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KICKSTARTER MASTER PLAN

[Project Name]

[Creator Name]

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Accountability Partner

My Accountability Partner Is:

Expectations for Communication:

How?
How Often?
Style/Tone?

Module 0

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ComixLauncher: P.A.I.N.T. Self-Assessment

PASSION

1 2 3 4 5 6 7 8 9 10

ACTION

1 2 3 4 5 6 7 8 9 10

INTEGRITY

1 2 3 4 5 6 7 8 9 10

NETWORK

1 2 3 4 5 6 7 8 9 10

TALENT

1 2 3 4 5 6 7 8 9 10

Honestly rate yourself in each category...

How passionate are you right now about building a career in comics?

Are you consistently taking action, making progress, and achieving your comic career related goals?

How honest are you, with both yourself and others, as it relates to your career in comics?

How strong is your network of comic peers, professionals and fans, and how hard are you working at building it?

How talented are you at creating comics and how consistently are you working to further develop your talent?

Module 0

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Project Name

Goal

Product Details

Similar

Projects

Rewards

People Who Can

Help

Fulfillment

Ideas

Campaign

Ideas

After this Kickstarter

Stretch Goals

Promotion

Ideas

Module 0

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Module 1.1

Your Big Why

"I'm going to launch a successful Kickstarter in order to create [your project or product] because [big why] and [bigger why]."

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[Name]’s

Platform

Date: __________

Your Inner Circle

Close Friends & Family

[# of People]

Past Kickstarters

[# of Backers]

Email Lists

[# of Subscribers]

Social Media

[# of Followers/ Fans/ Likes]

Past Customers

[# of Customers]

My Websites

[# of Users/ Month]

Forums/ Groups

[# of Members]

Other

Module 1.2

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Module 1.2

# of New Subscribers Needed

XXX

# of Days Until Launch

XX

Subscribers / Day Goal

XX

People Currently On

My Email List

XX

[Today’s Date]

My Email List

Growth Goal

XXX

[Estimated Campaign

Launch Date]

Pre-Launch Email Action Plan

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Module 1.2

My Email List Growth Strategies

1.

2.

3.

Pre-Launch Communication Schedule

Frequency:

Day/Times:

Date Template Designed by:

The 1st Email will go out on:

Pre-Launch Email Action Plan

Model Email Lists I Will Subscribe To

1.

2.

3.

My First Three Emails Will Be [ TYPE ] About [ TOPIC ]

1.

2.

3.

My Email List Approach

(Choose One)

Spreadsheets

CRM

Hybrid

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Product Spec Sheet

Features	My Greatest Conceivable Product (GCP)	My Minimum Loveable Product (MLP)
Page Count
Format
Cover
Paper
Extras
Timeframe

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Backstory Gold Prompts Part I

Module 2.2

Tell the story of how you realized you wanted to be a comic creator.
Describe in painful detail been the worst moment in your career, and how you picked yourself off the mat from that moment.
What’s been the low point of your current project?
What’s a lesson you’ve learned through working on your current project?
Talk about a time you had to make a difficult decision regarding the project / your career.
What’s something you know now that you wish you knew before you started? How did you learn it?
Tell the story of a time when you employed a unique skill or talent to this project.
What was your inspiration for this project?
What were the steps that led you to where you are today in your career?
Why is this project so important for you to do, rather than anything else?
Why is now the right time for you to do this project?
What's the best advice you've ever received, and how have you applied it to your creative endeavors?

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Backstory Gold Prompts Part 2 - Top Three Stories

Module 2.2

Story One

Story Two

Story Three

channel

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STRENGTHS

OPPORTUNITIES

WEAKNESSES

THREATS

Module 2.3

Project SWOT Analysis

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Module 3

Your Kickstarter Funding Estimate

Paste a screenshot from your ComixLaunch Funding Estimator summary below:

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Module 3

Your MLP Budget & Goal Estimate

Paste a screenshot from your ComixLaunch Kickstarter Budget & Profit Calculator MLP summary below:

Note: If your Kickstarter Funding Estimate Gap is a large negative dollar amount, this is a warning sign that your project may be too big for your current platform to support.

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Module 3

Set Your Tentative Kickstarter Goal

How much do I need?

(My MLP Goal)

How much can I raise?

(My Kickstarter Funding Estimate)

Your Tentative Goal

(A pretty number in this range.)

$X,XXX

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Module 4.1

Three Project Images

Image 1

Strengths:

Weaknesses:

Image 2

Strengths:

Weaknesses:

Image 3

Strengths:

Weaknesses:

Replace with your Image

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Module 4.2

Your Kickstarter Video Script Outline

Who are you?	What is the Project?	Why Kickstarter?	What’s in it for your backers?	What’s the call to action?

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Module 4.3

Reward Brainstorming

$1 Rewards

Low Cost Rewards ($15 or Less)

Sweet Spot Rewards ($15- $35)

Mid-Level Rewards ($35- $99)

Creative Rewards

High End Rewards ($100+)

Digital Only Rewards

Bundled Rewards

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Module 4.3

Audience Targets

Genre Fans

Thematic Fans

Topic Fans

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Module 4.3

My Social Media Presence

Facebook

Twitter

Other

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Media Targets Spreadsheet

Module 2.2

Website Name	Domain	Reason / Rationale for Selecting

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Module 4.3

Creative Publicity Ideas

Publicity Idea #1

Write a creative idea on each one.

Don’t feel the need to fill these all up, but feel free to come back here and keep adding to the sheet.

Publicity Idea #2

Publicity Idea #3

Publicity Idea #4

Publicity Idea #5

Publicity Idea #8

Publicity Idea #6

Publicity Idea #7

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Module 6

Your Kickstarter Milestone Bonus Strategy

Milestone	Bonus for Backers
25% Funded	Digital Sketchbook
50% Funded	Digital Backlist Title
75% Funded	Digital Wallpaper
200 Backers	All backers listed on a page in the book

Will you have milestone bonuses? Yes No

X

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Module 6

Your Kickstarter Stretch Goal Strategy

Stretch Goal Amount	What’s in it for Backers?
$10,000	Variant Cover Unlocked
$15,000	Hardcover Upgrade
$200,000	One backer chosen at random and flown to New York Comic Con

Will you have stretch goals? Yes No

X

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Module 6

Your Kickstarter Add-On Strategy

Add-On	Marginal Cost	Marginal Shipping Cost (US/ CAN / INT)	Add-on Price (US / CAN / INT)
Extra Book	$4.25	$1.25 / $4.50 / $7.25	+$20 / +$25 / +$30

Will you have add-ons? Yes No

X

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Module 7

The Outsourcing Options - Campaign

Activity	You hate doing it	You can’t do it well	It’s cheaper for someone else	DECISION? �Who will do it?
Kickstarter video production		X	X	My Cousin Vinny
Kickstarter page imagery/ mock-ups				Me
Public Relations / Media Outreach	X			Me
Copywriting
Marketing / Advertising

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Module 7

The Outsourcing Options - Fulfillment

Activity	You hate doing it	You can’t do it well	It’s cheaper for someone else	DECISION? �Who will do it?
Printing
Receiving
Storage
Pick and Pack
Postage and Shipping
Customer Service / Communication

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Module 6

Reflecting On Failure

MY MISTAKE: Write your mistake / failure here
Lesson #1	What did you learn from your mistake? Write each lesson in one of the rows.
Lesson #2
Lesson #3
Lesson #4 (Bonus)

“I have not failed. I’ve just found 10,000 ways that won’t work”

-Thomas Edison