MEDIA KIT
ABOUT US
VIETCETERA: UNDERSTANDING VIETNAM
Founded in 2016 by Hao Tran and Guy Truong, Vietcetera is a digital media network headquartered in Ho Chi Minh City.
Operating as a hub for Vietnam, Vietcetera aims to be the content provider of choice for the emerging, increasingly savvy middle-class and white collar Vietnamese consumers, as well as for its dynamic international audience, made up primarily of overseas Vietnamese.
The company’s mission is to bring Vietnam to the world, and the world to Vietnam.
01 About us
02 Digital network and traffic
03 Our audience
04 Our partners
05 Services & products
06 Rate cards
07 Agency credentials
08 Studio portfolio
THE LATEST NEWS
North Base Media leads $2.7M pre-Series A funding in digital media startup Vietcetera
“Ho Chi Minh City-based Vietcetera, a digital media network originally created for millennials and Gen Z, will broaden its target demographic after getting $2.7 million in pre-Series A funding. The capital was raised over two rounds this year, led by media-focused venture firm North Base Media.
IN THE NEWS (clickable icons)
549,759+
Facebook Followers
25,900,000+
Monthly Facebook Impressions
138,000+
7,000,000+
Monthly IG Impressions
131,353+
Youtube Subscribers
28,000,000+
Monthly Youtube Impressions
DIGITAL NETWORK & TRAFFIC (clickable icons)
127,800+
Tiktok Followers
6,100,000+
Monthly TikTok Views
1,600,000+
Monthly Podcast Listens
1,100,000
Web MAU
Monthly Audience Network
20,000,000+
25,900+
Newsletter
2,100,000
Monthly Pageviews
OUR AUDIENCE
AGE
GENDER
61%
39%
White collar professional, middle class, and aspiring middle class
Our Fans
Our Fans
WOMEN
MEN
OCCUPATION
GEOGRAPHY
79%
21%
Vietnam
International
BEHIND THE NUMBERS
78%
22%
Our Fans
Our Fans
87%
13%
Vietnam
International
54%
46%
Our Fans
Our Fans
90%
10%
Vietnam
International
0%
10%
20%
30%
40%
50%
18-24
25-34
35-44
45-54
55-64
13-17
The career-focused Gen Z
A fresh-graduate looking for her first job, who seeks information to help her choose the right career.
20-30s knowledge seeker
Full-time professional who loves to read and learn new things, acquire new skills to excel his chosen career.
The balance seeker
A polished white-collar professional who seeks work/life balance and meaning in her life.
OUR VIETNAMESE AUDIENCE (clickable charts)
Our audience spend averagely more than 3,5 minutes on the site.
The business professional
A savvy professional who is interested in uncovering new insights about Vietnam. This dynamic group represents the entrepreneurial class in Vietnam or those who are involved in a multinational company that need access to the latest trends related to Vietnam’s social and economic growth.
Overseas Vietnamese
There are five million ethnic overseas Vietnamese, those who were born overseas or those that are studying or living overseas as Vietnamese nationals. We strive to become a regular read for this audience, as a hub for Vietnam content.
High value travelers
Our reach into this segment caters to business travelers, as well as brand-sensitive and luxury travelers. Our coverage focuses on more premium experiences - we usually do not cover the likes of ‘backpacker’ travel content such as finding the cheapest eats (don’t get us wrong, we love our street food)
OUR INTERNATIONAL AUDIENCE
OUR PARTNERS
BRANDS & ORGANIZATIONS WE WORK WITH
(clickable icons)
OUR SERVICE
AND PRODUCTS
HAVE A SIP (Spotify | Apple Podcast)
Every week, we invite ‘a person who writes’ to our studio, to have drink and chat about life - Format
VIETNAM INNOVATORS EN - VN (Spotify EN - VN | Apple Podcast EN - VN)
Discuss about the challenges that daunts various industries, businesses along with opportunities that come with them - Format
M.A.D (Spotify | Apple Podcast)
M.A.D. stands for Marketing, Art & Design, every show we invite a thought leader in the creative industry to discuss various topics that are submitted to us by the community, young professionals & business leaders. - Format
BÍT TẤT (Spotify | Apple Podcast)
This podcast is to discuss about all life matters - Format
DURATION: 30 - 50 mins / episode
TVC6s booking into our top content: 1usd/view
YOU CAN FIND US ON YOUTUBE - SPOTIFY - APPLE PODCAST
OUR SHOWS AND PODCASTS (clickable titles and thumbnails)
ORIGINAL SERIES
EDITORIALS (clickable titles)
Vietcetera has various social media campaigns where we showcase diverse experience, stories with brand’s products and services.
By doing this, we use our platforms to engage with readers, the followers can share their diverse experiences when using these products/services; spread brand awareness and conducting social survey.
The campaign will take place on:
Option 1: Facebook
Option 2: Instagram
Option 3: Both Facebook & Instagram
NATIVE SOCIAL MEDIA CAMPAIGN (clickable images)
ADVERTISING BANNERS (click here for detailed demonstration)
BILLBOARD BANNER
Billboard banner appears at the top of the website and maintain throughout all the sections of the website.
Type: Responsive & rotational banner.
Size: 970 x 250
GROUP TOPIC BANNER
Group topic banner appears between the section in which the articles are grouped into categories.
Type: Responsive & rotational banner.
Size: 300 x 250
IN-ARTICLE BANNER
In-article banner appears within the reading section of our articles.
Type: Responsive & rotational banner.
Size: 300 x 250
Monthly impressions based on MAUs
2,500,000+ impressions
Monthly impressions based on MAUs
1,900,000+ impressions
Monthly impressions based on MAUs
2,000,000+ impressions
FEATURES
Bring global culinary experiences to Vietnam.
Showcase Vietnamese architecture.
Entrepreneurs and innovative businesses across all industries in Vietnam.
A series of video that Vietcetera testing people’s reaction to certain situations or events.
Meet with senior professionals and learn what it takes to thrive in their field.
The story of a woman who thrives in her career.
Emerging career paths in Vietnam’s booming economy.
VIDEOS (clickable titles)
ORIGINAL SERIES
CUSTOMIZED BRANDED VIDEOS
“168Giờ” Newsletter (EN & VN)
Wednesday: Weekly, business news and trends in Vietnam
30,000+ subscribers
Vietnamese version
5,000+ subscribers
English version
NEWSLETTER (clickable icons)
Boost audience generation by co-hosting or sponsoring our recurring, year-long campaigns
Designed to be nationwide, multi-channel, these campaigns are anchored by a main headliner annual event at and are supported alongside with smaller activations, programming, and content.
In 2021, we are running Flavors Vietnam (former F&B Program), Cast Camp and Z Catalyst (former Gen Z Program)
CAMPAIGN
Boost audience generation by co-hosting or sponsoring our events.
These events are designed to be snapshots and thought leadership pieces, leading to larger campaign activations. Vietcetera offers different types of events and customize them to create unique experiences based on your brand story.
EVENT (clickable posters)
PRESS RELEASE
MEDIA EVENTS
MEDIA BOOKING
KOL/ INFLUENCER ENGAGEMENT
OTHER SERVICES
PR
General News
Lifestyle
OUR MEDIA NETWORKS
Business News
(sample list)
… and more
Architecture & Interior Design
TV & Radio
OUR MEDIA NETWORKS
Tech
(sample list)
… and more
RATE CARDS
RATE CARDS
EDITORIAL
| OPTION | PRICE/UNIT | |
ADVERTORIALS Reference | Editorials will be produced by Vietcetera. Your brand will be featured directly. | VN + EN VN only | 40M VND 35M VND |
SPONSORED FEATURES CAMPAIGN Reference | Your brand will sponsor our original features. (Minimum 3 features commitment) | VN + EN VN only | 25M VND / 1pc x 3 20M VND / 1pc x 3 |
RE-AIRED FEATURES Reference | All the content and images are provided by customers. Vietcetera will moderate and distribute (re-air) content on our channels. | VN + EN VN only | 30M VND 25M VND |
E-MAGAZINE Reference | Editorials will be produced, designed and laid out by Vietcetera. Your brand will be featured directly. | VN only | 100M VND |
| PRICE/UNIT | |
RE-POST PHOTO/VIDEO *In case the customers do not need to post on Vietcetera.com | All the content and images are provided by customers. Vietcetera will moderate and distribute (re-air) on Facebook & Instagram | 30M VND |
POST PINNING | Pinning the post after posting it on Facebook | 15M VND / day |
SOCIAL MEDIA CAMPAIGN (EG: STORIES COLLECTION) Reference | One or more than one stories collection that follows brand’s topic. (Minimum 4 collections commitment) | 35M/ 1 collection x 4 |
RATE CARDS
SOCIAL MEDIA RE-AIR
| PRICE/UNIT | |
Achieve desired KPI:
| Detailed rate here | |
RATE CARDS
SOCIAL MEDIA BOOSTING
| DESCRIPTION | DURATION | PRICE/UNIT |
BRANDED VIDEO Reference | Brand pays for direct placement within Vietcetera's video series.
| Varies | Starts at 250M VND |
RATE CARDS
VIDEO
| PRICE/UNIT | |
SEASON SPONSORSHIP - HAVE A SIP - H.A.S AFTER HOURS | Brands appear as sponsors of the program. Guests selected by Vietcetera. In case the guest is appointed by the customer, the costs incurred will be paid by the customers. | 220M VND/eps |
RATE CARDS
SHOWS (VIDEO & PODCAST)
| PRICE/UNIT | |
GUEST APPEARANCE | Brand ambassadors appeared as guests on an episode and shared stories and information about the business. | 125M VND |
SHOW SEASON SPONSORSHIP | A tier: 500M B tier: 350M | |
RATE CARDS
SHOWS (VIDEO & PODCAST)
| PRICE/UNIT | |
PODCAST BÍT TẤT (Ads Booking Only or Brand Involvement) | | 50M VND/eps 80M VND/eps |
RATE CARDS
PODCASTS (AUDIO ONLY)
| PRICE/UNIT | |
SEASON SPONSORSHIP - Development of a new show with brand partner |
| Starts at 250M VND/eps |
RATE CARDS
CUSTOMIZED SHOWS or PODCASTS (VIDEO & PODCAST)
| PRICE/UNIT | |
TAILOR-MADE EVENT | Creative Planning Strategy Marketing Execution Production | Starts from 150M VND |
VIETCETERA ORIGINAL EVENT SPONSORSHIP | Diamond Sponsor Gold Sponsor Silver Sponsor | TBD |
WEBINAR PACKAGE Reference | Introduction + registration link post Host + film + edit Distribute Recap article | 1 camera - 80M VND 3 cameras - 140M VND |
ẬM Ừ TALK WEBINAR | | 150M VND |
RATE CARDS
EVENT
| PRICE/UNIT | |
PRESS RELEASE | Press Kit development in VN, EN Development dedicated media list Pitching and monitoring Reporting | Starts from 60M VND |
PRESS CONFERENCE AND MEDIA EVENTS | Press Kit development in VN, EN Development dedicated media list Media invitation & secure attendance Event management Executives & spokespersons briefing Press release distribution & pitching Post-event executive report | Starts from 100M VND |
RATE CARDS
PR
| PRICE/UNIT | |
SPONSORSHIP & FEATURE | Detailed information regarding sponsorship details here | 25M/newsletter |
RATE CARDS
NEWSLETTER
BEST SHOWCASES
DUREX - Normalizing the conversation (Sponsored)
Public perspective
Experts perspective
CHALLENGE
SOLUTION
https://vietcetera.com/vn/bo-suu-tap/coi-mo
HAVE A SIP & HAVE A SIP AFTER HOURS (Sponsored)
CHALLENGE
SOLUTION
TIỀN ĐỒNG - TIỀN ĐÌNH (Sponsored)
A Sài Gòn Tếu Collab - Finance Simplified
CHALLENGES
SOLUTION
STUDIO PORTFOLIO
Services
Branded Video
Production
Distribution
Social Media Distribution
300K +
Pageviews
4.2M +
Social Media Reach
2.3M +
Video Views
The U.S Embassy x Vietcetera (2021)
Vietcetera followed U.S. Ambassador Dan Kritenbrink as he explored the storied streets of Hanoi and Ho Chi Minh City, and rapped his heart out with Wowy during the "Khi đại sứ Mỹ chúc tết bằng Rap Việt!" shoot.
This project - his gift to the Vietnamese people for the Lunar New Year - and all that he has done to maintain trust and friendship between the U.S. and Vietnam are incomparable legacies he'll leave behind as he ends his tenure.
VIETCETERA STUDIO
Services
Advertorial
Branded Video
Distribution
Dedicated Landing Page
20K +
Pageviews
400K +
Social Media Reach
75K +
Video Views
Asus x Vietcetera (2020)
“The More of Less” content series look to associate technology with a minimalistic lifestyle through conversations with influencers in various industries like Helly Tong, Dustin Phuc Nguyen and Dzung Yoko. Through the voices of these individuals, we look to elevate Asus’s brand value while generating sales figure by associating the Asus 2020 Zenbook 14” with content that resonates with a wide audience
VIETCETERA STUDIO
Services
Advertorial
Talk Show
Content Production
Social Media Distribution
400K +
Views
500K +
Social Media Reach
10K +
Advertorial reads
Tinder x Vietcetera (2020)
Increase brand awareness and acquire users via the Vietcetera channel. Position Tinder as a social discovery platform, allowing like-minded individuals to connect and build lasting relationship.
VIETCETERA STUDIO
Services
Advertorial
Branded Video
Event Series
Distribution
35K +
Pagesviews
200K +
Social Media Reach
30K +
Engagement
Sonatus x Vietcetera (2020)
As part of Sonatus Office Tower launch, Vietcetera created a series called “Voices from Sonatus" that aims to bring awareness and raise Sonatus profile through stories of their tenants. Additionally, Vietcetera curated a series of bespoke events that put the spotlight on Sonatus - as the host for some of the largest companies, brands in Vietnam.
VIETCETERA STUDIO
CONTACT
Confidential