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Module 3

Industry Analysis – Building Sector-Level Conviction

Free Video

10–15 minutes

Presented by

SEBI Registered Research Analyst

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Why Industry Analysis Matters ?

Before selecting a stock, ask:

Is the sector growing or shrinking?

01

Is demand structural or cyclical?

02

Are margins sustainable?

03

Key Message:

Even a good company struggles in a weak industry.

Sector selection often determines investment success.

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Industry Life Cycle

Examples:

  • EV industry → Growth phase

  • Traditional telecom → Mature phase

RA Insight: Margins, competition, and valuations vary by life cycle stage.

Every industry passes through phases:

Introduction

Growth

Maturity

Decline

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Porter’s Five Forces Framework

A structured way to evaluate industry competitiveness:

Threat of new entrants

01

Bargaining power of suppliers

02

Bargaining power of buyers

03

Key Message:

Higher competition → Lower pricing power → Lower margins

Threat of substitutes

04

Competitive rivalry

05

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Demand–Supply & Pricing Power

A structured way to evaluate industry competitiveness:

Demand growth trends

Capacity expansion

Cost structures

Raw material dependency

Example:

  • Metal companies are highly dependent on global commodity prices.

Pricing power defines profitability stability.

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Cyclical vs Defensive Sectors

Cyclical Sectors

Performance depends on economic cycles.

  • Metals
  • Capital goods
  • Real estate

Defensive Sectors

More stable earnings during downturns.

  • FMCG
  • Pharma
  • Utilities

RA Insight:

Sector allocation depends on macro outlook.

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Government

Boost industries (PLI schemes, tax benefits)

Regulatory risk is a major factor in sectors like:

  1. Banking

  • Pharma

  • Telecom

Restrict industries (compliance costs, bans)

Change profitability structures

Policies can:

Policy awareness is critical for analysts.

Regulatory Impact on Industries

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Key Takeaways & What’s Next

After this module, you should be able to:

Identify industry growth phase

Next Module:

Company Analysis – Business & Governance

Assess competitive intensity

Distinguish cyclical vs defensive sectors

Understand regulatory impact

Right sector → Then right company

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03

02

04

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Thank You