DATA
COLLECTION
Introduction
Factors to be Considered Before�Collection of Data
Sources of Data
External sources
Primary data
Secondary data
Internal sources
Internal sources of Data
External sources of data
Internal & External Sources of Data
Primary Data
Methods of collecting primary data
Direct Personal Investigation (i.e. interview method)
Indirect oral investigation (i.e. through enumerators)
Investigation through local reporters questionnaire
Investigation through mailed questionnaire
Investigation through observation
Merits
Targeted issued are addressed
Data interpretation is better
High accuracy of data
Address as specific research issues
Greater control
Demerits
Evaluated cost
Time consuming
More number of resources are required
Inaccurate feedback
Required lot of skill with labour.
Primary Data
than the problem at hand.
Secondary Data
Published
Sources
International
Government
Municipal corporation
Institutional/ commercial
Unpublished
sources
Method of collection secondary data
Merits
Quick and cheap source of data
Wider geographical area
Longer orientation period
Leading to find primary data
Demerits
No fulfill our specific research needs
Poor accuracy
Data are not up to date
Poor accessibility in some cases
Secondary Data
Primary data
Secondary data
Difference b/w primary and secondary data