SIDEWAYS MEDIA
CASE STUDIES CREATORS
© SIDEWAYS INC · sideways-media.com
Zayde Wolf
Media Relations · Content & Branding · Digital Strategy
Working with independent artist Zayde Wolf to develop a sustainable business — building audience, securing media, and forging brand partnerships that turned a self-made artist into a global streaming phenomenon.
300M
streams across all platforms
1.2M
monthly Spotify listeners
82M
YouTube video views
25+
country’s with charting positions
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Peter Asher Everywhere Man
Social Media Strategy · Paid Media · Content
Peter Asher: Everywhere Man arrived with no social presence and no digital footprint. Our task was to build the film's audience from the ground up — creating the community, content strategy, and platform infrastructure needed to turn a documentary about a music legend into a genuine cultural moment."
The campaign drove the film to a top 3 documentary release across 130+ U.S. theatres — backed by 9.5M Facebook views, 3M YouTube views above channel baseline, and 1.4M accounts reached across Instagram and Facebook in a single campaign window. Campaign is on going into global markets.
CAMPAIGN HIGHLIGHTS
Thomas Dambo
Media Relations · Campaign Strategy · Content
Our mission was to establish Thomas Dambo as a globally recognized artist bringing his monumental recycled-material troll sculptures and the conservation message behind them to audiences far beyond the art world.
The "Way of the Bird King" U.S. tour, 10 giant trolls installed across the country, became the vehicle for that global moment, earning Dambo household-name recognition across mainstream media, culture, and environmental press.
1.2B
combined audience reached
8.04M
estimated views
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