DESIGN PRINCIPLES

Let’s build a logo.

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Crash Course in Graphic Design

THE COLOR WHEEL

Print

Digital

vs

RGB

Additive Red, Green and Blue light.

CMYK

Mixed Cyan, Magenta, Yellow and Key (black) pigments on paper.

(can achieve bight, electric colors)

(can achieve deep, rich colors)

Contrast

Although these two colors may appear legible to you, people with vision impairments may not be able to read or see your message.

This is not legible

ADA (Americans with Disabilities Act) compliance contrast requirement is 4.5:1

This is not legible

This IS legible

This IS legible

1.27:1

7.43:1

This is better:

Fonts

Font Family

Arial Narrow

Arial Narrow Italic

Arial Bold

Arial Bold Italic

Arial Regular

Arial Italic

Arial Bold

Arial Bold Italic

Arial Black

It helps to use a system font (so everyone has it) that has several styles within the font family.

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This is the font family Arial:

LET’S TALK ABOUT LOGOS

First, what do you notice about these famous logos?

1985

Dropped the wordmark in 1995

WORDMARK

SYMBOL

1975

Dropped Wordmark in 1993

WORDMARK + SYMBOL

1.

Legible &

Clear

• Good Contrast
• Clear Font Choice

• Less is More
• Clear Hierarchy

2.

Keep it Simple

• In Color or
• In Style or
• In Words

3.

Make it Memorable

LET’S BUILD A LOGO!

First, let’s pick a graphic…

#1

#2

#3