ADVERTISING PROJECT

BY HARSHAL 02

RITESH 14

KARAN 44

VIDIT 58

PARTH 11

PRODUCT

About the product

Buzz is music app targeted towards the 18–22 age group living in upper/lower- middle class category.

The name buzz is associated with honey bee’s humming sound and also refers to an atmosphere of excitement and activity which is the reason behind the tagline of this app which is “Feel the Vibe, Feel the Music.”

WHAT DOES IT OFFER?

The new buzz app allows users to listen to new and exciting music, radio and podcasts for free. With over millions of international and regional songs users can find any type of music they like.

Our FREE version offers users Unlimited music, curated playlists and radio stations for every mood, personalized recommendations and podcasts. Listen free with ads, or get Buzz premium.

With buzz premium users get:�• Offline Downloads

• Completely ad-free, with no interruptions or limits.

• Access to premium podcast and audiobooks of multiple genres

OUR LOGO

OUR LOGO is made of Music note which represents its assosciation with music whereas the honey bee color and design refers to bee’s humming sound and its name “Buzz”

ADVERTISING CAMPAIGN- TVC

RADIO AD

Social media

We advertised by creating a social media page to connect with people and create awareness about the product.

Here are the following ads posted on social media:-

Social media ads

Social media ads

MEMES

MEMES

MEMES FOR BUZZ PREMIUM

Outdoor ad

NEWSPAPER AD