Planting the first crops in what is to become the Napa Valley of Cannabis.
Brain Thrust and Execution
Nancy Kinney, BA, LLB
President And Founder
Demetra Shaw
Jonathan Blackwell, B.SC
Marcus Liddell, B. Comm
Balazs Vekes
Delaney Toups
Not Just A Grower, a Lifestyle
A Geographic Hub
Before the establishment of the Northern California wine ecosystem, American wines were nowhere to be found. After a decisive effort to build the authoritative foundations of Napa Valley, French and Italian wines are making room in the cellars of connaisseurs.
The Connoisseur Influence Effect
This did not happen overnight. Instead this was a multi-layered approach which included an increase in quality and offering, but especially the lobbying of consumer demands through referral advertising. The experience tourism industry brought an inflow of travellers which returned with stories of delicious wines and elevating sceneries.
The Landscape
Leveraging the authoritative start system of a hub
Tourism is overlooked while the rush is to:
Advertising is prohibited
A patchwork of Laws
The Play
Create a wellness brand by leveraging the
influencer marketing funnel of experience travel.
Develop a licensing structure which reduce
cross-border regulatory confinements by locking in production within geopolitical borders
First to leverage the influencer advertising niche in the Cannabis tourism sector, creating a powerful and legal mechanism for brand building
Market Data
Cannabis Is set to hit $75 billion globally
There are currently no cannabis centric areas
The Region
Vancouver Island
The southern part of Vancouver Island is the only part of British Columbia or Western Canada to lie south of the 49th Parallel, along with most of the southern Gulf Islands and minor offshore islands. This area has one of the warmest climates in Canada, and since the mid-1990s has been mild enough in a few areas to grow subtropical Mediterranean crops such as olives and lemons
Vancouver and Whistler
Whistler is a town north of Vancouver, British Columbia, that's home to Whistler Blackcomb, one of the largest ski resorts in North America
Geo-positioning Advantage
The Globes Largest Economies
Influencer Marketing
Households exposed to influencer marketing purchased 10% more Silk products than the control group
Each 1000 people viewing influencer marketing purchased $285 worth of Silk products over the control group
The ROI of the blog posts alone (not including social promotion) is 11X the ROI of banner ads, after 12 months
*Tapluence Report for White Wave Foods
90%
of consumers trust peer recommendations
Only 33% trust ads
User
Generated content is
50%
More trusted by internet users than traditional media
71%
of U.S. Consumers are more likely to make a purchase based on social media referrals
81%
of U.S. Consumers trust advice and information from blogs
Source: Nielson.com | Adweek
JV Partners
Hiku is focused on building a portfolio of iconic, engaging cannabis brands, immersive retail experiences and handcrafted cannabis production. With a national retail footprint led by Tokyo Smoke, craft cannabis production through DOJA’s ACMPR licensed grow, and Van der Pop’s female-focused educational platforms, Hiku houses an industry-leading portfolio that sets the bar for cannabis brands in Canada.
Cannabrand is the world's first full-service marketing agency dedicated to the cannabis space. We partner with companies who share our vision of destigmatizing cannabis and breaking ground in this dynamic industry. Cannnbrand is also a consultancy which offers support in Operations, Supply Chain Management, and Investor Relations. Our team is comprised of professionals from traditional industries and the cannabis space therefore having an agile approach to projects.
JV Partners
Monkey Grass Farms is the first Tier III licensed producer processor in North Central Washington. Many of Monkey Grass Farms owners and employees started with their expertise in the industry through medical marijuana. Through the legalization of recreational marijuana, Monkey Grass Farms as a company has taken great steps to ensure that only high quality product reaches our clients. Monkey Grass Farms values old school methods with te application of new technology to grow the best possible product in the state.
Our goal was to make wine for everybody. No "chateau", no last names in cursive, no "100 year old tradition", no $80 price tag. We simply make wines to excite the rebellious spirit in us all. So get out there and kiss a stranger, get that late night tattoo and always disco naked.
Target Investors
The individual or group that has everything and wants to a part of the Cannabis movement through the ownership of a classy authentic Napa Valley grow
International winery Investors
Canadian LP’s that need a brand building team
Canadian LP’s seeking a footprint in BC
Capital Targets
Startup Capital Strategic Partners Asset-backed Lenders
Gateway Accelerator MonkeyGrass Farms Confidential Individual
Viridian Capital Advisors Rebel Coast Winery Equitable Bank
Northvest Capital QC Winery Group RealCoin REIT
DelMorgan and Co.
Funding Requested
Asset-backed Debt
2 million
Collateralized Debt
Startup 2 yr run-rate
2 million
Receivables churn rate 0-45
$500,000