�Brand Guidelines
January 2022
1
Contents
2
About these guidelines
This document is a guide to the brand communication style for the CHAOSS project.
It was created to help you represent the project’s brand consistently. It explains what the CHAOSS brand stands for, how it’s expressed and how the creative elements fit together in our communications.
Use this guide as your roadmap as you commission, design or deliver any kind of communications related to, or in support of, the CHAOSS project.
3
What is the CHAOSS project?
To more fully comprehend the communities that sustain open-source projects, the CHAOSS project, hosted under the auspices of the Linux Foundation, develops metrics, practices, and software for making open-source project health more understandable.
By building measures of open-source project health, the project seeks to improve the transparency and actionability of open-source project health so relevant stakeholders can make more informed decisions about open-source project engagement.
Project name & logo
Project Name
The project name “CHAOSS” should be used in all caps to signify that it is an acronym, meaning Community Health Analytics Open Source Software. In a document, please use the full name “CHAOSS” or “CHAOSS project” in first mention; in subsequent references, you may refer to it as “this collaborative project,” or simply “the project” to avoid redundancy or clumsiness.
Project Logo
The range of colors within the project logo communicates energy and symbolizes diverse perspectives and viewpoints coalescing into a beautiful circle, reflective of the CHAOSS community. The project logo can be downloaded at https://chaoss.community/media/.
4
Citing the CHAOSS Project
5
Logo usage
Ensure ample clear space
Always maintain the correct amount of clear space around the logo to preserve its integrity and visual impact. The clear space ensures the logo can be seen quickly, uncluttered by any other information that surrounds it. The correct amount of space consists of the diameter of the “o” in the logo.
Size the logo appropriately
Always make sure to size the logo appropriately. Too small could affect legibility and reproduction. Minimum size of the logo should be ¾” wide (.75”)(54 pixels).
6
Logo usage for CHAOSS
Use the correct colors
The primary logo is the ‘color’ logo, as shown, and should be used whenever possible.
Secondary reverse white and black logos have also been created for use, depending on application.
7
Please refer to slide 9 for the correct CMYK and RGB color breakdowns.
Logo usage for CHAOSS ‘O’
Use the correct colors
The primary logo is the ‘color’ logo, as shown, and should be used whenever possible.
Secondary reverse white and black logos have also been created for use, depending on application.
8
Please refer to slide 9 for the correct CMYK and RGB color breakdowns.
Logo usage
Don’ts
Following are a few ways NOT to use the logo.
9
[insert diagram]
[insert diagram]
[insert diagram]
MIS-PROPORTIONED
Do not incorrectly “squish” the logo horizontally or vertically. Always scale the logo proportionally.
INCORRECT COLORS
Do not colorize the logo with anything but the approved logo color palette.
DISTRACTING BACKGROUNDS
Do not place the logo on a busy or distracting background. It looks best on a clean, solid color, and can also be used on a very subtle texture.
Additional logos & badges
There are a few additional logos and badges used by the project.
10
DEI EVENT BADGE
Color palette
The color palette contains a combination of CHAOSS project red, blue, green and purple. These colors represent the energy, vitality and diversity of the project and its community.
Please refer to these correct color breakdowns for print and online media.
11
Fonts
The Porto font family is used as the font for the project’s logo. It’s a clean, sans-serif family available as a free download at https://www.freefonts.io/porto-free-typeface/. It can be used without any limitations for commercial and non-commercial purposes.
12
Fonts
The Helvetica Neue font family is used as the font for the project’s standard text font. It’s also a clean, sans-serif family, with excellent readability and legibility across a diversity of mediums.
Helvetica Neue is available as a free download at https://freefontsfamily.com/helvetica-neue-font-free/. The free version can be used for non-commercial use only; for commercial purposes, the font must be purchased.
13
[font examples here]
Additional design elements
There are a few simple elements that may be used to create visual interest.
14
CIRCLE ELEMENTS
Usage in presentation
Usage in CHAOSScast podcast
Creative examples
These are examples showing the appropriate usage of the brand elements.
15
WEB
Creative examples
These are examples showing the appropriate usage of the brand elements.
16
SOCIAL
Creative examples
These are examples showing the appropriate usage of the brand elements.
17
BLOG
Thanks
18