Creating content featuring your gifted product?
DO:
👍 Ensure the correct pronunciation of the product: Delícia Drench Body Butter: Pronounced *De LEE see ah Drench*(example HERE)
👍 Be sure to include the correct accent mark above the first ‘i’ in delícia
👍 Showcase the product in the content and use bright, natural sunlight!
👍 Show us how you use Sol de Janeiro head to toe, show us your body routine featuring all 2 products.
👍 Pronounce it as: “Sol - de - ja - nare - row”
👍 Share how the product makes you feel in an authentic way! i.e. use personal anecdotes, how good you smell, if you get compliments, etc.
👍 Include #GiftedbySDJ, #CTxDelíciaDrench, @soldejaneiro
👍 Ensure products are pronounced correctly (see above for phonetic pronunciation!)
👍 Product label should be clearly visible and facing the camera
👍 Products should be in-focus and not backwards/mirrored
👍 Ensure no other brands are visible in the background
DON’T:
🙅♀️ Include third-party materials you don’t have the rights to.
🙅♀️ Use photoshop or heavy filters
🙅♀️ Please avoid using gendered language when referencing products. For example, instead of saying, "You're going to love HER, she's iconic," always reference the exact product name instead.
🙅♀️ Include any verbal or visual references to alcohol, tobacco, or drug references
Thanks for participating in the Sol de Janeiro Gifting Campaign!
We are so excited for you to sample the *NEW* Delícia Drench Shower Oil and Delícia Drench Body Butter from Sol de Janeiro! You will receive 2x full-size products: 1 x Delícia Drench Shower Oil and 1x Delícia Drench Body Butter to trial! We encourage you to post authentic content on Instagram or TikTok showing how you're prepping for Spring Recruitment! Whether it's part of your shower routine or your daily self-care, highlight how Sol de Janeiro products work together to combat dry winter skin with their iconic, irresistible scent.
NOTE: Do not include third-party materials you don’t have the rights to within your content including your sorority’s marks or letters.
Caption Disclosure Requirements
On-Screen Disclosure Requirements
Verbal Disclosure Requirements
Mandatory FTC Guidelines
When posting content, you must include a sponsorship disclosure in all your posts as required by FTC regulations. Failure to comply may result in campaign dismissal and subject you to potential FTC issues.
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Want a chance to win a $500 Sephora Gift Card?
How to enter: All you have to do is post user-generated content around your Spring Recruitment experience ie. “What’s in My Recruitment Bag," "Get Ready with Me for Bid Day,” "Self-Care Night Before Bid Day," etc. on Instagram or TikTok (no Instagram stories OR unboxing content will be counted) To be eligible content you MUST:
Deadline to enter: Friday, 2/9
Please view Terms and Conditions HERE
Share the love using #GiftedbySDJ and #CTxDelíciaDrench, @soldejaneiro
💜 NEW Delícia Drench Shower Oil
NEED CONTENT INSPO?
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Love your products? Ready to showcase your content creation skills to Sol de Janeiro and enter for a chance to win a $500 Sephora Gift Card? We got you, bestie!
We invite you to take advantage of this opportunity to elevate your content creation skills and portfolio. Feel free to use the inspiration and details below to guide you. We can’t wait to see what you create!
STEP 1:
STEP 2:
Show off how you're prepping for Spring Recruitment by highlighting how Delícia Drench products work together to combat dry winter skin with their iconic, irresistible scent.
Examples: “What’s in My Recruitment Bag," "Get Ready with Me for Bid Day,” "Self-Care Night Before Bid Day," etc.
NOTE: Do not include third-party materials you don’t have the rights to within your content.
Example: Artwork you haven’t created, your school’s logo, logos on your clothing or accessories, etc.
@xfunmi
@lex.smithh
@lynnkate
@tatlafata
Questions?
Reach out to your campaign manager!
McKenna Blattel
Senior Associate, Campus & Influencer Marketing