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How to Operate Your Kombucha Business Outside of Your Taproom: Farmers Markets and Specialty Events"

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By Denisse Padilla & Mustafa Karabiyik

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Who are we

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How are you able to get directly to the consumer?

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Special Events:

  • Weddings
  • Reunions
  • Birthdays
  • Fairs, Festivals

Tip

  • School fundraisers
  • School events
  • Church events
  • Church fundraiser
  • Sport events
  • Sponsorships

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  • Be organized
  • Branding
  • Product Knowledge

Tip

Organization is key for any Special Event or Farmers Market to be successful.

Prep for Special Events

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  • Organization �checklists, bins, flavors
  • Branding �always let your presence be known. .
  • Knowledge knowing everything from location of event to product knowledge and event knowledge.

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Farmers Markets

  • Building a community
  • Directly to the consumer
  • Local
  • Organic

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Starting at a Farmers Market

  • Insurance
  • Certifications
  • Applications
  • Permits
  • Signage
  • Operations

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Insurance

Tip

Events, farmers markets and your tap room will most likely need a different policy.

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Certifications & Applications

  • Business license
  • PFR
  • Organic
  • Farmers market application
  • Health Permit in City of Establishment
  • Health permit for the County you will be operating in.

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Branding & Signage

  • Company name
  • City of establishment
  • Certifications

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Tip

Make sure to keep it simple and to the point. People are generally attracted to clean and to the point signage.

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Operations

  • Schedule
  • Set up
  • Bins
  • Flavors
  • POS

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Tip

Make sure to establish the importance of being fully set up at each farmers market or event on time.

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  • Set up �take pictures and share them to show everyone how the setup should look.
  • Bins�Make bins for all essential items.

Setting up for success

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Flavors

Seasonal

Top sellers

Consistency

Tip. Less is more. When you narrow down options this helps the consumer In making a quicker decision.

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:

  • POS�setting up a pos system that can give your reports is ideal.
  • Cash box �proper change and stall fees
  • Reports and closing Cash Boxes �essential to seeing how everything is working.

POS

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Growth

October 2018

August 2019

March 2020

May 2024

Old Oakland Farmers Market

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Temescal & Walnut Creek Farmers Markets

Pandemic

7 markets throughout the Bay Area year round

2018

2024

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Q&A

Let’s connect

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Denisse Padilla

Dpadilla@boochman.com

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Mustafa Karabiyik

Mkarabiyik@boochman.com

Good luck!

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For more information visit:�kombuchabrewers.org