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Changing Trends in Video Game Sales

Preparing GameCo’s Marketing Team for 2017

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By Noah Manneville

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Current Understanding of VG Sales

Regions:

North America (NA)

European Union (EU)

Japan (JP)

Other

Sales for the various geographic regions have stayed the same over time.

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What does the data tell us?

  • Video game sales are declining globally.

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  • As a result, the gap between NA markets and other markets is shrinking.

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What does the data tell us? Cont.

  • Due to declining sales in NA, other regions are increasing their overall share of the market.

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  • EU sales are the new majority.

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Where to Focus in 2017

  • In top genres, sales are predominantly in EU markets.

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  • NA Sales are still a large part of the market.

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  • JP sales are strong in specific genres

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Where to Focus in 2017 cont.

In alternative genres, region plays a large role in sales numbers.

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Conclusions

    • The past decade has seen an overall decline in VG sales and a shift in regional share of the market

Current understanding of VG sales is incorrect.

    • The EU has surpassed NA in overall market share.
    • Other markets are dominant in different genres.

As a result, consumers and the market have changed.

    • Although NA sales are still a large piece of the pie, a new strategy is needed to include other regions.
    • For games that are not mainstream, focus on the genre to decide where to market.

In 2017, marketing needs to refocus.