Food Justice Series Part I

Lesson 7: Impacting Health

Spring 2021

We Are GrowNYC

In this workshop we will learn:

1 Intentions & Recap

2 Food Marketing

3 Counter Food Marketing

4 Resources & Vocabulary

5 Connect with Us

1 Intentions & Recap

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Intentions

Let’s create space for ourselves.

or

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Counter Marketing

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Recap

• Food System
• Local Food System
• Community Supported Agriculture (CSA)
• Farmers Market
• Community Garden

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Counter Marketing

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2 Food Marketing

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Food Marketing

Foods and drinks with too much sodium, sugars or saturated fat

Advertising that promotes the sale of a food or product

DEF:

EX:

Food Marketing

Counter Marketing

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Examples

Commercials to inform

Events to get people excited

Posters on buses, walls, billboards

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Counter Marketing

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Activity

See if you can identify all or any of these logos!

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Activity Questions

• Pick an easily identifiable brand. What colors are used? How often do you see their ads?
• Can you describe the people usually featured in their ads? Do you identify with those actors or actresses?
• How does this brand make you feel? Do you have memories of this brand from your early childhood years?

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Counter Marketing

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Counter Marketing

Marketing

Food Marketing

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• What information is being reflected in the chart?
• How does it relate to your experience with ads?

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Counter Marketing

Marketing

Food Marketing

• How does marketing efforts from companies relate to people’s eating habits?
• What products can you think of that are associated with a celebrity or a catch phrase?

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Guided Questions

• How have you been impacted by food advertising?
• How is the unhealthy advertising budget of $13.4 billion reflected in your experience with junk food?
• What information is reflected in the obesity chart?
• How do you think the marketing efforts from companies relate to the obesity chart?

Food Marketing

Counter Marketing

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Video: Food Marketing

Food Marketing

Counter Marketing

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Guided Questions

• What are some ways that communities of color have been targeted by food advertising? What was your reaction to a “double dose” of advertising?
• Is marketing to children ethical? Why or why not?
• Do you feel that young black and brown students being used as brand ambassadors is exploitive?

Food Marketing

Counter Marketing

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3 Counter Food Marketing

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Countermarketing

Marketing strategies to increase pro-health messages for harmful products

DEF:

Food Marketing

Counter Marketing

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Video: Countermarketing

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Diet Related Diseases

Obesity, heart disease, hypertension, cancer, and diabetes

DEF:

EX:

Nutritional disease that causes illness in humans

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Counter Marketing

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Countermarketing Campaigns

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Counter Marketing

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Countermarketing Campaigns

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Counter Marketing

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What is Food Justice?

Being able to eat food that positively affects your quality of life, health and happiness

DEF:

Food Marketing

Counter Marketing

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Create Countermarketing Campaigns!

Post Activity: Option 1

Explore this resource for examples!

Use this worksheet to create your own!

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Share with us at schoolgardens@grownyc.org

Debate It Out!

Do companies giving out money and scholarships make up for the negative impact they cause in low-income communities?

One team will argue for the companies

Post Activity: Option 2

One will argue on for the communities

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Counter Marketing

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Sneak Peak

Food Marketing

Review Biases

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Counter Marketing

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4 Resources & Vocabulary

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Resources

How Marketers Target Communities of Color

Junk food ads targeting black and Latino youth

Examples — Countermarketing Hub

Youth Food Countermarketing 101 11.2017

Youth Food Educators Program Toolkit

CDC - African American Health

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Resources

How marketers target communities of color with junk food - video

Films - Food System Curriculum - Johns Hopkins University

Teaching Resources - Countermarketing (CUNY)

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Counter Marketing

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Key Vocabulary

• Food Marketing: Advertising that promotes sale of a food or product
• Countermarketing: Marketing strategies to increase pro-health messages for harmful products
• Diet Related Diseases: Nutritional disease that causes illness in humans

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Counter Marketing

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Key Vocabulary

• Food Justice: Being able to eat food that positively affects your quality of life, health and happiness

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Counter Marketing

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5 Connect with Us

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Creator

@GrowNYC | www.grownyc.org

Chantel Kemp |ckemp@grownyc.org

Editors

Kristin Fields| kfields@grownyc.org

Laura Casaregola | lcasaregola@grownyc.org

Benice Mach| bmach@grownyc.org