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A Persistent AR
Social Experience
To celebrate the launch of the brand new Netflix series Our Planet in April 2019, WWF, ArtScience Museum, PHORIA and Google have come together to create the world’s first Persistent AR Social Experience that shows how we are saving our planet.
AR Core
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AR Core
Cloud anchors
Experience our planet
like never before
A unique combination of the AR experience, physical installations (LED/Projected crater/spatial soundscape) and the breathtaking NETFLIX content projected in IMAX style - all interacting with each other - will fully immerse users into OUR PLANET.
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Experience our planet
in any location
REWILD Our Planet is a modular activation that can be easily set up in any location. A Holo-crater will sit at the centre of experience and serve as a guiding beacon for users to gravitate towards.
Surrounding the crater are four AR decals that represent the four select biomes and unique experiences that users can unlock as an AR expedition.
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Breathtaking content
triggered by users
interacting in AR
Projection on the curved wall will display
content based on users interaction in AR.
The crater-like platform will blend in seamlessly with the projection, creating a full immersive environment to enhance the AR experience.
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1. Learn - Dynamic Content of your choice
Learn and vote by selecting different biome of your choice.
As each biome is triggered, a connection to the episode, it’s voting location and thematic content is revealed. Users will be required to navigate through the space to select which biome they want to experience for the Play sequence.
Modes will be linked to the Netflix episodes - users can continue the learn journey by watching the show.
Grasslands
Oceans
Forests
Frozen
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2. Play - Collaborative Rewilding experience
Engaging Social task are
set for visitors to take part together.
Through the Learn phase, users will understand the threads our planet is facing now through the data layer and users will
be able to act accordingly to bring balance back. Through the simulation, users will see the effects that their actions have and how they are helping fix some of the environmental issues.
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3. Act - The planet needs your action
Both in Learn and Play phases, after the user has connected with the planet and its threads, users can act by selecting different biome cosmos in AR mode.
Here visitors are encourage to join the conversation by taking a pledge or add your voice to
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ArtScience Museum
Our Planet around the world
AR Core
Cloud anchors
NYC Dolby Soho
Our Planet around the world
AR Core
Cloud anchors
NYC Dolby Soho
Our Planet around the world