Communicate, educate, and inform where visitors are planning their adventures
Basecamp 2024
Introductions
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Pitt Grewe
Head of Public Lands
Anna Sprout
Responsible Recreation Coordinator at Grand County Active Transportation & Trails
With the rising number of visitors to public lands and an increase in online trail information, land managers continue to cite concerns with third party apps.
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What is AllTrails?
AllTrails is the most trusted and used outdoor platform in the world.
Our app helps people discover and navigate trails in their neighborhood and around the world.
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AllTrails member journey
Phase 1
Inspiration and
discovery
Phase 2
Research and
planning
Phase 3
On-trail
navigation
Phase 4
Post-activity
engagement
AllTrails by the numbers
65m
active user accounts
1.1B+
miles of user �recordings on the trails
450k+
curated trails
1m+
5 star reviews
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Number of AllTrails routes in Utah
(#8 in the US)
3,196
User reviews in Utah in 2023
209,942
Hours on the trails in Utah in 2023
1,891,630
Introducing the
Public Lands Program
Let’s reach your visitors!
The Public Lands program is a free resource for agencies and non-profit organizations that helps partners:
How we can help
Reach your audience
Access visitor
insights
Curate the trail-goer experience
Partner with AllTrails
Connection
Ensure visitors know what to expect on and off the trail
Trail Management
Maintain reliable and accurate info on the most-used trail app in the world
Data
Review visitor stats from the 1 billion+ navigated miles on AllTrails
Stewardship
Let's work together to keep your visitors prepared, informed, and respectful.
Using visitor insights to fund trail maintenance
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The impact of powerful data
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Visitor insights from the Data Dashboard tools
The impact of powerful data
PARTNER SPOTLIGHT:
Maryland Forest Service used visitor insights to fund a 3-year trail maintenance grant, ensured efficient deployment of trail maintenance resources by monitoring AllTrails usage trends and heatmap data, and logged 3,800 maintenance hours on trails across three state forests.
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Visitor insights from the Data Dashboard tools
How we can help
Reach your audience
Access visitor
insights
Curate the trail-goer experience
Partner with AllTrails
Connection
Ensure visitors know what to expect on and off the trail
Trail Management
Maintain reliable and accurate info on the most-used trail app in the world
Data
Review visitor stats from the 1 billion+ navigated miles on AllTrails
Stewardship
Let's work together to keep your visitors prepared, informed, and respectful.
Curate the trail-goer experience to create responsible recreators
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Responsible trail stewardship
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Trail management from the contribute tools
Responsible trail stewardship
PARTNER SPOTLIGHT:
Grand County curated the trail-goer experience with 118 alerts and 478 edits added, enhancing the quality of the trail information, improved the safety of trail-goers and encouraged responsible recreation.
*20k views on the Whole Enchilada since edited.
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Trail management from the contribute tools
Keeping Visitors Safe
June 2024
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# of Views
☝️
Time spent to mass set alerts
10 min
Trailpage views Jun-Oct 2024
160k views
Number of trail pages that have these alerts Jun- 0ct
130+ trails
Informative interactions
Since September 2021
123,900
Preventative SAR Contacts
June 2024
5,409
Preventative Search & Rescue
Since September 2021
73,799
How we can help
Reach your audience
Access visitor
insights
Curate the trail-goer experience
Partner with AllTrails
Connection
Ensure visitors know what to expect on and off the trail
Trail Management
Maintain reliable and accurate info on the most-used trail app in the world
Data
Review visitor stats from the 1 billion+ navigated miles on AllTrails
Stewardship
Let's work together to keep your visitors prepared, informed, and respectful.
Reaching your audience
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Real-time alerts to improve safety of visitors
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Communication with users from the Alerts tools
Real-time alerts to improve safety of visitors
PARTNER SPOTLIGHT:
Olympic National Park reached their audience with 33 alerts strategically focusing on high-traffic areas which led to a 66% decrease in Search and Rescue (SAR)- related incidents on trails with historically high SAR incidents.
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Communication with users from the Alerts tools
Powerful tools for better trails.
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See if the Public Lands program would work for you!
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Partnering with AllTrails gives you:
AllTrails
Your partner in building a stronger outdoor community.
Thank You
Pitt Grewe
Head of Public Lands
pitt.grewe@alltrails.com
publiclands.alltrails.com
Non-Profit Partners with AllTrails
Western National Park Association
Twice yearly, WNPA runs a 2-week fundraising and awareness campaign with paid and organic media to encourage visitors to purchase something in one of their 70+ parks stores (in person or online) and/or become a member.
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Non-Profit Partners with AllTrails
Western National Park Association
Twice yearly, WNPA runs a 2-week fundraising and awareness campaign with paid and organic media to encourage visitors to purchase something in one of their 70+ parks stores (in person or online) and/or become a member.
Goal
Take the Western National Park Association's Fall Park Protector campaign to the next level by tapping into (a) the brand power of AllTrails and (b) the value of an AllTrails+ membership.
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Boost fundraising revenue and Reach
Through paid and organic social on WNPA’s outlets that included the AllTrails name, this partnership created a billboard effect, leading to:
244% more Park Protector signups than the previous year's campaign
25% YoY increase in gift shop sales
34% revenue boost across 8 stores using geo-targeted ads
1M+ impressions to WNPA’s social channels during the promotional period
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Photos from the Western National Parks Association Partnership