Lululemon Mirror
Lululemon's Mirror is a personalized at-home fitness solution for those who want to burn or reduce without stepping out or moving from their workplace,
Mirror is an innovative at-home fitness platform’s best-in-class content that features Lululemon ambassadors and fellow celebrated instructors leading a variety of immersive and personalized fitness and mindfulness solutions.
As the at-home fitness trend continues to morph into a greater lifestyle movement, MIRROR offers a unique and versatile platform to continue to elevate Lululemon’s omni-guest experience and digital sweat life offerings.
The Objectives of the Marketing plan is to:
Create Awareness among fitness freaks and create reach within the desired audiences.
� Get user feedback and follow-ups, also become brand advocates
Generate sales and contributes in business development. Drive potential customers to express interest in the fitness
Enhance customer engagement with the platform and also aware benefits among them.
Current Target Audience for the Campaign
Plan’s Primary message Could be:
“
Transform your lives through personal fitness at home from our revolutionary Mirror Studio
”
Lululemon Mirror Studio
In this Digital world, there are laden channels for marketing, promotion, awareness, etc.
For this campaign various channels for Awareness will be –
Various social media platforms, via short videos, Reels, posts, and rating reviews also
Influencer collaboration for marketing and giving feedback to their audiences
Articles or blogs benefits and abouts of Mirror Studio storys and past user experiences
Public relations via Lululemons’s offline stores and offline mouth media promotions
Assets required for the Marketing in this campaign
Offline In-store access for the user engagement booths and product demos
Brand trademark, logo, and typography required
Content and website access
Social media and platform access
Media and various channels
Prepared by Yogesh Verma