TOPIC 1: INTRODUCTION TO THE SUBJECT "ORGANIZATION OF ANIMATION SERVICES." THE ESSENCE OF ANIMATION SERVICES IN THE HOSPITALITY INDUSTRY. ANIMATION TYPOLOGY

1

• Plan
• 1. Basic concepts.
• 2. The concept of animation.
• 3. Concepts of leisure time, recreation, recreation, tourist activity, cultural leisure activity.
• 4. The Essence of Animation Activity.
• 5. Tasks of Tourist Animation.
• 6. Animation typology.
• 7. The importance of animation activities in socio-cultural services and tourism.

2

1. Animation as a cultural leisure activity

• The development of civilization is closely connected with the prolongation of rest and its continuous structural change. At the same time, the increase in work intensity, the acceleration of the rhythm of life, and changes in the ecological situation are putting people in a difficult situation, causing physical and mental fatigue. Therefore, there is a need for animation, that is, with its help, it is possible to restore a person's inner and physical strength. For this reason, it has been developing rapidly in recent years.

​

3

• The purpose of teaching the subject "Organization of Animation Services" is to reveal the essence of animation services, its development, identifying its current forms, highlighting the economic, spiritual, and social significance of animation services, teaching about the establishment of the animation business in our country and abroad, and forming skills and abilities based on the acquired knowledge.

​

​

• The main tasks of the discipline, based on this goal, are to assimilate the main topics taught in the discipline and their essence, determine the connection of the discipline with other disciplines, and determine the place of animation in the typology, history, socio-cultural service, and tourism in order to make rational managerial decisions in modern conditions. It consists of explaining the types of animation and the components of the animation program. At the same time, along with the development of animation technology, it is necessary to develop an animation program. In particular, teaching animated programs aimed at young children, adolescents, adults, and the elderly is reflected as a task. In addition, it is necessary to acquire deep knowledge about the organization of the animation program in hotels, restaurants, bars, museums, parks, and squares.

​

5

The word "animation" comes from Latin (anima - wind, air, soul; animatus - animation) meaning to animate, inspire, stimulate vital force, encourage activity.

The term "animation" was first interpreted in the 20th century in France in connection with the introduction of the law on the creation of various associations, as an activity aimed at awakening a lively interest in artistic creativity and culture.

​

• Animation has different characteristic edges, which include:
• is carried out during free time;
• are distinguished by free understanding, voluntariness, initiative, and activity of both one person and various social groups;
• related to national, religious, territorial characteristics and traditions;
• Adults, youth, children are characterized by different types based on different interests;
• is characterized by high personality, developmental nature, health-improving and educational nature.

​

​

Animator

Tourist

Benefit (knowledge, cultural enrichment,�health improvement, development)

Means of Influence

Vital energy, activity, inspiration,�spiritual motivation

• Analysis of the essence of animation activity reflects the presence of various elements that determine its own 3 (three) levels. Which can be classified as follows:
• creative - the predominance of creative moments in activity;
• reproductive - simple reproduction of finished products, processed in previous forms and methods;
• reproductive - creative - a person discovers what they consider new to them, which is not actually objectively new.

​

​

In the experience of animation work, the following functions of tourist animation for a targeted constructive program can be distinguished:

• Adaptation function, free from everyday worries, creates an opportunity to adapt to free time;
• compensatory function, relieving a person of mental and physical fatigue in everyday life;
• stabilizing function, stimulating positive emotions and mental stability;
• health-improving function, aimed at restoring and developing the physical strength of a person that has been weakened in everyday life (work);

​

• information function, which allows obtaining new information about people, regions, countries, etc.;
• educational function, allowing for the consolidation of new knowledge, skills, and vivid impressions of the environment and the world, enriching knowledge;
• improvement function, leading to physical and intellectual improvement;
• an advertising function, allowing a tourist to become a carrier of advertising about a country, region, tourist complex, hotels, travel agencies, etc. through an animated program.

​

​

• The active development of personal and social relations in the sphere of production and recreation institutions depends on the interests of the individual, his needs for political, cultural, and spiritual development.
• None of the approaches to understanding leisure time is exhaustive. He has three positions:
• 1) the existence of free time for work, in which the concept of free time is taken not for "rest," but for performing some work;
• 2) defining the concepts of "vacant" and "vacant time";
• 3) leisure - free time, recreation and entertainment not related to personality development.

​

​

• Free time - a portion of non-working time (day, week, year), permanent, necessary expenses for collective people (group, team). Free time can include active creative activity (including social), learning; self-education; cultural (spiritual) consumption (movie, newspaper, book, pilgrimage reading, etc.); sports; playing with children; communication with people.
• Since ancient times, cultural leisure and various gatherings have been considered a way to satisfy goals and needs.

​

​

We list the general rules that allow us to characterize the leisure time of tourists:

• 1. The emergence of free time in general, as well as the absence of mandatory tasks to be performed during this time.
• 2. Human leisure activities are determined by objective conditions, the environment and material security, cultural and leisure institutions, travel, hotels, and other factors.
• 3. It can be said that in the socio-economic development of society, the most important necessity is the effective use of people's free time, therefore our life consists of spiritual renewal.
• 4. Leisure is an integral part of a person's lifestyle. In this regard, a person's complete and meaningful rest is of great importance for their functioning. Existing conditions are insufficient to achieve all human goals, as the value of human needs is very high.

​

​

5. In addition, of course, a person has the right to freely choose activities in their individual free time. Therefore, work is carried out to realize the interests of the individual related to tourism, recreation, self-development, self-awareness, communication, and rehabilitation. All this is an important social component of tourist cultural events.

6. Of course, rest should be diverse, interesting, funny, and simple. This can be achieved through the use of forms of active recreation and entertainment activities, using available opportunities and conditions.

7. While we spend our free time meaningfully, we must also help others spend their time effectively. Consequently, the effectiveness of leisure time utilization depends on people's personal cultural interests and other factors.

8. The leisure activities of tourists are determined on the basis of their interests, creative communication, personal initiative, voluntary participation in events, and interest.

TOPIC 3. ANIMATION TYPOLOGY.

16

Plan:

• Concepts of recreational animation and tourist animation.
• Tourist routes offering animation services, organization of additional animation services, organization of hotel animation services.

​

17

• The diverse function of tourist animation is distinguished by the multifaceted nature of the type of animation activity and the variety of animation programs and events. Different interpretations of the concept of "animation" as "hotel animation," "tourist animation" are associated with the existence of a program and various forms of animated leisure activities.

​

18

19

Recreational animation

​

Animated games (with locals)

​

Tourist animation (with tourists)

​

Specialized tourist destinations

animation

​

Hotel animation as an integrated additional service

​

Additional animation services during technological breaks

​

• Recreational animation is a form of leisure activity aimed at restoring a person's physical and spiritual strength. The leisure program, implemented for recreational purposes, provides for the work of both tourist and resort enterprises with tourists, vacationers, and guests, and enterprises engaged in leisure activities with the local population.

​

20

• Tourist animation is a variety of tourist activities carried out by tourist enterprises (tourist complexes, hotels) or vehicles (travel vessels, trains, buses, etc.) or at the place of arrival of tourists (urban squares, theaters, city parks, etc.) and involves tourists in various events by participating in a specially created program for leisure.

​

​

21

• Animated tourist routes are tourist trips designed for one animation program, or a continuous animation process arranged in the form of a transition from an animation service (program) to another, carried out in different geographical locations.

​

22

• For example: cultural-educational and thematic; folklore, literary, musical, theater, art, scientific, festival, carnival, sports.
• Or, for example, tourist trips organized for fans of casino games in casino centers located in different countries.

​

23

• Additional animation services are animation programs to "support" the main tourist services provided in tourist packages, bad weather in the organization of sports and amateur trips, at beach resorts), lack of snow in mountain centers, etc.

​

24

• In accordance with this requirement, the following types of animation have been developed in the practice of tourist services that meet the various needs of tourists:
• • Animated action - satisfies the needs of a modern person in action, providing pleasant experiences along with pleasure.
• • Animation through experience - requires a feeling of overcoming new, unknown, unexpected difficulties, opening up, and being in communication.

​

25

• Communication through animation means the need to discover the inner world of people interacting with interesting people and to know themselves through communication.
• Animation therapy satisfies the needs of people in need of peace, solitude, communication with nature, rest, and psychological support.

​

26

• Cultural animation - the provision of a program in connection with the needs of the people for spiritual development, cultural monuments and modern examples of the country, region, people, nation
• Creative animation is the process of satisfying the need for human creativity, demonstrating creative abilities, establishing connections through joint creativity and collaborative creation.

​

27

• Hotel animation is a complex recreational service of the hotel, based on the personal human connection of the tourist with the tourist, human closeness, joint participation of the animator and the tourist in entertainment events offered by complex animation programs.
• The need for entertainment ranks third in hotel animation after relaxing in comfortable rooms and tasting various dishes. Therefore, animation occupies one of the main places in the hotel structure and is a special service that is directly related to others and has special significance.

28

• The intended goal is to implement a new philosophy of hotel service, improve the quality of service, achieve tourist satisfaction with recreation, and use the hotel marketing strategy as one of the attractive services.

​

​

29

Typology of animation activity

30

• In accordance with the goals set for each type, animation is considered tourism and tourist competition, sports competition and sports activities, entertainment events, educational and excursion activities.
• Despite the fact that the animation base of each hotel has its own characteristics, all services of the animation type can be structured as follows. (Table 3.2).

​

​

31

32

• Animator - a specialist in the formation and sale of tourism and sports products in the tourism market and the organization of sports and recreational activities for tourists. The professional team of the animation sector organizes and conducts games, competitions and sports competitions, invites to performances, theatrical and dance shows, musicals, comedies, concerts of classical music, screenings of films, beach parties, etc. The activities of the animation sectors of hotels are able to conceal minor flaws in service and increase the profitability of the hotel.

​

33

• Tourist routes offering animation services,
• organization of additional animation services,
• organization of hotel animation services.

​

​

34

• The availability of animation services determines the prestige of the hotel. For the normal and effective functioning of the animation group, the territory must have a spacious and comfortable amphitheater, children's attractions, a swimming pool, and other sports facilities.

​

35

• In addition, constant updating of the material base is required - suits, accessories, sports and game equipment. Such costs are not suitable for each hotel, so the animation service is mainly available in 4- and 5-star hotels.

​

​

36

• In recent years, the income of tourist complexes has been increasing due to the availability of animation services,
• They are also trying to increase the variety of animation programs. If the guest has spent their free time interestingly, they can turn a blind eye to shortcomings and flaws in flight and accommodation, as well as inconveniences such as bad weather.

​

37

• Hotel animation has its own peculiarities: it is organized and conducted in the hotel itself, by the tourist complex in accordance with the interests of the consumer, the program is studied on the basis of questionnaires and personal contacts of hotel staff with guests and is implemented in accordance with the experience of providing services in other hotels.

​

38

• The importance of hotel animation for a hotel lies in increasing the level of tourist satisfaction, the complexity and quality of hotel services, and, as a result, increasing the prestige of the hotel.
• Expansion of the active tourist season,
• It plays an important role in enhancing the prestige of hotel staff.

​

39

• Tourist hotel animation is one of the means of saving hospitality activities in adverse weather conditions, transport delays, and other situations.

​

40

• Animation is a new direction in tourism aimed at revitalizing tourist programs and thereby attracting participants to them. Consequently, an animator is a specialist engaged in the development of individual and collective leisure programs, organizing full-fledged recreation.

​

​

41

• Recreation program - a plan for conducting tourist, physical culture and health improvement, educational, and amateur activities, combined with a common goal or idea.

​

​

42

• One of the animation directions in the tourism industry is the recreational animation of tourists in hotels and resorts. Here, animators constantly work with tourists. Their main task is to prevent tourists from getting bored.

​

​

43

• The purpose of animation programs is to organize and manage cultural, health-improving, and sports events, and to popularize them among tourists.

​

​

44

When forming an animation program, its organizers must answer the following questions:

1. For whom is the program intended? Here, the following are determined: the age and gender of the future spectators;

social status and profession; nationality (cultural characteristics and traditions);

Residents' living style in the hotel (classic, extreme, etc.); health status (this is especially important when developing sports and recreation programs).

​

​

45

What needs to be done to create an animated event?

Usually, at the beginning of the new season, the animator leader, with the support of the team, develops and approves an animation program designed for the entire season. A specific schedule of events is created for each day of the week (hourly), and each team member is assigned specific tasks for their implementation.

​

​

46

• The general animation program is designed so that the elements of entertainment and sports are diverse in form, interesting to tourists, and as many participants as possible participate in the events held.

​

​

47

• Evening performances should be repeated at least once every two weeks. The script, music, lights, choreography, costumes - all of this is carefully developed by the team members and the leader.

​

48

• During lunch and before dinner, animators greet guests at the entrance to the restaurant, wish them a pleasant meal, meet new guests, chat with them at the table, and invite guests to participate in afternoon games and shows.

​

​

49

• All animators who are not engaged in the performance participate in the preparation of evening shows and programs: they prepare decorations, costumes, props, assist actors in dressing, etc.

​

​

50

• There are several activities at our hotel e.g.
• table tennis, tennis, basketball, volleyball, mini football field, aerobic, dart, water polo, water aerobics, other pool activities, various tournament and competitions, fitness center.  
• Water sports, diving course, internet cafe, video game arcade and billiard are for a fee. �  �

51

SAPHIR HOTEL offers entertainment programs:

• Special to the children; our youngest guests may spend enjoyful time at playpens, verdant garden, and at Mini-club, with our special entertainment team.�Children's fun also continue through the evening at open air theatre and kids disco.��Evening entertainments; besides shows, cabarets, competitions, special and different performances at amphitheatre also concept nights and parties are organised.  �

52

Burj Al Arab mehmonxonasida animatorlik xizmatlari

• WATER SPORTS
• The crisp blue waters of the Arabian Gulf offer much to tempt travellers. The allure of the warm water draws guests to our private sandy beach, full of opportunities for leisure and sport.
• Just a short walk or complimentary buggy ride from the Burj Al Arab, Jumeirah Beach Hotel also holds opportunities for water sports of all kinds. 
• From kayaks to majestic luxury yachts, you can set sail on a chartered journey. Seek adrenaline with waterskiing, or spend time with nature on a deep sea fishing expedition.

53

Water sports include the following:

• Outdoor and indoor swimming pools
• Windsurfing
• Waterskiing
• Diving
• Hobie Cat Sailing
• Kneeboard and banana boat rides
• Kayaks
• Deep sea fishing
• Yacht charter
• Luxury motor yacht cruises
• Scuba diving courses

​

54

• CINEMA
• Our 29-seat private cinema welcomes you with luxurious sofas, delicious snacks and cool beverages to enjoy watching classics and a selection of movies with your kids every day – free to all guests.
• The variety of screenings allows guests of all ages to enjoy a movie experience like no place else. 
• For more information please contact us: 
• Cinema Timetable
• 11:00 - 13.00 Family Movie | Screening Room. Open to all
• 15:00 - 17.00 Family Movie | Screening Room. Open to all�20:00 - 23:00 Drama Movie | Screening Room. Content suitable for mature audiences only

​

55

ELA Resort Belek Hotel in Antalya

• DAILY ACTIVITIES
• Numerous sports activities, competitions, pool parties, special occasions organized festivals, fairs, fitness center throughout the day serving you in our special programs. Experience a charming vacation with day entertainment, activities, surprises, sport, music, great parties and dancing! 

56

57

58

59

THE IMPORTANCE OF ANIMATION SERVICES IN THE HOSPITALITY INDUSTRY

Turayev Og`abek

Plan

1 Animation services in the hospitality industry.�2. Content of animation services in the hospitality industry.�3. The essence of animation services in the hospitality industry.

​

• When studying the nature of the hospitality industry, it is important to understand that the system of relations between the hospitality industry and other industries, including various industries, is similar in many ways.
• Entertainment, leisure, and sports play an important role in the infrastructure of the hospitality industry and solve various tasks (primarily, education, leisure, the development of people's culture, the development of human culture). Replenishing leisure time and sports games and sports restores a person's peace and strength. Entertainment and organizations include zoos, walks, playgrounds, amusement parks and various entertainment enterprises - theaters, cinemas, cinema halls, fireworks, etc.

​

​

• Enterprises in the entertainment and sports sphere engage independent and separate communication functions, significant material, financial, and labor resources.

​

• Hotel enterprises establish home and business relationships with enterprises providing entertainment, leisure, recreation, and sports. In hotels, yeast is formed in relaxing and resting guests, in addition, many hotel enterprises have their own sports facilities (pools, tennis, golf courses, water rinks, discos, discos, discos Clubs, gaming establishments.
• Increasingly, traveling tourists are interested not only in accommodation conditions and the excursion program, but also in the availability and level of a pension or space complex in the hotel.

• Animation is a relatively new direction of resort activity associated with programs of home games and theatrical shows, sports and cultural and entertainment events, sports and cultural and entertainment events. This phenomenon is a reduction in competition between resorts striving to diversify the rest of their clientele.
• New animation teams work with tourists throughout the day, in the morning they go to game and sports programs, in the evening, color shows, color shows, in the evening, dating evening, dating evenings, dating rational, dating rational, dating rational, dating evening, dating rational, dating rational, dating evening, dating evening, etc. For children and teenagers, game programs, water courses, excursions, horseback riding, work of various circles of art and animated films are offered. Vacation in Turkey is especially popular in Turkey, Egypt, Greece, Spain, Cyprus.

​

​

• The topic I chose is interesting and relevant, and at the current stage of development, animation service occupies a special place in hotel enterprises, which ensures the organization of animation activities. This animation is a great source of additional income for the hotel and a source of attractiveness for the tourist enterprise, therefore all modern hotel enterprises are interested in these professional specialists. In my work, I reflect all the directions of animated programs, both in reactive hotels and in business purpose hotels.