Dr. Green
Personal Brand Framework & Message House
May 2022
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Hello
Personal Brand Foundation
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Personal Brand Foundation
VALUE PROPOSITION |
An educator, entrepreneur, and advocate seeking to change how Black men in America are seen and valued by themselves, each other, and all people. Black men in America face structural and systemic oppression in institutions that view them as a problem rather than a people. Black men’s contributions and accomplishments have been undervalued and misrepresented by people in society. Consequently, the creation of an incomplete and harmful caricature of Black men’s identities has been weaponized and internalized for generations. Through understanding people’s thinking and motivations behind their behaviors and biases and challenging them to see differently, Dr. Green connects people with the tools and mentors they need to change fearlessly. |
CORE PURPOSE – YOUR WHY |
To change the way people see Black men in America through education, resistance, mentorship, and community-building in a world that weaponizes a harmful, undervalued identity of Black men in society. |
“That’s what is most important. That we see Black men, to see each other, and that they see themselves.”
—Dr. Green
Personal Brand Foundation
CORE PURPOSE – WHY
To change the way people see Black men in America through education, resistance, mentorship, and community-building in a world that weaponizes a harmful, undervalued identity of Black men in society.
VALUE PROPOSITION | |||
VALUE PROPOSITION An educator, entrepreneur, and advocate seeking to change how Black men in America are seen and valued by themselves, each other, and all people. Black men in America face structural and systemic oppression in institutions that view them as a problem rather than a people. Black men’s contributions and accomplishments have been undervalued and misrepresented by people in society. Consequently, the creation of an incomplete and harmful caricature of Black men’s identities has been weaponized and internalized for generations. Through understanding people’s thinking and motivations behind their behaviors and biases and challenging them to see differently, Dr. Green connects people with the tools and mentors they need to change fearlessly. | |||
PILLARS | |||
Education & Awareness | Resistance | Mentorship & Re-learning | Community Building |
UNIFYING CONCEPT
To see Black Men
To see Black Men as whole people in a society that only sees a caricature of them and their culture
PROMISE
To give people the power and the will to change fearlessly
POSITION
understand, un-learn and challenge your thinking
Message House
An educator, entrepreneur, and advocate seeking to change how Black men in America are seen and valued.
CORE MESSAGE
PROOF POINTS: WHY YOU?
MESSAGE PILLARS
Goal of pillar: To help people become aware of their own behaviors and bias and the narratives around Black men that inform their thoughts and actions.
To help people understand how institutions (like academia and the criminal justice system) fail to see Black men beyond a caricature, resulting in structuralized violence.
Education & Awareness
Goal of pillar: After understanding the biases and beliefs about Black men that exist in our society, to resist and challenge those narratives as incomplete and impermanent.
To not accept the structuralized violence against Black men as a burden to bear but a system to change.
Resistance + Taking a “Time Out”
Goal of pillar: To encourage people to see Black men in their day-to-day, their work, their schools, etc.
To see that changed minds take steps toward changing their communities; to revoke the current caricatures of who Black men are and allow Black men to be all that they are.
To create programs that carry out this vision or bring people together to do this work.
Community building
Goal of pillar: To challenge people to see, think, and feel differently about Black men and the institutions that have attempted to define them.
To teach new perspectives and ideas that challenge systemic violence against Black men.
To encourage Black men and boys that they are allowed to be the best and all versions of themselves.
Mentorship + Re-learning
Narratives & Bios
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Narrative 1 – “It’s time to see Black Men.” �(value proposition version)
In America, Black men are seen as a problem rather than a people, their words and bodies a threat, and their accomplishments and contributions negligible. As a result, an incomplete and harmful caricature of Black men’s identities has been weaponized and internalized for generations. Black men and boys are met with violence from the people and the institutions they encounter, from academia to law enforcement, while the structuralized oppression often goes unseen and unchecked.
As the socially constructed psychological and economic war rages unabated both in and around the lives of Black men, we must see these men and in turn help them to see each other in order for them to ultimately see themselves.
Dr. Maurice Green is an educator, entrepreneur, and advocate seeking to change how Black men in America are seen and valued by themselves, each other, and all people. This “seeing” is a deliberate anti-dehumanization process that operates in direct contrast to the intentional Black male caricature formation that has been promoted throughout society.
Through understanding people’s thinking and motivations behind their behaviors and biases, Dr. Green connects people with the tools and mentors they need to see Black Men and challenges them to change fearlessly.
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Narrative 2 – “The remedy is seeing.” �(metaphor version)
Black men in America face an invisible threat. A cancerous shadow that seeks to erase who Black men really are and paint them as a problem rather than a people.
This deliberate and harmful caricaturizing of Black men’s identities has been weaponized and internalized for generations. It’s a voice saying, “this man is dangerous”. It’s the sidebars of school history books minimizing the accomplishment of Black Men both nationally and globally. It echoes in the music marketed at Black Men and lives in a clutched purse, a sideways glance, and a talk between parents and their children about what to do when a police officer approaches them.
Every day, this invisible threat lives on, raging a psychological and economic war in and around the lives of Black men until the value of their lives is made invisible. To fight this threat and allow Black men to reclaim their lives, we must see these men as whole people in a society that only sees a caricature of them and their culture.
Dr. Maurice Green is an educator, entrepreneur, and advocate seeking to change how Black men in America are seen and valued by themselves, each other, and all people. Through understanding people’s thinking and motivations behind their behaviors and biases and challenging them to see differently, Dr. Green connects people with the tools and mentors they need to change fearlessly.
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Bio 1 – short version, out-facing
Dr. Maurice Green is an educator, entrepreneur, and advocate working to challenge others to see Black Men as whole people in a society that only sees a caricature of them and their culture.
Through education, resistance, mentorship, and community-building, Dr. Green connects people with the tools and mentors they need to change fearlessly.
In 2011, Dr. Green founded the Black Doctor Network, an organization that encompasses a vast network of Black and Latin talent, Ph.D. scholars, and practitioners. He also facilitates mentorship programs for Black men and boys, speaks at events, hosts the podcast “Dr. Green Speaks,” and offers coaching and consulting to socially-minded business executives.
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Bio 2 – web version, long
Education
Dr. Green obtained both a Bachelors and Masters of Arts degree in Sociology from Brooklyn College of the City University of New York. He also holds a Masters of Arts degree in Criminal Justice from John Jay College.
He then went on to obtain a Masters of Philosophy degree and doctorate in Criminal Justice from the Graduate Center of the City University of New York.
Work
In 2011, Dr. Green founded the Black Doctor Network, an organization that brings together a vast network of Black and Latin talent, Ph.D. scholars and practitioners.
He serves as a facilitator for mentorship programs for Black men and boys that teaches resistance against racism through the Black Achievement Praxis. He also speaks at events, hosts the podcast “Dr. Green Speaks,” and offers coaching and consulting to socially-minded business executives.
Connect with me to learn more about my work, ask questions, or request for speaking events.
<button> Contact me
Dr. Maurice Green is an educator, entrepreneur, and advocate seeking to change how Black men in America are seen and valued.
In society today, Black men in America face structural and systemic oppression in institutions that view them as a problem rather than a people, creating an incomplete and harmful caricature of Black men’s identities has been weaponized and internalized for generations.
Dr. Green seeks to challenge and change this reality for Black men through:
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Bio 3 – web version, short
Dr. Maurice Green is an educator, entrepreneur, and advocate working to challenge others to see Black Men as whole people in a society that only sees a caricature of them and their culture.
Through education, resistance, mentorship, and community-building, Dr. Green connects people with the tools and mentors they need to change fearlessly.
<button opt. 1> Contact me
<button opt. 2> Let’s connect
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Gun violence
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Gun violence
Core Purpose
To change the way people see Black men in America through education, resistance, mentorship, and community-building in a world that weaponizes a harmful, undervalued identity of Black men in society.
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Message House
To change the way people see Black men in a society that weaponizes a harmful, undervalued identity of them.
CORE MESSAGE
FOCUS: GUN VIOLENCE
MESSAGE PILLARS
Goal of pillar: To help people become aware of their own behaviors and bias and the narratives around Black men that inform their thoughts and actions.
To help people understand how institutions (like academia and the criminal justice system) fail to see Black men beyond a caricature, resulting in structuralized violence.
Education & Awareness
Goal of pillar: After understanding the biases and beliefs about Black men that exist in our society, to resist and challenge those narratives as incomplete and impermanent.
To not accept the structuralized violence against Black men as a burden to bear but a system to change.
Resistance + Taking a “Time Out”
Goal of pillar: To encourage people to see Black men in their day-to-day, their work, their schools, etc.
To see that changed minds take steps toward changing their communities; to revoke the current caricatures of who Black men are and allow Black men to be all that they are.
To create programs that carry out this vision or bring people together to do this work.
Community building
Goal of pillar: To challenge people to see, think, and feel differently about Black men and the institutions that have attempted to define them.
To teach new perspectives and ideas that challenge systemic violence against Black men.
To encourage Black men and boys that they are allowed to be the best and all versions of themselves.
Mentorship + Re-learning
<opt. 1> To see Black men as people in a society that [ disregards/attempts to devalue/ attempts to disempower ] them through systemic oppression, resulting in interpersonal and gun violence.
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The end.
Appendix
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