1 of 13

Presentation 1: BC Clark Research

By Monica Hamrin

2 of 13

Problem Identification

  • “contemporary”
  • classic
  • Commercial
  • 30 second movie
  • Sound
  • All title words
  • After Effects or Premiere�

3 of 13

BC Clark's History

  • 1869-- Benton Clyde Clark
  • 1892-- Purcell, Indian Territory
  • “B.C. Clark, the Big Watch Jeweler.”
  • 1913-- Added phonographs, player pianos and more
  • 1963-- Died, BC Jr. took over
  • 2015-- BC Jr, Died 101
  • 3rd and 4th gen are running it

4 of 13

History of the Jingle

  • 1956-- "Anniversary Sale" jingle
  • 1961-- Tried to change
  • 1977-- 60 secs to 30 secs
  • 2001-- Megan Mullally
  • 2016-- Blake Shelton
  • 2017-- Darci Lynne & Petunia
  • Videos dating back to 1980’s
  • Around the world�

5 of 13

Break down of Old 2D Animation

  • Stanta
  • House with trees
  • Snow
  • Slay
  • Sign
  • Presents turn into logo
  • Blue and White
  • Fun/ Whimsical/ Cute/ Heartwarming

6 of 13

Old Mood Board

7 of 13

New Mood Board

8 of 13

Design Aspects

  • Sleek, White and gold, black and grey and blue
  • With touches of history
  • Typeface: Pacifico
    • BC Clark

9 of 13

Services

  • Diamond jewelry and loose diamonds
  • Diamond engagement rings and wedding bands
  • Jewelry from the hottest designers from around the world
  • Luxury watches and timepieces
  • Fine china, silver, porcelain and crystal
  • Giftware and home décor
  • Bridal registry
  • Gift wrapping
  • Complete jewelry manufacturing and repair facilities

10 of 13

What makes an effective commercial?

  • Story
  • Connection
  • Humanity
  • Humor
  • Clean and sleek

11 of 13

Next Steps

  • Create!

12 of 13

Motion Graphic References

​

​

13 of 13

Commercial References

��