Fundamentals of

Marketing

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Table of Contents

01

Introduction

03

Marketing Mix

02

Types of Marketing

04

Effective Advertisements

Slide 1

01

Introduction

Slide 2

Welcome to the World of Marketing

• What is marketing?

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• Why is it everywhere?

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• How does it shape what we buy, watch, and do?

Slide 3

So What IS Marketing?

Understanding People

Communicating Value

Solving Problems

Building brand identity

Slide 4

02

Types of Marketing

Slide 2

Which of these are considered marketing?

Instagram Reels/ Posts

Youtube Videos/ Sponsors

Brand collabs

Flyers around school

Popular brands in movies

Slide 5

It was all of them!

Trick Question

Slide 6

Types of Marketing You See

📱 Social Media Marketing�

✍️ Copywriting (words that sell)�

🎥 Video Marketing�

🖨️ Print (flyers, posters)�

🧠 Influencer or Guerrilla Marketing

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Slide 7

03

Marketing Mix

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Slide 2

The Marketing Mix - The 4 P’s

1. PRODUCT - What are you offering?

2. PRICE - What is it worth to your audience?

3. PLACE- Where will people find it?

4. PROMOTION - How will they hear about it?

Slide 3

• Grab your attention
• Deliver a clear message
• Tap into emotion or logic
• Leave a lasting impression

What Makes an Ad Actually Work?

Effective ads:

Slide 6

Persuasive Techniques in Marketing

Scarcity

Social proof

Celebrity endorsements

Slogans

Emotional appeal

Slide 7

04

Case Studies

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Slide 2

Coca-Cola

• Worldwide campaign
• Variations based on location

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• Sensation based

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• Introduces emotion

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• Storytelling

Slide 3

The Holiday Magic is coming.

Coca-Cola | Road Trip

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05

Activity

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Slide 2

Activity

Slide 3

• In groups of 4, spend 10 minutes creating your own advertisement for a new drink (type, design, name, etc - to be chosen by you)
• You can draw a picture of it, make an oral advertisement, or simply explain an idea for an ad

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• Proceed to share!