Understanding �and appreciating �User Experience
Adrian Nussbaum for Powercoders 002 — Oct 30, 2017
About me
WEB�adriannussbaum.com��TWITTER
@nussbaumadrian
Senior User Experience Designer�at PwC’s Experience Center
Passionate about humans, technology and everything in between
Volunteer in relief projects in Jordan beside my full-time job and my family
You’ve got to start with the customer experience and work back toward the technology — not the other way around.
Steve Jobs
01
Introduction
What buzzwords do you know?
What terms or “buzzwords” did you hear around User Experience – and what do they mean in your eyes?
Ok, so … what is�“UX”
really?
UX – a definition
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.
User experience design encompasses traditional �human computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.
UX – another definition
User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.
What is NOT �User Experience Design?
Given the persistent level of confusion about the meaning of User Experience Design, defining it by what it is not can be useful. It is not a trendy new name for, or in any way synonymous with
UX is NOT synonymous with…
Web design
User-centered design
Graphic design
Human factors engineering
User interface (UI) design
Information architecture (IA)
Interaction design (IxD)
Usability testing
Customer satisfaction
Marketing
02
The magic
Any sufficiently �advanced technology �is indistinguishable �from magic.
Arthur C. Clarke
who
uses it?
what
is it used for?
how
do they use it?
when
do they use it?
03
Getting �the full picture
Understand
To create the best user experience possible, it is all about understanding.
understand
the world �topic, industry, surrounding, …
the people �customer, supplier, admin, …
the goal �product, solution, process
the technology�systems, devices, frameworks, …
Explore
Ideate
Prototype
Test
How to understand
Introducing �a new project
the Powercoders website
Explore
research
hypothesis
validate
conclude
How to explore
Hypothesis
A hypothesis is a statement, not a question.
The hypothesis is testable.
The hypothesis is measurable.
Test the most critical hypothesis first.
Validate
Survey
Interview
Field Study
Ideate
Actors
“… it is the actor who initiates a process or who receives the expected results of a use case.”
Personas
On the basis of observations on real people, some fictitious persons are created, who should stand for the majority of the actual users.
Actors
vs
Personas
Customer
Manager
Admin
Max Müller
Ahmed Karimi
Beatrice Huber
Jasmin Meier
Peter Herrmann
Magdalena Brügger
Beat Steffen
User Journey
[your definition goes here]
User Journey
A user Journey describes a series of steps, which represent a scenario, �in which a user will be using the software/product/service.
lunch break
Thank you.
Adrian Nussbaum�Experience Designer and Digital Consultant
@nussbaumadrian
ch.linkedin.com/in/adriannussbaum