CREATIVE�BRIEF
Instagram Spec Ad - August 1, 2020
By Nakiyah Fears
Company: Be Transcendent
Client Email: betranscendentskin@gmail.com
Instagram: @betranscendentskin
1. OVERVIEW
To increase brand awareness and promote products as part of a path to health and wellness.
3. TARGET AUDIENCE
Age: 18 - 30
Gender: Female
Income: Medium/high disposable income
Lifestyle: Values the quality of products over price range. Digital e-commerce shopper. Health conscious. Concerned with environmental impact.
Shopping Habits: Willing to try new brands. Purchases products that are organic and natural.
6. TONE
5. MESSAGE
Uncomplicate your skincare routine with our individualized products made with care and plant-based ingredients.
VIDEO PRODUCTION CREATIVE BRIEF
2. OBJECTIVES
TANGIBLE GOAL #1
Increase social media reach. Potential metrics would be mentions, shares, amount of new followers, and the reach of the social media post.
TANGIBLE GOAL #2
Drive traffic to the Be Transcendent website. Convert prospects into consumers through building brand familiarity. Potential metrics would be traffic, clicks, and bounce rate.
TANGIBLE GOAL #3
Generate new leads. Potential metrics would be conversions and personal information collected from social media.
4. COMPETITION
7. VISUALS
Images or sequences used in the ad or for inspiration.
VIDEO PRODUCTION CREATIVE BRIEF
8. SCHEDULING
The production process will take place for two weeks.
9. BUDGET
Budget: $3,000
Video camera: $800
Tripod: $100
3-Point Lighting: $300
Lapel Microphone or Rifle Microphone: $140 - $220
Editing Software: $300
CPM: $6.70 per 1,000 impressions
VIDEO PRODUCTION CREATIVE BRIEF