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TeachMN

A statewide teacher recruitment system to elevate the perception of teaching and attract the next generation of Minnesota teachers

10/07/2025

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Our Goals

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TEACH’s background

Launched by US Department of Ed; independent nonprofit since 2015

Currently operating in 8 regions across the country

Proven track record in helping increase the new teacher pipeline - lowest cost per outcome of any solution

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Lead Partner

Technical Assistance & Implementation Partner

Partner

Educator Preparation Programs (TPPs)

Partner

Schools/Districts

(LEAs)

Partner

Stakeholder Groups

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Minnesota Teacher Marketing and Outreach Campaign

Goal

Key Players

Objectives

MDE and PELSB share a vision of every student benefiting from a diverse, qualified and thriving educator workforce.

Career Awareness
Increase Teacher Workforce Diversity
Building and Simplifying Pathways into Teaching
We envision a teaching profession that is highly revered in Minnesota

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How does TeachMN’s Work Align with State Need?

PELSB, 2023 Biennial Report - Supply and Demand of Teachers in Minnesota

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In one or two words how would you describe the teacher recruitment process in your district?

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How TeachMN Works

Model and implementation

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How TeachMN helps recruit new teachers

Elevate the image of the teaching profession

1

Radio & TV PSA ads
Digital ads
Social media

Identify &

subscribe

potential

future teachers through TeachMN.org

2

Targeted digital marketing
Direct outreach through partner TPPs, LEAs, etc.

Cultivate interest and overcome 10 perception barriers (esp among POC and shortage areas)

3

Online programming and coaching
Multimedia to inspire, inform
Ongoing email and other comms

CULTIVATE

Support them over 4 practical barriers in applying to prep programs

4

One-on-one advising
How-to guides and checklists
Financial aid
TPP fee reimbursements
Info on MN TPPs

IDENTIFY

INSPIRE

SUPPORT

(Inspiration-Interest-Support- Resources)�

We do this work by first inspiring individuals to consider the profession and reminding them of the impactful an important role teachers play in society. We do that through radio and TV PSA ads, digital ads and social media.

We then identify those who are interested in taking that next step. We do this through developing targeted marketing campaigns, and most importantly through collaborative partnerships with TPPs, LEAs and community-based organizations.

Next we work to cultivate those potential future teachers– continuously providing them with tailored support that will guide them toward applying to an educator prep program– like 1-on-1 and group coaching, ongoing communication, and other resources. These are meant to help aspiring teachers overcome what our research has shown are the 10 perception barriers that folks face when considering teaching. Those perception barriers range from “Am I going to be good at teaching?” to “Am I going to like teaching?” to “Can I even find a pathway to teaching that’s right for me?” Our resources are designed to address each of these questions, driving folks to ultimately say, “Yes! I want to be a teacher and I can do it!”

Then we support them in completing that application by removing practical entry barriers aspiring educators face – we provide coaching support, how-to-guides, financial aid, scholarships, and fee reimbursement for their application costs!

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TeachMN Partnerships

TPPs

LEAs

Social media

Dynamic emails

Text messaging

Videos

Live chat support

Online appointment system

Video conferencing �with coaches

Webinars

Online learning modules

CRM database

TeachMN will expand HR capacity through:

1:1 and group advising on navigating the tiered licensure system, and finding the perfect entry into teaching!
Licensure guides, and a TPP Explorer Tool
Promotion of district-specific prep programs, grants, and scholarships
Promotion of recruitment events via platform, email, and social media
Teaching interest survey for non-licensed school staff and high school students

TPP profiles & explorer “listings”
Program and event promotion via platform, email, social media
Offering existing prospects TeachMN’s free tools and resources (checklists, scholarships, fee reimbursements, etc. )

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A Robust, Tech-Centered Approach

TeachMN offers a comprehensive, wrap-around system for ongoing prospect communication and engagement.

One-stop-shop

digital portal

Social media

Dynamic emails

Text Messaging

Videos

Live chat support

Online appointment system

Video conferencing �with coaches

Webinars

Online learning modules

CRM database

Analytics

We have a robust wrap-around support system. Much of this work are services our partners don’t see–they are services that directly benefit those considering teaching across the state.

Once someone engages with TeachMN, often arriving on the TeachMN digital platform (TeachMN.org) through our extensive marketing, they are guided via multiple touchpoints (sometimes, it can take a prospective application up to 10 points of outreach!) to pursue applying to an TPP. We are constantly working to learn more about each user in order to point them to to resources that will be most impactful in supporting them in their journey. This is made possible by a dynamic 30+ person team including web developers, marketing experts, content specialists, etc.-- ensuring those who use our resources continue to receive quality support and encouragement as they take the leap to licensure.

So all of that are things that potential teachers see, but we also support LEAs and TPPs in their recruitment efforts. This support of LEAs and TPPs benefits potential teachers – which benefits the pipeline overall. This slide shows some of our services that will be implemented in MN, including social social media outreach, dynamic emails, coaching, and live chat support.

What’s important to know is that while there’s a very small amount of work on the TPP and LEA end to partner- Teach has the infrastructure to support and guide candidates right up to hitting submit to an application for your program.

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1:1 and Group Advising

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1:1 and Group Advising

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1:1 and Group Advising

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Who Are TeachMN’s Coaches?

Lavyne Rada�(CTE)

Sarah Hedge

(Special Education)

Averi Turner�(Elementary/Math)

Becky Gerdes

(Special Education, Gifted and Talented)

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TPP Explorer Tool

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TPP Explorer Tool

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TPP Explorer Tool

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TPP Explorer Tool

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Guides

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Event Promotion

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Scholarship Finder

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TeachMN Financial Incentives

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TEACH.org’s Track Record

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The TeachMN Pathway to Success

Since 2019, TeachNC & TEACH Colorado have supported

more than 6,200 future teachers

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Testimonials from LEA Partners

“I can’t thank TEACH Connecticut enough for all the support and assistance they have provide the employees and students at Danbury Public Schools! It has been such an asset having TEACH Connecticut.”

– Danbury Public Schools, Connecticut

“This is the best external partnership I've ever had - seriously, the level of support for aspiring teachers and for HR directors has been a game changer for us. It relieves me from hours of time and I know the prospective teachers are guaranteed the best service possible. The TEACH team are rock stars!”

– Adams 14 School District, Colorado

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PSA: 7.7 million impressions via TV and Radio, > 1 million in donated media value
Digital ads on Facebook, Instagram, Snapchat, Google search, and job boards
>20K web visits and 2.6K aspiring teacher subscribers

TeachMN’s Initial Progress

Kicking off and laying the foundation for a robust pipeline

Developing and launching the platform

Establishing partnerships

Promotional campaigns

MDE and PELSB
28 TPP partners to-date (represent >80% of state’s programs for licensure)

MACTE

MASA
MACS
Charter Centers
Other partners and collaborators

e.g., Elevate Teaching, Black Men Teach, Normandale Community College, etc.

18 TPPs featured on the program explorer, with 3 more in the queue
Over 20 1:1 and group advising sessions
7 guides that address key barriers
Financial aid explorer and guide
2 recruitment toolkits
Awarded 2K in scholarships.

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Your Next Steps to Leverage TeachMN’s Resources

A Step-By-Step Guide to using the TeachMN Toolkit

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Page 1-3: a quick guide to who we serve, and what we offer

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Pages 3-4: Ready-to-use resources to support your recruitment work

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Interest Surveys for Non-Licensed School Staff and High School Students

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Email and Social Media Copy and Images

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Direct Website Link Placement and Copy

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Flyers and Nomination Cards

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Scan this QR code to retrieve your toolkit today!

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Next Steps

Scan the QR code to schedule a time to meet with Angela Wunderlich, TeachMN Senior Regional Partnerships Manager, to chat about how TeachMN can support your district's teacher recruitment efforts
Send TeachMN any grant or scholarship information that your district might have to support new teachers with initial licensure by November 7, 2025.
Implement at least three strategies from the TeachMN LEA Toolkit with your district by December 1, 2025.
Send non-licensed staff, and high school students in your district's TeachMN’s surveys by December 1, 2025 to gauge their interest in becoming a licensed teacher.

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Questions?

Angela Wunderlich

Senior Partnerships Manager, TeachMN

awunderlich@teachmn.org

612-384-0147