AI Hack COVID�Pitch Workshop 20210623
Link to Google Slides with resources in the notes
Content of today
About
The Goal
Levels of communication�The goal for you and your team
The role of the pitch
Three tools to choose from
The Pitch Canvas
The Value Proposition Canvas
Persona’s
The Jury
Who are they? What is their why?
What are the criteria communicated?
Why and How do you want to stand out?
Appendix About Xebia
Edzo Botjes�Enterprise Engineer & Antifragility Architect
Multiple whitepapers�thesis with 1500+ reads�40+ blogs�Quoted in books and thesis.
Summa Cum Laude
MSc�Enterprise & IT Architecture�Antwerp Management School
Consultancy for
20+ Clients,
30+ Assignments
BSc�Business Information Systems�Hanze University Groningen
@edzob
(.com, LinkedIn, Twitter)
2021- now Xebia
2006 - 2020 Sogeti
1992 - 2006 your IT guy
ebotjes+aimed@xebia.com
ASc�Computer Science�University of Groningen
PhD student�Information Security
Open University
Sharing Knowledge
People First
What binds us at this hackathon
The Goal
Why are you here?
�When is this journey awesome, for you?
The power of why
Sharing a mental model
Why = The Purpose
What is your cause? What do you believe?
Apple: We believe in challenging the status quo � and doing this differently
How = The Process
Specific actions taken to realize the Why.
Apple: Our products are beautiful designed � and easy to use
What = The Result
What do you do? The result of Why. Proof.
Apple: We make computers
What is the why of you and your team?
Write it down on a piece of paper and iterate on it these days.
What is the purpose of a Pitch for you?
Place it in the chat. Raise your hand. :)
Pitch Refresher
Definition
Elevator Pitch
Product/ Service
Pitch Refresher
Summary
Stakeholder
User
Stakeholder
Sponsor
Do they �love it ?
Is there trust ?
Does it �make sense?
Does it matter?
Three tools to re-factor �& use
Persona’s
Value Proposition
Pitch canvas
Persona’s
Useful to focus your features and the application of you solution.
Negative Trends�Negative trends from the environment
Fear�Personal issues
Headaches�Professional and work related issues
Need
What does this person really want?
Positive Trends�Positive trends from the environment
Opportunities�Professional and work related positive outcomes
Hopes�Personal goals and hopes
Who are your relevant stakeholders?
What is their main pain and gain?
Value Proposition
Useful to formulate the significance of your idea.
VP helps to focus on “relevance” and added value.
Pitch Canvas
Useful for a product,
Great for sanity check.
The Jury &
The Audience
How to persuade
The Jury
prof. G.A. (Gerton) Lunter
Ms. Eline Meijer
Data Scientist DASH
dr. V. (Valentina) Gallo
Associate Professor in Epidemiology & Sustainable health
Professor of Medical Statistics
Numbers
Evaluation Criteria
As posted on the documents section
Do they �love it ?
Is there trust ?
Does it �make sense?
Does it matter?
Concept
Presentation
Data Handling
ML Technique
Results
Discussion
Balanse in your message
Venn Diagram of appeal
Do they �love it ?
Is there trust ?
Does it �make sense?
Does it matter?
Sell it!
Pathos is your most valuable driver!
Have fun!
Talk from your personal motivation!
Know what you are doing?
Scientific Rigor!
Is it relevant and realistic?
Note
Talk from your personal motivation!
Know what you are doing?
Scientific Rigor!
Is it relevant and realistic?
19.00 Saturday deadline�15 min incl Q&A - 3 members
20 min incl Q&A - 4 members
Check Slack for changes
Make it count
Bonus slide!
Logos
Pathos
Ethos
Emotional �Appeal
Ethical�Appeal
Intellectual�Appeal
Kairos
Relevance
About Xebia
Appendix
Our team of over 1.750 consultants has one mission: to be the number one in each of our markets. This mission is solely possible with exceptional people who make digital innovation a part of everything they do and want to be the best at making businesses work better, smarter, and faster.
When you team up with Xebia, expect in-depth expertise underlined by an authentic, values-led and high-quality driven way of working that inspires all that we do.
�We excel at taking the early majority a step further by going from believing in technology or a specific methodology to making it an active part of everything you do.
The only way to remain a leader of change is by continuously reinventing ourselves and transferring our knowledge. We force ourselves to keep innovating to maintain making the difference.
Our Mission: ‘Authority’
At Xebia, quality without compromise is the mantra. Be it the work we do for our customers, the tools we all work with, our hiring process, our parties or our offices' design. We set the bar at 100%, because we don’t compromise.
Customer Intimacy
We build long-lasting relationships with our customers and serve them on an equal level. We work on common goals and trust by showing genuine interest in the person and adding value pro-actively and consistently.
Quality without Compromise
Sharing Knowledge
.
People First
Xebia Values
Xebia puts people first. We actively enable continuous personal and professional growth. With respect, trust, responsibility, and accountability. We cultivate great ideas, innovate and actively support you to become your very best. That’s how we have grown.
Supporting the passion of exceptionally smart people forms the foundation of our organization. Our bi-weekly company-wide knowledge exchanges, innovation days, tech-rallies and training programs make knowledge flow within Xebia and beyond and contribute to exploring and achieving our full potential, individually and collectively.
Our services
Data & AI
Cloud
Business Agility
Training & Learning
Quality Software �Delivery
Software �Development
Security
DevOps
Low Code
Digital Transformation �& Product Management
Offshoring
We deliver high-quality consulting services to cover all aspects of digital transformation. We are organized in specific complementary domains to offer full service, end-to-end solutions, cutting-edge tools and training.
Digital Domains
DevOps & Architecture
Data Science & Engineering
Managed Services
Cloud Native Software Development
Quality Improvement & Security
Low Code Software Development
Strategy
Implementation
Agile Diagnose
Agile Transformation
Full Service Cloud Transformation
Architecture, Engineering & Security
Azure Cloud Transformations
DevOps and Managed Services
Cloud Native Software Development
Digital
Transformation
Digital Business Consultancy
Cloud Spend Management
Methodologies (Agile, Product Management, DevOps)
Technologies (Cloud, Data & AI, Software Engineering)
Leadership Training
Microsoft Solutions
Software Technology
Cloud Solutions
Data & AI
Business Agility
Transformation & Program Management
Digital Transformation Management
Training & Learning
Agile Consultancy & Learning Journeys
Our Brands operate in six digital domains in Europe, APAC and North America