sohjoevent.fi�🡪 Susicorn Startup Competition

#SOHJO #Susicorn

Official Susicorn Startup Competition Pitch Deck Template

How to use this template:

• Download the Pitch Deck template in PowerPoint format.
• Complete the slides with your own startup pitch.
• Save the file using your name and your startup name.
• Export the completed Pitch Deck as a PDF.
• Upload the PDF to the Startup Competition Entry Form.

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How to Build a Great Pitch Deck

• Your pitch deck is your story - a clear, concise, and visual way to show investors why your startup matters and why now.
• Focus on clarity, not decoration. Every slide should answer one key question and move your story forward.
• Fill the Susicorn Pitch Deck in English.
• Read each core topic, and instruction carefully. Then remove the instruction text and replace it with your own pitch content.
• Aim to present each core topic of your pitch on one slide.

• Begin with the problem and conclude with your investment ask.
• Be honest, visual, and data-driven.
• Highlight your traction, team, and growth potential.
• Make it easy for investors to understand your solution, its value, and why it matters to them – why they should care.
• A great pitch deck doesn’t need to be perfect - it needs to be authentic and convincing.

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Keep in Mind

Your Guide to a Winning Pitch

Enter here your Startup Name

Please enter the name of your startup above.�Use the same name as in your Susicorn Startup Competition Entry Form.

�If you do not yet have an official name, a working name is acceptable.

Your Value Proposition

• State your value proposition so clearly that the reader understands what you do - even if they skip the rest of your pitch.

The Problem You Solve

• Provide a brief definition of the problem you are solving.
• How significant is it? Demonstrate this with relevant data.

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Your Solution

• Describe how your solution works. Make sure the description of the solution is clear and can be understood by anyone.
• Who is your target customer, and why is this solution relevant to them?�

Business Model – How You Make Money

• Explain your business model clearly.�After this slide, the reader understands how you make money - or how you plan to do so.

Competitive Landscape

• State why your solution is better than your competitors’ solutions.
• What is the expected future development of the market?

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Market Overview and Opportunity

• Investors often expect to see TAM, SAM, and/or SOM to understand the revenue potential of selling your product or service. Use these metrics to illustrate the size of the opportunity and support forecasting and tracking your startup’s growth.�

Go-to-Market Strategy

• Where do your customers come from?�Explain how your startup reaches customers and grows within its Serviceable Obtainable Market (SOM) through its growth model.�This helps investors understand how well you know your market and how you plan to grow and scale your business.

Traction and Validation

• This may include sales, sign-ups, users, letters of intent, or relevant social media engagement metrics, as long as they clearly demonstrates demand for your product or solution.

Metrics and Financials

• What are the key metrics you track, and what are your forecasts?
• Where does your current revenue or funding come from?�This information helps investors understand your cost structure and current stage of the business.

Your Team

• Who are the key team members behind your startup?
• Include your own information if you participate as an individual. You may also include key people supporting your startup, if applicable.
• If you participate as a team, the Team Leader must provide details for all key members, including themselves.
• For each key member, include:
• Name
• Current role in the team (e.g. sales, R&D)
• Explain why your team is essential to the success of the startup.

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Funding Goals and Use of Proceeds

• Explain how you plan to secure funding and how you plan to use it.

Cap Table and Terms of the Round

• On this slide, present a clear breakdown of ownership between the founders, the team, and investors in your cap table.
• Show how equity is allocated and how much is reserved for founders, future employees, and investors.�Investors want to see that you are committed and that the ownership structure supports future growth.

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Contact and guidance

If you have questions or need advice about submitting your entry to the Susicorn Startup Competition, please contact:

�Kari Pulkkinen�Susicorn Startup Competition - Submission Inquiries�Head of Business Joensuu Competition Jury and Evaluation�+358 50 406 8716�kari.pulkkinen@businessjoensuu.fi

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Thank you for completing your �Susicorn Pitch Deck!

Best of luck on your journey -

may the brightest Susicorn shine for you!

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sohjoevent.fi

🡪 Susicorn Startup Competition

#Susicorn #SOHJO