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Creative Commons CC BY 4.0 2022 Name1, Name 2, Name 3, and Name 4 Design for Government course at Aalto University
Design for Government 2022�Final Show
Tervetuloa�Välkommen�Welcome!
Intro slides (Núria)
Design for Government 2022�Final Show
Tervetuloa�Välkommen�Welcome!
Design for Government 2022�Final Show
The stream of this event will start�on Monday 23rd May, 08.55 h (EEST)
Design for Government�2022
24 Students, 6 Groups, 2 Projects��1. Sustainable nature recreation�2. Employment services reform
Agenda
09.00 Welcome
09.15 Future of sustainable nature recreation
10.30 Coffee Break
10.45 Employment services reform
12.05 Closing
12.15 Networking
Please use the chat for X and the presemo link to leave your comments, we will be recording
Nina Nissilä
Director
Kela
DfG 2022 - 02 May 8
10-ECTS practice-based �course with project briefs �commissioned by the �Finnish government.
�
2022 Teaching team: �Taneli Heinonen, Hella Hernberg, Núria Solsona,�and Azalya Latorre, guest lecturers and DfG Alumni
Image background
We apply human-centered �approaches to identify �stakeholder needs�
HUMAN-CENTERED PERSPECTIVE�3 Weeks
We apply human-centered �approaches to identify �stakeholder needs, �systems thinking to �analyse the wider �context of policies
�
HUMAN-CENTERED PERSPECTIVE�3 Weeks
Mid-Term Review
SYSTEMS PERSPECTIVE�3 Weeks
We apply human-centered �approaches to identify �stakeholder needs, �systems thinking to �analyse the wider �context of policies, �and behavioural insight �to identify and design �relevant solutions.
�
BEHAVIOURAL INSIGHTS�DESIGN INTERVENTIONS�3 Weeks
Final Show
HUMAN-CENTERED PERSPECTIVE�3 Weeks
Mid-Term Review
PROPOSALS�3 Weeks
SYSTEMS PERSPECTIVE�3 Weeks
09.15 - 10.30�Future of sustainable
nature recreation��Group presentations, Q&A (x3)�Stakeholder discussion
Future of sustainable nature recreation��
This project addresses visitor impact on biodiversity loss in the Finnish National parks.�It aims to promote sustainable use of protected and recreational areas, reduce visitor footprint, and support biodiversity targets by affecting behaviours, educating visitors and society.
�Group A Title�Group B Title�Group C Title�
Group 1A
Add your group’s slides (including a cover slide) after this section
VisitorLab
Group 1A
TEAM
Laras Zita
Creative Sustainability
Marleena Halonen
Creative Sustainability
Radhika Motani
Creative Sustainability
Ulrika Ura
International Design Business Management
Original challenge:
The future of sustainable nature recreation: How can conservation values be preserved as visitor numbers grow in state-owned protected and recreational areas, such as National Parks?
Original challenge:
The future of sustainable nature recreation: How can conservation values be preserved as visitor numbers grow in state-owned protected and recreational areas, such as National Parks?
The future of fostering biodiversity: How can we reduce the negative footprint and increase the positive impact of visitors by bridging the knowledge gap on biodiversity in national parks?
Let’s take a step back
Our main character:
Biodiversity
1 Biodiversity as our main stakeholder who doesn’t have a voice but can be listened
2 Visitors as our enablers - on a service journey that not only makes biodiversity happier but people as well
Our process ended up not looking like a perfect double diamond…
..but more like this
Desktop research
Understanding the system - system mapping
Rich picture
Interviews
Service blueprint
Affinity mapping (Insights)
Storytelling
Observation: Natural environment - the field trip
Interviews
DISCOVERY
DESIGN
DELIVERY
Problem area
?
?
?
WHY is the focus on visitor impact in national parks?
?
?
Unsustainable forestry
Biodiversity
Visitors / Citizens
Visitor numbers are increasing because of travel, pandemic and newfound appreciation of nature
Biodiversity loss is speeding up everywhere - also in national parks
Harmful actions do exist
“Ever more people means ever more travel. Human travel across the world has a very large emissions footprint but it has also allowed the spread of invasive species, both accidental and intentional.”
https://populationmatters.org/the-facts/biodiversity?gclid=Cj0KCQjwg_iTBhDrARIsAD3Ib5iSuLyWuNKGsGqE4yKAAdYdwnzulwFUFog1Qnh5KZg76p725OY_JYYaAmoLEALw_wcB
WHY is the focus on visitor impact in national parks?
WHY are visitors doing harmful actions?
?
Scientists
Biodiversity
Visitors / Citizens
X X
?
!?!
The communication is lacking in quantity and quality + the dialogue is missing
National parks focusing more on visitor experience than to how to improve biodiversity
Opportunities provided by MH to ‘do good’ are scarce and scattered
Visitor groups are more diverse in knowledge, goals and values
WHY is the focus on visitor impact in national parks?
WHY are people doing harmful actions?
WHY is there not enough opportunities for visitors to learn and take action?
Scientists
Biodiversity
Visitors / Citizens
Biodiversity is a complex problem
→ Collaborative multidisciplinary approach ✔
Reducing negative footprint and increasing positive impact of visitors by bridging the knowledge gap on biodiversity in national parks through collaborative citizen science projects.
VisitorLab
1
Identification
2
3
4
Expedition
Co-creation
Action
Overview of the program
Introducing our characters
1
Identification
2
Expedition
3
4
Co-creation
Action
Illustration of Scientists researching on biodiversity &
Publishing the problems on the platform
Identification
Expeditions
Co-creation
Action
Promotion
Biodiversity Problem at Nuuksio
Identifying & Sharing the Problem
Identification
Expeditions
Co-creation
Action
Promotion
Capturing the Citizen Scientists
Ooo.. This sounds fun!
I want to help save the woodpeckers!
Illustration Mona at home scrolling through
Metsahallitus’s app
Illustration Joel seeing the ad for the event in front of Metsahallitus’ entrance
Identification
Expeditions
Co-creation
Action
Promotion
Citizen Science + Tourism = Visitor 2.0.
Identification
Expeditions
Co-creation
Action
Promotion
I didn’t know that I was harming the biodiversity…
I’m glad I get to meet fellow bird lovers through this trip!
Citizen Science + Tourism = Visitor 2.0.
Identification
Expeditions
Co-creation
Action
Promotion
Citizen Science + Tourism = Visitor 2.0.
I had so many ideas during the walk! I can't wait for the co-creation session!
I’m glad I get to help !
Identification
Expeditions
Co-creation
Action
Promotion
Science + Social
Identification
Expeditions
Co-creation
Action
Promotion
The Ripple Effect
Let’s go again next week!
Benefits for each stakeholder
Visitor
Scientist
Metsahallitus
Biodiversity
Yay! I’m finally heard :)
Group 1A: Add project title here
Scan the QR and give feedback to this project
Group 1B
Add your group’s slides (including a cover slide) after this section
Group 1B: Add project title here
Scan the QR and give feedback to this project
Group 1C
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Illustration
e.g. yearly schedule
image
Why this question is crucial to Metsähallitus
Why it should be done NOW
Group 1C: Add project title here
Scan the QR and give feedback to this project
15 min. Stakeholder discussion�
Nylund Susanne, Metsähallitus� Miliza Malmelin, Ministry of the Environment��Moderator: Hella Hernberg
10.30 - 10.45 Break
10.45 - 12.05�Employment services reform
�Group presentations, Q&A (x3)�Stakeholder discussion
Employment services�reform��
This project aims to identify and solve the obstacles of the new employment model from the employee’s and jobseekers’ perspectives, with a focus on the Helsinki, Espoo, and Vantaa municipalities’ pilot offices and the job seekers whose mother tongue language is other than Finnish, Swedish, or Sami.
Group A Title�Group B Title�Group C Title�
Group 2A
Add your group’s slides (including a cover slide) after this section
Group 2A: Add project title here
Scan the QR and give feedback to this project
Group 2B
Add your group’s slides (including a cover slide) after this section
<Team 2B>
Final presentation | 2B | 23 May 2022
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The team.
Bhuvana
Chloe
Kaisa
Topi
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Agenda
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Project Brief.
Ensuring the success of the TE2024 reform,
by focusing on the needs of the public servants.
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Project Context
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Project Context
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Project Context
After TE2024
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Project Context
After TE2024
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Project Context
After TE2024
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The overall project landscape
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The story of a caseworker, Maisa.
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The story of a caseworker, Maisa.
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The story of a caseworker, Maisa.
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The story of a caseworker, Maisa.
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Maisa wants to provide the best possible customer service but feels overwhelmed and burnt out.
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"Career counselors' job is pressured with time: biggest challenge of the system. Lots of automation could be happening here. All this time is away from clients."
TE-employee Espoo pilot
Maisa wants to provide the best possible customer service but feels overwhelmed and burnt out.
"Our workers take care of 90% of the bureaucracy, it is because of the URA system, there is no integration possibility, no search options."
TE-employee Espoo pilot
"We are forced to follow detailed instructions.
Clients are cool. We lose our time, and not helping the clients, but it is required from us by law. Policy makers should look at the resources, how many minutes a career counselor has for a client is 20min, then you can't expect miracles."
-TE-employee Espoo pilot
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Caseworkers are stretched thin working on so many cases every single day.
Work is currently measure in quantity over quality.
The cause and effect?
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Caseworkers are stretched thin working on so many cases every single day.
Work is currently measure in quantity over quality.
<Employees burnt out and unable to contribute meaningfully.>
The cause and effect?
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Unfortunately, this impacts everybody.
Collaboration and rapport with other stakeholders in the system.
Being overworked, feeling undervalued and working under pressure.
Overall customer experience and success of the reform.
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Maisa(s) are the heart of a successful reform
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(Reframed) Project Brief.
Ensuring the success of the TE2024 reform,
by helping municipalities making them employees valued and introduce a culture of appreciation.
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Our proposal
Acts of appreciation A toolkit and process for municipalities for shifting towards a more appreciative culture of their caseworkers and ensure the success of the TE2024 reform.
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The Toolkit
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“Living Document”
Customizable
Freedom
Co-designed
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CARE
Performance
Recognition
Growth
Connection
Voice
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Who brings the toolkit to practice?
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Who brings the toolkit to practice?
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Electing appreciation leaders & training them.
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Electing appreciation leaders & training them.
Forming cross-coalition teams.
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Electing appreciation leaders & training them.
Forming cross-coalition teams.
Understanding local needs and co-creating acts of appreciation - together.
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Electing appreciation coordinators & training them.
Forming cross-coalition teams.
Understanding local needs and co-creating work culture and acts of appreciation - together.
Piloting the ideas in ‘home’ municipalities and evaluating results
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Electing co-design coordinators & training them.
Forming cross-coalition teams.
Understanding local needs and co-creating acts of appreciation - together.
Piloting the ideas in ‘home’ municipalities and evaluating results
Improving and iterating on them
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A Recap.
Problem/
research brief
Our proposal
How it solves the problem
Why this proposal is valuable.
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Overall impact and outcome.
Quantifying the impact <TBD>
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Quantifying the outcomes
This way supervisors, managers, leaders would ask what their subordinates need, to do their work and trust that they want and will do their work well and move the quantity metrics aside.
"We have gone through massive changes and have survived, still here, sometimes it is difficult." - TE-office employee Helsinki
“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”
― Maya Angelou
Value proposition.
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Thank you.
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Group 2B: Add project title here
Scan the QR and give feedback to this project
Group 2C
Add your group’s slides (including a cover slide) after this section
The future service for international jobseekers
Project brief 2.2
Final Presentation Group 2C
Design for Government 2022
Our specific brief
TE2024
TE KELA
Municipalities
Employees
International jobseekers
Unofficial support
Process / methodology timeline
What is the current situation?
Current situation - employment services
So, who are these international jobseekers?
Information needs
Newly arrived international jobseeker
Student turning into jobseeker
Finnish language skills
Familiarity with Finnish working culture
Social network
Recognised skills, education & experience
Familiarity with Finnish systems
Personas
Robyn
Newly arrived international jobseeker
From outside of Europe
Worked in healthcare
Transfer degrees and certificates
No experience with Finnish systems
No social network
No language skills
No knowledge on involved organizations
Personas
Alex
Newly arrived international jobseeker
Knows about Finnish systems
Basic Finnish language skills
Familiar with Finnish working culture
Social network
Recognised skills, education & experience
Uncertain about legal status
What are their experiences?
Insights
Problem framing/statement
The system of providing and structuring information doesn’t enable international jobseekers to be proactive. The problem becomes visible at different steps of the jobseeking journey.
1. Using the system and services
2. General job preparation and integration
3. Specific line of work job seeking
Specific pain points
Workpath Intervention intro image only
Placeholder for Service Mockup
What do you do if you get lost or
confused in a new place??
We use a map.
Not just a physical old map but….
Workpath
… is a curated one-stop-shop that assists jobseekers and provides personalised information, support and services along the jobseeking journey, from the very start to finding your new job.
… is a personalised roadmap that guides jobseekers on their journey towards employment by bringing information under one roof and curating it according to individual needs.
Workpath
… is a curated one-stop-shop that assists jobseekers and provides personalised information, support and services along the jobseeking journey, from the very start to finding your new job.
… is a personalised roadmap that guides jobseekers on their journey towards employment by bringing information under one roof and curating it according to individual needs.
Robyn has settled in Helsinki
Robyn visits the International House Helsinki
Workpath is the right place to find your way through the process
Workpath!
Robyn’s first interaction with Workpath
From general to personal and life-specific
Placeholder for Wireframe for second set of questions
Information specific to Robyn’s phase
Workpath personalizes Robyn’s tasks
Workpath supports cross-channel sharing
Placeholder for Wireframe showing the sharing options (QR Code)
Let’s look at Alex’ story
Workpath!
Workpath curates information for Alex
Workpath curates Alex’ journey for them
Workpath accompanies Alex as they progress
Workpath combines formal and informal sources
Let’s look at Alex’ story
Workpath!
Workpath combines formal and informal sources
Point of view of Employee - WIP :)
Alex is relieved to not have to hunt for information and relevant resources from multiple sources, skimming over pages and pages of irrelevant content. Workpath allows Alex to focus on actually developing themselves and working towards employment, rather than wasting time on searching for information and trying to understand the official processes.
Alex’s employment coach and Kela workers are similarly happy to not have to spend time on explaining process details, but spend what limited time they have on actually helping Alex get through this phase in life.
Proposal
Roadmap structure and content
Personalisation logic
Personalisation logic
Ownership and future possibilities
Value and benefits for jobseekers
Information under one roof + Personalised
Value and benefits for jobseekers
Information under one roof + Personalised
Overview, next steps
Organisational responsibilities
Enabling proactiveness
Looking for employment, not information
Benefits for TE/Kela/Municipality employees
Conclusion
Workpath - a personalised roadmap that guides jobseekers on their journey towards employment.
Group 2C: Add project title here
Scan the QR and give feedback to this project
15 min. Stakeholder discussion�
Janne Mattila, Kela�Eeva Kaunismaa, Ministry of Finance�Tanja Ståhlberg, Ministry of Employment and Economic Affairs��Moderator: Taneli Heinonen
Thank you + Open call?
DfG 2022 - 02 May 249