Humanities and

Social Sciences

1. English for Business

Communication

2. Communication Arts

(Digital Media)

Improvement plan

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• Sign MOU with a university in Wales
• Improve the Faculty website to reflect the identity
• Regularly update events done and to be done on the Faculty website
• Publicize students’ and faculties’ innovative and academic work via social media
• Work with marketing regarding the prospective benefits and future careers offered by the 2 programs

Improvement Plan

1. Encourage lecturers to produce academic work for ‘an academic rank’

- Fix Me Make Me Right

- The Influence of Multimedia Based Pedagogy to

Empower Creativity in Communication Arts and

Digital Media Students

- Text book on culture

- Not definite title

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2. Distribute both the faculty’s and students’ work extensively via social media

- The Faculty’s Facebook Fanpage

- CA Fanpage

- The College’s website

3. Retrieve opinions, needs and concerns directly from students for better skill development

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- Questionnaires

◊ 5 Learning outcomes

◊ 3 Learner outcomes

◊ 21^st-century skills

◊ Faculty’s curriculum and

teaching management

◊ Advisors

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4. Plan for continuous learning environment improvement

46 Projects Planned

Project Execution

Project Summary

Continuous Project Improvement

New Project Initiation

Component 1: Graduate Production

Solution

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• Meet with the assistant of Office of Research Development
• Set schedule for co researchers’ meeting

1.1 Curriculum Management

Self-evaluation score = 5

1.2.1 Instructor Management

1.2.2 Full-Time Faculty members with an Academic Rank

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1.2.3 Ratio of the number of full-time students to the number of full-time teachers

FTES = (2686 + 1202) ÷ 36

= 108 ÷ 11

• = 9.82

Self – evaluation 9.82/1 ˃ 25/1 = 5

Overall Self-Evaluation for 1.2

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1.3 Student Activities and Services

Strengths

• Students voice their needs and concerns
• Mechanism and activities for academic, life, and career consultancy
• Students with required skills and attributes: 21^st skills/learning outcomes/learner outcomes / English language proficiency
• All projects were done using PDCA cycles
• Employed all projects results as the basis for the operational plan for 2022

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Weaknesses

• Students’ English proficiency did not match the College’s benchmark scores

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Opportunities

• Students’ TOEIC scores get higher.

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​

Threats

• No threats were assumed.

Improvement Plan

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• Arrange the ‘TOEIC exhibition’
• Follow-up immensely TOEIC practice score
• Work more closely with advisors
• Added more TOEIC practices into MOODLE
• Issued protocol to guide advisors and students for TOEIC practices and exams

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Learning Outcomes

Learner Outcomes

21^st century skills

Self-Evaluation

Stake-holder Evaluation

Graduate Qualification Evaluation

English Competence (BE)

2020

2021

First year

Second year

Third year

Fourth year

English Competence (CA)

2020

2021

First year

Second year

Third year

Fourth year

TOEIC Score BE

2020

2021

First year

Second year

Third year

Fourth year

TOEIC Score CA

2020

2021

First year

Second year

Third year

Fourth year

Learning Outcomes: BE (4)

2020

2021

Moral and Ethics

Knowledge

Cognition

Interpersonal Skills

Numerical communication, technology skills

Learning Outcomes: CA (4)

2020

2021

Moral and Ethics

Knowledge

Cognition

Interpersonal Skills

Numerical communication, technology skills

Learner Outcomes BE (4)

2020

2021

Learner person

Co-creator

Active citizen

Learner Outcomes CA (4)

2020

2021

Learner person

Co-creator

Active citizen

Self – Evaluation

1.3 Student Activities and Services

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1.4 Student Development Plans and Outcomes

Strengths

• Graduates developed with ‘learning outcomes’/’Learner outcomes’/ ’21^st-century skills’/ and English language skills
• Students transferred knowledge into practices
• Students’ innovative work and academic work

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Weaknesses

• Students’ English language skills did not match the College benchmark scores
• Only 25% of fourth-year students received TOEIC scores of over 600

Opportunities

• Increase the number of students receiving TOEIC scores as set by the College
• Increase BE students’ innovative work
• Improve the scope and activities of Hu-So Showcase

Threats

• No issues are considered threats.

Improvement Plan

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• Arrange the ‘TOEIC exhibition’
• Follow-up immensely TOEIC practice score
• Work more closely with advisors
• Set outside-class-time schedules for students, especially fourth-year students to do TOEIC practices

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Evaluation

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Self - Evaluation

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Component 2: Research and Innovation

2.1 Research and Innovation Management (Creative work)

Strengths

​

• Mentor system/Research and Development Division mentor system
• Instructors met with the Assistant of the Research and Development Division
• 3 Research papers published in SCOPUS journals
• External-research fund
• Research endeavor recognition
• Research rights protection
• Integration of inner knowledge with theories to create new knowledge (KM)
• Integration of research knowledge with subjects
• Research network with outside institutes
• Research innovation and creative work produced a great impact

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Weaknesses

• No research proposal for the College’s research fund
• No research publication fund
• Some lecturers lacked research inspiration

Opportunities

• More research papers via co-researching
• Some instructors have academic work required for an academic

rank requesting

Threats

• No threats

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Improvement plan

• Set up a time-line to control the pace of research work
• Experienced researchers co-research with novice researchers
• Apply for the College’s fund

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Self – Assessment

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2.2 Research and Innovation (Creative work)Fund Management

Strengths

• 3 research papers published in SCOPUS journals
• External research fund

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Weaknesses

• Some instructors with no research paper
• Some instructors lack research endeavor

Opportunities

• More research papers by co-researching
• Receive the Colleges’ fund
• Some instructors produce work required for an academic rank

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Threats

• Possible not to receive an external research fund

Improvement plan

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• Set up regular research meetings to help instructors with no research ideas/topic
• Experienced researchers co-research with novice researchers
• Apply for the College’s fund

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Self – Evaluation

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2.3 Research and Innovation (Creative work) Output Management

Strengths

• The number of instructors publishing their research papers was higher than the benchmark (36.37˃20%)
• Research work citation (58 citations)

Opportunities

• More instructors produce and publish research papers.
• Greater number of research work citation

Threats

• External research funds might not be reached.

Improvement plan

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• Encourage the instructor to apply the College’s fund
• Search for the possible external research fund

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Evaluation

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�

Number of published research paper x 100 4 x 100 = 36.37 %

Number of full-time instructors 11

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Curriculum and Teaching Management Satisfaction (BE)

2020

2021

Curricular

Instructor

Learning Environment

Teaching and Learning Management

Evaluation

Students’ Attribution Development

Weakness 2021<2020

Curriculum and Teaching Management Satisfaction (CA)

2020

2021

Curricular

Instructor

Learning Environment

Teaching and Learning Management

Evaluation

Students’ Attribution Development

Component 3: Academic Service to Society

Strengths

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• Continuous specific academic service (Christasongkroh School)
• General academic service (Strong and Sustainable Community/Nakhon nayok Channel)
• Significant social outcomes (specific academic service): students’ satisfaction levels 4.79/4.78/4.76
• General academic service generated huge public outcomes: 102,000 views for Strong and Sustainable Community and 20,963 for Nakhon nayok Channel
• Integration of academic service results with 26 subjects

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• Cooperated with local communities to provide academic service (extended to Ban-na District)
• Adopted academic service results for improvement: created video clip about conducting classroom English activities for teachers following their request and will extend the use of the video to other out-of-reach schools
• Increase local people’s awareness and recognition of their local values, culture, and traditional way of life
• 2 short documentary films (Nakorn nayok Channel) were asked for by the two sites (Montreux café and BAC) to be publicized on their own

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Weaknesses

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• No cooperation between the 2 programs in providing academic services

Opportunities

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• Increase the quality of academic services by cooperation between the 2 programs
• More communities will become a part of academic services

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Threats

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• No threats have been obvious so far.

Self – Evaluation

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Component 4: Arts and Culture and Thainess

Strengths

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• Continued arts and culture preservation plan contained 3 projects
• Virtual museum visits due to COVID 19 restrictions
• Booklet on ‘workplace trends and corporate culture changes’ instead of actual International Day
• BE and CA student representatives participated in ‘Cultural and Traditional Heritage Preservation”
• Integration of arts and culture with 16 subjects (7 CA and 9 BE)
• Monitor the implementation of the plan by having students submit the report on museum visits
• 80% of students participated in the arts and culture preservation plan
• Continue ‘virtual museum visit’ in the academic year 2022

Weaknesses

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• Not all students could participate in the actual “Wai Khru”/

“Thai Puan Songkran Festival”/ “Loy Kratong”

• The Internet problem caused a delay in monitoring and evaluating participation

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Opportunities

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• Students made their own decision as to which museum

they wanted to visit

• Students transferred what they saw from the virtual visit

into words

Threats

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• No threats have been assumed

Improvement Plant

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• As on-site teaching and learning has been resumed, an actual museum visit to “Museum Siam” is put into the plan.
• The virtual museum visit will be continued as it opens a chance for students to learn whatever arts and culture they prefer.

Self – Evaluation

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Component 5: Administration and Management

Quality Standard 5.1: Organization Management

Strengths

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• Policy Review Committee analyzed all project results using the SWOT analysis model
• Set improvement plan to solve weaknesses/threats and to improve the operation of each quality standard
• The Faculty still made benefits per students head (Bht.950.36 smaller than that of last year, though)
• From SWOT analysis, the Faculty get the bigger budget for 2022 (559,575 ˃336,050)
• Every faculty member was assigned to be fully and partly responsible for all projects

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• The implementation of the plan achieved better student results than last years’
• The implementation of the plan achieved good operational system results through the use of technology

MIS (TQF 3,4,5,6/ store and retrieve students’ data etc.)

Google classroom (on-line teaching)

Kahoot and Secrative application (for quizzes)

• The implementation of the plan achieved good personnel results: 8 projects aimed directly to improve personnel
• The Faculty operated all work on the basis of 8 good governance principles and “Sufficiency Economy Principles” evaluated by all faculty members (Good Governance Assessment)
• Reduce the level of severity of risk management

Weaknesses

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• The number of students in both programs did not reach the target (50 for BE)

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Opportunities

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• The number of new students applying to both programs will increase.

Threats

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• Other private universities nearby use aggressive measures to persuade our current students to study in such universities.

Improvement Plan

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• Sign MOU with a university in Wales
• Publicize the Faculty and both program via social media and the Faculty’s website
• Publicize students’ academic and innovative work via social media and website

Risk issues

* Students drop out between semester

* Students’ TOEIC scores below the benchmark score

Benchmark

First year 400

Second year 500

Third year 550

Fourth year 600

1^st Risk: TOEIC Average Score

2019 2020 2021

BE 1 371.52 460.33 661.00

BE 2 308.52 395.95 555.92

BE 3 325.12 413.60 535.14

BE 4 342.00 497.73 459.40

CA 1 314.61 257.63 577.00

CA 2 301.48 327.22 455.63

CA 3 270.36 306.69 454.66

CA 4 345.00 277.86 353.13

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2^nd Risk: Students’ resignation

2019 2020 2021

Percentage 32.95 32.18 3.76

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Self - Evaluation

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Quality Standard 5.2: Educational Quality Management

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Strengths

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• The quality assurance committee monitored the quality of both programs which resulted in higher evaluation scores than last year
• The program management committee assured the completion of TQF 3/4, 5/7, and 7 within the time frame.
• The use of technology to support the operation of both programs (email, line, Facebook, MIS, MOODLE)
• Improve learning environment (Language and Arts Edifice)
• Increase teaching and learning activities (provide more digital media equipment)

• Report the results of the verification of teaching and learning
• adopted the results of the 2021 quality assessment and recommendations from the quality assessors to improve the Action and operational plans of 2022
• Both programs made improvements based on the assessors’ comments of 2020 which resulted in higher evaluation scores in 2021

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BE CA

2020 4.35 4.35

2021 4.40 4.49

Weaknesses

​

• No issues were considered weaknesses.

Opportunities

• Certain areas in both programs can be improved to a higher level such as recruiting more students, instructors produce work for an academic rank
• Students realize culture, tradition, and Thainess to a higher level

Threats

​

• No issues were considered threats

Improvement Plan

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• Create more activities to encourage to realize culture, tradition, and Thainess
• Work more closely with the marketing department to recruit more students
• Encourage the faculty members to create more academic work for an academic rank application

การนำมาตรฐานอุดมศึกษาสู่การปฎิบัติ: BE

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2020

2021

1. ด้านผลลัพธ์ผู้เรียน
2. ด้านวิจัยและนวัตกรรม
3. ด้านบริการวิชาการ
4. ด้านศิลปวัฒนธรรมความเป็นไทย
5. ด้านบริหารจัดการ

การนำมาตรฐานอุดมศึกษาสู่การปฎิบัติ: CA

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2020

2021

1. ด้านผลลัพธ์ผู้เรียน
2. ด้านวิจัยและนวัตกรรม
3. ด้านบริการวิชาการ
4. ด้านศิลปวัฒนธรรมความเป็นไทย
5. ด้านบริหารจัดการ

Best Practice

1. Virtual museum visit
2. Moral and ethics development: students do volunteer work around their neighborhood
3. Use online streaming for the study visit
4. Sign MOU with a university in Wales
5. Students transferred theories into practice resulting in a huge number of students’ work
6. Improve learning environment
7. Use technology to support teaching and learning activities