Volkswagen
ID4 Video Case Study
85%
45%
0.4
417 kg
ENGAGEMENT
(total Engagement)
VTR 100%
(total View-thru to 100%)
CO2 Emissions Saved
(using WebGL)
CTR
(total Click-thru)
Volkswagen ID.4
2022 /11 Launch Campaign
Agency: Dentsu Digital
Placement: In-feed banner
Type: UltraLite Video
Description:
Dentsu Digital got great results from this campaign, which allowed them to reach viewers outside of YouTube and the usual limited pool of video-enabled sites in Japan. (only 23% of web pages in Japan have video inventory).
The GIF does not reflect actual quality, please visit: link to live preview site
English Version
Volkswagen ID.4
2022 /11 Launch Campaign
Description:
Ultralight offers server-side reports for all interactions with our video and high-impact interactive formats.
These reports can be accessed at anytime or excel sheets can be automatically sent weekly to all stakeholders.
Here are two screenshots.
Volkswagen
2022 /11 Launch Campaign
Description:
Every Ultralite campaign contains a carbon savings calculator.
This is a screengrab shows that as of 2022/11, VW and Dentsu had saved 417 kg of carbon emissions. That number has only gone up since then!
To read more about our certification, please see our in-depth article:
Ultralite uses NEXD, the world’s first sustainable ad server.
By using super-lightweight file formats and certified carbon-neutral servers, UltraLite offers massive carbon savings compared to HTML5 and video ad serving.
Certified by the Green Web Foundation