Choosing a Path: �Optimizing Intake and Onboarding Strategies
Keeping Students on the Path (and clarifying it, too!)
Through a Heartfelt Approach
By Dr. Bucky McKenzie & Chris Maund
Chris Maund, M.A.
Director of Admissions, Outreach, Placement & Testing
Dr. Bucky McKenzie
Admissions Entry Specialist
(Navigator)
Optimizing Intake & Onboarding Strategies
Community college staff and faculty play a pivotal role in assisting students as they navigate the crucial phase of choosing their academic paths. From intake through onboarding, students need support in exploring and designing their college journey.
We’ll explore how one college has streamlined intake processes, including advising methods and tools that facilitate informed decision-making for students, and we’ll explore how to support staff and in guiding students through their academic choices and onboarding processes.
Necessity for Action
Pre-pandemic model: Burden on students. Navigate steps without support. Gravity-fed admission yield
Inadequate classified staffing time and training
Complete absence of resources dedicated to brand new students
Jump from admit to classes without “so what” moment
Paucity of capacity for early admission advising
College’s advising team not resourced for recruitment conversations during intense retention efforts
Ergo, the college needed a bridge resource!
Convergence of Opportunity & Ideas
Washington State Legislature & Guided Pathways appropriation
Pandemic precipitates massive disenrollment across US
Enrollment management proposal with 13 suggested initiatives
Entry Navigator Comes to Fruition
Deliberately called “Entry Specialist” to differentiate from Promise
One role (hired 12/2021) led to two roles (7/2022)
Data, assessment strategy, proof of concept
Demonstrate overwhelming reasons to keep program regardless of Pathways funding
Focus on students needing extra help
Intake Survey
Direct referrals
“I see you need some help”
Who am I?
What are we talking about?
Role as First Responder
Role as hairdresser and/or someone you trust
Role as therapist
Role as tour guide
Take-away
Actual Results: First 405 Students (Spring/Summer 23)
Enrollment: 56% of students with Navigator vs. 36% gen pop
Placement: 70% of students with Navigator vs 40% gen pop
FAFSA/WASFA: 63% with Navigator vs. 26% gen pop
Retention: 72% with Navigator vs. 78% gen pop (Fall 22 to Winter 23)
Qualitative Observations
Navigator becomes a differentiator for new students
Focus on students forgotten in typical four-year environments
Navigators support students falling out through comms plans
Guided Pathways in admissions funnel = yield becomes persistence
"BUCKY!!!!! I made it into the program! … I really could not have does this without your guidance. You gave me the confidence to get through the dreaded math placement. Every obstacle I had you gave me the information to get through it. I couldn’t not even express how grateful I am for you. Thank you!"
Time for your questions!
(and, of course, more research is needed)