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Top Two

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Last episode...

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Remember…

You work for the Users.

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Who share and create knowledge.

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500,000,000+ readers

70,000+ editors

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ONE TEAM

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Develop Strategy

(how we choose where we are going)

Solidify Operations

(how we do what we do)

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WHERE TO?

Photograph by Neil Armstrong

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What a Strategy is Not:

- a set of goals

- a plan

- a vision for the world

- a belief system

- a set of decisions

- …

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Connect VISION with REALITY...

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…through everyday decisions of every person.

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Strategy is a Practice:

Henry Mintzberg and James A. Waters

Source: Strategic Management Journal, Vol. 6, No. 3 (Jul. - Sep., 1985), pp. 257-272

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… that helps you CHOOSE the right thing.

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and OPERATIONS?

HOW TO?

Monty Python

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… DO the right thing?

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Engages more users?

Activates more editors?

Creates more content?

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Connect OBJECTIVES with ACTIONS...

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from ED to IC

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Fellowship of the Ring

Objective: Defeat Sauron

Destroy Ring
Defeat Armies of Mordor

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Hobbits

Objective: Destroy the One Ring

Key Results:

Find guide
Travel 1560 miles to the mountain in under 180 days

Warriors

Objective: Defeat armies of Mordor

Key Results:

Gather 100k allies
Win battles

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Hobbits

Objective: Destroy the One Ring

Key Results:

Find guide
Find mountain

Warriors

Objective: Defeat armies of Mordor

Key Results:

Gather allies
Win battles

Frodo & Sam

Objective: Get to Mount Doom

Key Results:

Retain One Ring
Evade capture by armies of Mordor

Legolas

Objective: Distract armies.

Key Results:

99% kill rate in battles with bow and arrows

Aragorn

Objective: Restore line of throne to Gondor

Key Results:

Summon army of dead to defend Minas Tirith
Attract 100% of Sauron’s attention
Launch attack on Gates of Mordor

Merry & Pippin

Objective: Defeat Saruman

Key Results:

Get the Ents to destroy Isengard

Gandalf

Objective: Defend Minas Tirith

Key Results:

Defeat Balrog
Free Theoden from sorcery and rally the Rohirrim to aid Gondor
Defend Minas Tirith with 60% casualties

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Hobbits

Objective: Destroy the One Ring

Key Results:

Find guide
Find mountain

Warriors

Objective: Defeat armies of Mordor

Key Results:

Gather allies
Win battles

Frodo & Sam

Objective: Get to Mount Doom

Key Results:

Retain One Ring
Evade capture by armies of Mordor

Legolas

Objective: Distract armies.

Key Results:

99% kill rate in battles with bow and arrows

Aragorn

Objective: Restore line of throne to Gondor

Key Results:

Summon army of dead to defend Minas Tirith
Attract 100% of Sauron’s attention
Launch attack on Gates of Mordor

Merry & Pippin

Objective: Defeat Saruman

Key Results:

Get the Ents to destroy Isengard

Gandalf

Objective: Defend Minas Tirith

Key Results:

Defeat Balrog
Free Theoden from sorcery and rally the Rohirrim to aid Gondor
Defend Minas Tirith with 60% casualties

Fellowship of the Ring

Objective: Defeat Sauron

Destroy Ring
Defeat Armies of Mordor

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Clarity of Goals.

Measure of Progress.

Ownership of Results.

Focus of Effort.

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In practice…

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SAMPLE

Objective	Impact on Goal	Dependency	ETA	Status
Create and sustain 2000 new editors in Arabic through education program	Increases edit count by % in target territory	Engineering (data)	9/15/14	Behind/Deferred
Finalize new agreement	Increases quality of content/decrease spam editing*	Board	7/15/14	Completed
Shorten time-to-first edit for all new editors by 20%	Increase in editor adoption, leading to total edit increase	HR (hiring)	9/15/14	At risk
Centralize information architecture	Increase unique pageviews on blog by XX	Engineering (data)	9/15/14	On-track

* note if not validated

** costs not currently included

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Progressive resolution: 3, 6, 12 months.

Philip Morrison, Powers of Ten

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Remember…

You work for the Users.

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Make their experience.

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As one team.

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Thank you!

Please talk @ https://meta.wikimedia.org/wiki/User_talk:LilaTretikov

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