WHO I AM

2014

2015

2017

#1

2018

2019

WHAT EVEN IS WEATHER FACTORY

• ‘ingenious narrative games with a �consciously indie aesthetic’�
• 5 people (from 2)�
• no office�
• Cultist Simulator + BOOK OF�HOURS

WHERE WE STARTED

• 2 people�
• experience�
• 16k Twitter followers

• ~£60k �
• 4,800 backers�
• 3-1st-May-20-18

KS

Sept�2017

Dec�2018

Oct�2017

Nov�2017

Dec�2017

Jan�2018

Feb�2018

Mar�2018

Apr�2018

May�2018

Jun�2018

Jul�2018

Aug�2018

Sept�2018

Oct�2018

Nov�2018

CS development

DLC development

mobile port

co-founded

L A U N C H

DLC

PC publishing deal

mobile porting + publishing deal

Church of Merch

2017-2018 WEATHER FACTORY

• writing�
• design�
• coding

• production�
• art�
• marketing

Alexis Kennedy, CEO

Lottie Bevan, COO

2017-2018 WEATHER FACTORY

Strengths

• text-based narrative�
• originality�
• emotive design�
• production discipline�
• open development

Weaknesses

• no revenue�
• few people�
• unknown studio�
• art�
• homogeneous brainz

STUDIO PRIORITIES

YEAR 1 STRATEGY

PERVASION

YEAR 1 STRATEGY

​

“...to release Cultist Simulator as quickly as possible in order to get a revenue stream and start building a name for the studio”

PLAN, MEET REAL LIFE

• low budget�
• quick development�
• localisation�
• Humble publishing + Monthly Bundle�
• mobile port�
• awards�
• Twitch Prime

PUBLISHING DEALS

Humble Bundle (PC)

• $60k USD (~£49k) non-recoup + marketing help�
• 30% rev share + Monthly Bundle

‘ better off taking the Humble deal if we sold <17k units ’

Playdigious (iOS/Android)

• free port + marketing�
• 50% rev share

‘ not my problem 😁’

SO HOW DID CULTIST SIM DO?

SO HOW DID CULTIST SIM DO?

• #1!!!1!!�
• Mth 1 = 50k copies / $750k�
• end of 2018 = 80k copies / $1.3mil�
• CS Yr 1 = 100k+ copies / $2mil / 300-500k players�
• 2 x BAFTA nominations + others

• merch ($9k)

• DLC ($18k)

• consultancy ($10k)

YEAR 2

• hire 3 more ppl�
• 2 project studio�
• DLC�
• happy mobile launch�
• BOOK OF HOURS KS

YEAR 3

??????

WHY WERE WE SUCCESSFUL?

• luck�
• creative�
• strengths / weaknesses�
• clear production�
• sensible admin!�
• MAEK NOIS (rather than money)

TAKEAWAYS

• clear responsibilities �
• understand strengths / weaknesses�
• clear strategy�
• clear production�
• check biz / projects against strategy�
• can’t do everything……………. and that’s okay