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MEET THE CONSULTANTS

AERIAL DAWSON

BAKARI BENTON

DELSHAUN HUDSON

ELISHA HUSSAIN

NAKIA WYATT

SHAKIRA PAUL

VALENTINA BECKER

LORI LUCAS

THE

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AGENCY

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GEORGIA AQUARIUM

STARFISH

JELLYFISH

SEA TURTLE

PRESENTED BY THE DOLPHIN AGENCY

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@GEORGIAAQUARIUM

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“CONNECT WITH US”

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TALKWALKER DASHBOARD DATA

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TALKWALKER DASHBOARD DATA

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RECOMMENDATION

SOCIAL MEDIA ENGAGEMENT

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CONTENT CREATION

  • #mydayatGA #AquariumExperience #AquariumVibes #Dolphin #WellnessbytheWater #MommyandMeUndertheSea #DiveandDrive #FloattheStreets
  • The Aquarium should have slogans/movements associated with it
  • Create relationships with versatile influencers
  • Establish culture and connections
  • Market segmentation

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PERSONA PROFILES �[ Student of the Sea ]

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GOALS

  • Reaching 1M followers on Instagram
  • Engaging more with her followers
  • Interning at The Georgia Aquarium or Animal Planet
  • Having a long-lasting contract for a top beauty brand.

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BIO

Ashley is a full-time student and influencer and content creator. She loves animals, especial sea dolphins and dogs. In addition to that she loves beauty products. It takes her out of her comfort zone. She comes from a working-class family and while she is receiving success as a content creator, she wants to have a long- lasting career in Marine Biology and the beauty industry.

Charismatic

Open- Minded

Experiencer

Learner

Age: 21

Work: Spelman Student + Content Creator

Family: Dating, Bi-Sexual

Location: Los Angeles, California

Character/Persona Descriptor: Biology Major, Beauty & Gym Enthusiast, Vlogger, Plant-Based Foodie, Animal Lover

FRUSTRATIONS

  • Worrying about acquiring brand deals that align with her values.
  • Being unique in a saturated market of content creators
  • Fear of missing out, if not keeping up with all trends

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MOTIVATORS

  • PR list for beauty brands
  • Study Marine Biology after undergraduate school
  • Invitations social events

PREFERRED CHANNELS

  • Billboards
  • Person-to-Person
  • Social Media

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PERSONALITY

Introvert Extrovert

Analytical Creative

Loyal Fickle

Passive Active

“Don't try so hard to fit in, and certainly don't try so hard to be different . . . just try hard to be you.” – Zendaya

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DOLPHIN

AGENCY

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PERSONA PROFILES �[The Mother & Art Dealer ]

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GOALS

  • Opening another Art Gallery
  • Acquiring more investors
  • Open an Art Gallery in London
  • Curate social media presence for herself and business

BIO

Blaire spends a lot of time at with her children and working. Her life revolves art and ensuring her children have the life she did not have growing up. She travels a lot and always immerses herself into the city and culture she’s in. She loves to visit museums, restaurants and aquariums, and makes sure that her children have that same experience. She likes to express herself through unique jewelry. She also cares about animals and is vegetarian.

Creative

Reliable

Intelligent

Multifaceted

Age: 37

Work: Art �Family: Mother & Art Dealer

Location: Chastain Park, Atlanta, Georgia and London, England

Character/Persona Descriptor: Brand Conscious, Health Enthusiast, Literature Lover, Museum Goer, Wanderlust

FRUSTRATIONS

  • Keeping her children happy and active
  • Sourcing ethical art
  • Selling art in an uncertain economy
  • Sales falling through

MOTIVATORS

  • Convenience
  • Helping emerging artists
  • Upkeeping a healthy work + life balance

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PREFERRED CHANNELS

  • Billboards
  • Email Marketing
  • Text Messaging

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PERSONALITY

Introvert Extrovert

Analytical Creative

Loyal Fickle

Passive Active

BRANDS

“Anytime I feel lost, I pull out a map and stare. I stare until I have reminded myself that life is a giant adventure, so much to do, to see.” – Angelina Jolie

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BRAND IDENTITY

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MEET GEORGIE THE SHARK

  • Create whale shark mascot to enhance brand identity
  • Launch a kid’s animated educational series hosted by one of the scientist at the Georgia Aquarium panel
  • Strengthen and emphasize Georgia Aquarium’s commitment to keeping oceans clean
  • Country-specific hashtags can be created for countries where positive sentiment is low, to convert neutral sentiment to positive with hashtags such as #ThailandAtGA #IndiaAtGA and #AmericasLargestTank
  • Launch a Spotify channel with a playlist for Soothing Whale Sounds To Help You Sleep, with ocean sounds of each of the popular and known animals in the aquarium.
  • Partner with the Big 8

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THE BIG 8 OF WATER PROTECTION

  1. Charity: Water
  2. Columbia Water Center
  3. Water.org
  4. Water Aid
  5. Clean Water Action
  6. Project WET
  7. World Water Council
  8. Pacific Institute�

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RECOMMENDATION

ENHANCE EDUCATION PROGRAM

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ENHANCE EDUCATION

  • Identify topics that are important to the audience, like marine conservation �and animal welfare
  • Highlight educational efforts that provides insights into the marine life

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PROGRAM REFORM

  • Talks with Tank- Daily facts on social media to educate the audience on the mission to increase awareness about various aquatic species and conservation issues

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  • Update the aquariums education program to keep up with current trends, methodologies, innovative technology and areas of study

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DOLPHIN

AGENCY

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RECOMMENDATION

CONSUMER EXPERIENCE

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OPTIMIZE CONSUMER EXPERIENCE

  • Events that are inclusive to diverse �community backgrounds
  • Highlighting awareness months #Autismawareness #WorldZooandAquariumDay #WellnessbytheWater
  • Collaborate with other brands/organizations
  • Create content with athletes and sports teams
  • Specialized promotions and incentives (social media challenges and raffles)
  • Sponsor community events

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WHY THE DOLPHIN AGENCY?

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Q&A

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