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How they teach you to be creative at Google

Max Hoppy | Bind.co.uk

/maxhoppy

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Iโ€™m Max Hoppy๐Ÿ‘‹

#brightonSEO

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A confession. I am not creative.

๐Ÿ˜ด๐Ÿค“๐Ÿ˜๐Ÿคจ๐Ÿ™ƒ๐Ÿ˜Ž๐Ÿ˜›๐Ÿ˜œ

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  1. The brain
  2. The 3 Rs
  3. Golden rule

Da flow

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Letโ€™s begin

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I asked: where do you have your most creative thoughts?

*Source: UK marketer survey, 186 responses

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Exercise 34%

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The shower 20%

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Falling asleep 13%

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Not one personโ€ฆ

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๐Ÿ’จ๐Ÿ’ป๐Ÿ˜ต๐Ÿ“ง๐Ÿคฌโฑ

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The toilet 2%

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When the brain is too busy...

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CONSCIOUS

SUBCONSCIOUS

BETA.

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But when we are present

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CONSCIOUS

SUBCONSCIOUS

ALPHA.

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BETA.

ALPHA.

THETA.

DELTA.

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Environment = foundational for creativity ๐Ÿ˜‹

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  • The brain
  • The 3 Rs
  • Golden rule

Da flow

#brightonSEO

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๐Ÿ’ก

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We need some thought stimulus

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  • The brain
  • The 3 Rs
    • Related worlds
    • Revolution
    • Random links

Da flow

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RELATED WORLDS

RELATED WORLDS

๐ŸŒ

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1.

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RELATED WORLDS

RELATED WORLDS

๐ŸŒ

THINK

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What is the essence of this challenge?

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ASK

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Where else has this challenge been solved?

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JUMP

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Into that world and dig around for ideas

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๐Ÿ”Ž

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๐Ÿฅ‡

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๐Ÿ”Ž

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๐Ÿ”Ž

๐Ÿ›‘

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REVOLUTION!

REVOLUTION!

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2.

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LIST

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The rules that exist around your challenge

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PICK

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A rule and break it!!!

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USE

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The revolution as stimulus to think differently

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REVOLUTION!

REVOLUTION!

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rANdoM LINk

rANdoM LINk

s

๐Ÿ”—

s

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3.

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GRAB

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A truly random object, word, place etc.

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THINK

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Deeply about the challenge

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FORCE

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A connection between the two things

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rANdoM LINk

rANdoM LINk

s

๐Ÿ”—

s

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#brightonSEO

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Environment NOT enoughโ€ฆ. we need stimulus ๐Ÿ˜‹

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  • The brain
  • The 3 Rs
  • Golden rule

Da flow

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Bringing ideas to life requires 2 types of thinking

Expansive

Reductive

๐Ÿ˜œ

๐Ÿ’€

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And they donโ€™t mix

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Do the reductive stuff on a different day.

Reductive

โŒ

Expansive

๐Ÿ˜œ

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  • The brain
  • The 3 Rs
  • Golden rule
  • Recap [and a challenge]

Da flow

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A question

The brain

​

Golden rule

Todayโ€™s creativity journey

โ”

Stimulus

๐Ÿฅ‡

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Iโ€™d like you to bring some of this to life back in your business.

And tell me what you did.

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max@bind.co.uk

/maxhoppy

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#brightonSEO

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Thank you!

#brightonSEO