Confidential Material | Copyright © 2020 Wim Technology AB
Wim lets people charge on the go without losing momentum, while providing brands with new and innovative ways to stand out and interact with customers.
Charging on the go
PITCH DECK
Problems and Opportunities
85 % of smartphone users don’t carry a power bank or charger with them
The energy-mobility tradeoff is a pain point with no immediate nor flexible solutions
Providing brands with the opportunity to engage with customers as they charge their phones on the go
90 % of smartphone users fear running out of battery
People value their phone battery but also their mobility & time
We are creating a new innovative platform around the need to charge
Sources: LG Electronics USA (2016), University of Oulu (2016), BBC (2015)
Three Components, One Solution
The App
The Power Bank
Cross platform Flutter app with iOS and Android support, designed & developed by Wim.
Integrated cables with support for all phones and with a large 5 000 mAh battery charging at 2.4 A.
The Charging Station
Connected over 4G and charges up to 10 power banks simultaneously with a large 10” screen.
How it Works
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Download the app through App Store or Google Play
Locate the nearest venue through the Wim map
Scan the QR code and pick up a power bank
You pay per 30 minutes, up until a daily cap
Return the power bank to any of our stations
Charge your phone on the go using green energy
The first stage of Wim lets people charge on the go.
The second stage provides a new innovative marketing platform connecting brands with customers.
Our Strategy
PITCH DECK
Market
The European user base
465 million unique mobile subscribers in Europe as of 2017 and is expected to reach 481 million users by 2025.
Markets within our reach
242 million smartphone users are within our geographical reach whilst the Nordic’s have the highest smartphone penetration rate.
The millennials
The largest cohort, 92% smartphone ownership, environmentally conscious and have turned to services without the burdens of ownership.
465 m
users
Total Available Market
Served Available Market
Target Market
242 m
users
77 m
users
Sources: GSMA (2019), Goldman Sachs (2017)
Initial Traction
2500+
Registered Users
80+
Stations in service
2h+
Average session time
7
Some key numbers based on pure organic growth
Since January 4th, our launch date, the number of users have been growing organically with no paid marketing efforts and limited invites to friends to reduce feedback noise.
Business Model
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Charging on the go
Users pay as they go charging their phone without losing momentum
Starting at 5 SEK per 30 minutes
A daily cap of 50 SEK or 5 hours of charge
Option to return the power bank anywhere
Through aggregated user data we offer brands our omni channel platform
Branding on the go
Brands can engage with our users through multiple touchpoints
In the app through calls-to-action
On the station’s screen, at the point of sale
Through the sticker on the power bank
Enabling brand exposure across all touch- points while keeping Wim affordable
Two sources of revenue, one supporting the other
Competition
| Wim | ChargedUp | Charger Boy | Hey Chimpy | LecToGo | Brick |
Stickers on power bank . | - | - | - | - | - | - |
Screen on station . | - | - | - | - | - | - |
In-app engagement . | - | - | - | - | - | - |
Custom app ₁ . | - | - | - | - | - | - |
B2B & B2C ₂ . | - | - | - | - | - | - |
Serves all customers ₃ . | | - | - | - | - | - |
We have multiple advantages that sets us apart from the competition, which can be seen in the metric “rentend minutes per station” where we have 2x the amount compared to our Nordic competitors.
1. Non white label app for iOS & Android, 2. A communicated value proposition for venues, brands and customers, 3. Customers with an already dead battery can still access a power bank.
What’s in it for the Venues?
Increase customer spend by up to 30 % and dwell time by up to 1,5 hours
Boost customer retention, leverage our platform to engage customers throughout the customer journey
Enhance the experience, keep customers connected & free up time for staff
Attract new customers, gain exposure in a large network of people on the go
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Unique pins on the map
Calls-to-action in the app, on the screen or on the power bank
The strength of our service comes from the network of venues hosting our stations at no cost. Whilst we provide them with a new marketing tool that drives footfall and increases customer spend.
Selected Partners
Central locations in Stockholm have been selected for our pilot to ensure a dense network of stations, while at the same time allowing us to be agile when testing new features.
Every watt-hour counts
We offset 110 % of the energy consumed within our network towards green energy.
We extend the lifespan of your phone
Smartphone users in the EU replace their devices every three years, contributing to 14 million tonnes of CO2 emissions.
Delaying replacement of electrical items, such as smartphones by just a single year would offer environmental benefits akin to removing 2 million cars from Europe’s roads.
Sustainability
Source: European Environmental Bureau (EEB)
The Team
Isak is responsible for integrating the charging stations into our backend as well as leading the development of the mobile app. He has experience with full stack development at start-ups and agencies.
Jonathan Lönnefjord
Jonathan is responsible for strategy and engaging stakeholders. He has previously worked as a consultant helping BMW define their customer strategy, and has experience from entrepreneurial ventures in China.
CEO & Co-Founder
Arvid Bräne
Arvid is responsible for the overall experience through UX, design and brand. He was previously the UX Director at North Kingdom, working with clients such as Google, Adidas, SAS, Lego, Ferrari and more.
CXO & Co-Founder
Isak Dunér
CTO & Co-Founder
M.Sc.Eng. (CS)
M.Sc.Eng. (CS)
M.Sc.Eng. (IE)
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PITCH DECK
PITCH DECK
Confidential Material | Copyright © 2020 Wim Technology AB
Charging on the go
PITCH DECK
Roadmap
Progress made in 2019
With minimal capital, we have iterated samples from different suppliers.
We have, as the only charging solution, launched our own IP on App Store and Google Play.
We have secured exclusive partnership deals with venues across Stockholm.
Business model dev during COVID
During the pandemic we’ve had time to develop our business model further which we believe will be key in the future to beat our competitors.
Clear strategy for the rest of 2020
We’ve signed important partnerships in the Swedish market (Stureplansgruppen, Parks & Resort, Citycon, etc) which sets us in a leading position for further growth.
Our branding on the go offering has successfully launched its first campaign
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Q1
2019
2020
Marketing Platform
Release
Q2
Q2
Q3
Q4
Q1
Company
Founded
Late Q2
Team
Assembled
Late Q1
Tech Fest
Winner
Mid Q3
Q2
Q3
MVP
Release
Mid Q4
100+ Venues
Signed
Early Q4
Q3
Scandinavian
Expansion
Public
Release
Late Q4