A sample of successful

A/B experiments on CustomFit

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SA Try Page ( Ex 1 )

Recommendations

• Hide Navigation Bar
• Add scope for dynamic text above existing text in hero
• I'd like to change the content on this block at-least once a month to test ; hence mentioned dynamic

Why am I recommending this?

• Got 14.29% more conversions from Mac users
• Got 27.14% more conversions from Windows users
• In four days, 62 people downloaded SA through this experiment

SA Try Page ( Ex 2 )

Recommendations

• Hide Navigation Bar
• Add scope for dynamic text above existing text in hero
• I'd like to change the content on this block at-least once a month to test ; hence mentioned dynamic

Why am I recommending this?

• Got 10% more conversions from Mac users
• Got 35% more conversions from Windows users
• In four days, 54 people downloaded SA through this experiment

Homepage

Recommendations

• Add dynamic social proof text above hero CTA
• Over 767 photographers switched to Smart Albums this month
• Hide other sections so that focus is only on SA
• Since SA is our winning product, I wanted to avoid distractions for users and see how they interact with PWS if only SA was shown

Why am I recommending this?

• Got 7% more conversions from Mac users
• Got 8% more conversions from Windows users
• In four days, 49 people downloaded SA directly from the homepage via this experiment

Note : I've run many experiments changing the primary copy as well that delivered similar / better results

SA Pricing Page

Recommendations

• Add scope for dynamic text above existing text in hero
• I'd like to change the content on this block at-least once a month to test ; hence mentioned dynamic

Why am I recommending this?

• Got 7.3% more conversions from Mac users
• Got 8.2% more conversions from Windows users
• In four days, 66 people downloaded SA through this experiment

Note : The stats above are only from one experiment. I've run many experiments with different copy as well that delivered similar / better results

SA Download Page

Recommendations

• Hide Navigation Bar
• Add scope for dynamic text above existing text in hero
• I'd like to change the content on this block at-least once a month to test ; hence mentioned dynamic

Why am I recommending this?

• Got 6.3% more conversions from Mac users
• Got 7.1% more conversions from Windows users
• In four days, 47 people downloaded SA through this experiment

Note : The stats above are only from one experiment. I've run many experiments with different copy as well that delivered similar / better results

SA Overview Page

Recommendations

• Replace hero copy
• I'd like to change the content on this block at-least once a month to test ; hence mentioned dynamic

Why am I recommending this?

• Got 15.6% more conversions from Mac users
• Got 12.3% more conversions from Windows users
• In four days, 69 people downloaded SA through this experiment

Note : The stats above are only from one experiment. I've run many experiments with different copy as well that delivered similar / better results

Summary

• I ran about 29 experiments over the course of 6 months
• Out of the 29, about 19 of them were focused on SA
• Through customfit we have generated an additional 1579 trials over the course of 6 months
• Which is about 263 downloads per month
• On an average, each experiment was tested for about 7-8 days
• Since we have less pages, we could only run limited experiments at the same time
• There has been a great difference in conversions when I ran experiments with the navigation panel and without the navigation panel in some of the experiments that I've mentioned
• Copy with emotions attached to it + copy with social proof has shown a great positive impact in user decision making
• The copy " Try free for 14 days in the hero " has given users more reasons to click the download button
• If I combine all experiments and measure their conversions on an average ; it's ranging between 24% and 56% which will really prove helpful considering our goals