Competitive
analysis
Page 2
Page 4
Page 85
Page 89
Page 92
Page 96
by Sergey Lemisov
Asha Mody
Ashley Duret
Samuel Ayobami
Christopher Reed
Dain Walker
Erika Belavy
Jerome Joseph
Jacob Cass
Haylee Jordan
Sally Hogshead
Competitors
Approach
1. Messages
3. Products
4. Visual
Identity
Target audience map
Brand positioning map
Tone of voice map
Conclusions
2. Communication
Channels
5. Do's and Don'ts
1. Overview
Asha Mody
1. Messages
Design Studio
We help female entrepreneurs create mindful, healthy brands.
2. Communication channels
3. Products
Complex Products
Single
Products
4. Visual Identity
5. Do's and Don'ts
Ashley Duret
1. Messages
Ashley is a designer specializing in brand strategy for thoughtful businesses and creative entrepreneurs.
Ashley specializes in strategic and creative brand development, packaging design, and the Squarespace web platform.
2. Communication channels
3. Products
4. Visual Identity
5. Do's and Don'ts
Samuel Ayobami
1. Messages
2. Communication channels
3. Products
4. Visual Identity
5. Do's and Don'ts
Christopher Reed
1. Messages
2. Communication channels
3. Products
Logo Design
4. Visual Identity
5. Do's and Don'ts
Dain Walker
1. Messages
2. Communication channels
3. Products
4. Visual Identity
5. Do's and Don'ts
Erika Belavy
1. Messages
2. Communication channels
3. Products
4. Visual Identity
5. Do's and Don'ts
Jerome Joseph
1. Messages
1. Messages
2. Communication channels
3. Products
4. Visual Identity
4. Visual Identity
5. Do's and Don'ts
Jacob Cass
1. Messages
2. Communication channels
3. Products
4. Visual Identity
5. Do's and Don'ts
Sally Hogshead
1. Messages
2. Communication channels
3. Products
Speech
Books
Coaching
4. Visual Identity
5. Do's and Don'ts
Haylee Jordan
1. Messages
2. Communication channels
4. Products
3. Visual Identity
5. Do's and Don'ts
Ooooops!
+
Perfy
The Commitee
Sergey Lemisov
1. Messages
2. Communication channels
3. Visual Identity
4. Products
5. Do's and Don'ts
2. Target Audience Map
Female
Small Businesses
Startups
Entrepreneurs
Individuals
Male
Sustainable
Corporations
Female
Small Businesses
Startups
Entrepreneurs
Individuals
Male
Sustainable
Corporations
Female
Small Businesses
Startups
Entrepreneurs
Individuals
Male
Sustainable
Corporations
I suppose to be here
3. Brand Positioning Map
Stars
Good to the world
Corporate
Coaches
Branding Preachers
Rebels
People who developed their framework and who teach other people
People who work only with sustainable products and help to increase a positive impact on the world
These people want to crush settled rules and cliches
These people preach the importance of branding. They bring light to a kingdom of ignorance
Ph.D.'s wearing formal suits. Have a massive amount of achievements.
Self-made persons became successful through sweat and blood.
Stars
Good to the world
Corporate
Coaches
Branding Preachers
Rebels
Guys who developed their own framework and who teach other people
Guys who work only with sustainable products and help to increase a positive impact to the world
These guys want to crush settled rules and cliches
These guys preach the importance of branding. They bring a light to a kingdom of ignorance
PHD's wearing formal suits. Have a huge amount of achievements.
Self made persons who became successful through sweat and blood.
I suppose to be here
4. Tone of Voice Map
Official
Careful
Monotone
Complicated
Friendly
Adventurous
Bouncing
Simple
Official
Careful
Monotone
Complicated
Friendly
Adventurous
Bouncing
Simple
Official
Careful
Monotone
Complicated
Friendly
Adventurous
Bouncing
Simple
I suppose to be here
5. Conclusions
product
visual identity
brand positioning
promotion
channels
content
Thank you
for your attention!
lemisov.com
lemisov@gmail.com