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Contents

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It gives me feeling of pride to see the encouraging and amazing year of 2025 – great results, player performances, new initiatives and strong steps to strengthen our Asian tennis ecosystem. Year 2025 begun bright, and brought with it amazing new avenues and opportunities of growth for the Asian Tennis Family and ecosystem.

The Core Vision of ATF, pivoting around strength of our regions and members and help create development pathways for the continent, has been the strong focal point of our working throughout the year. The ATF Brand and logo embodies this dynamism and meteoric rise of all of us together and we at the ATF, feel blessed to help deliver this dream for all of you!!

We defined key focal points for 2025 and begun with directed approach towards continuation of strengthening the development steps initiated in 2024. ATF, with the bold steps taken in 2024 moved forward to capitalize on our assets and achievements.

ATF President`s Statement

Welcome Speech

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ATF Junior Tour – U14 & U16 – to strengthen the circuit and structure, new grades of events have been added to the Tour. With the Live scoring & Live streaming of the Tour, there has been an active increase in participation and new impetus is put on making the circuit far reaching and beneficial for our junior players.

It is also encouraging that Tennis Australia, Oceania and Tennis Europe – actively work with us on creating opportunities for the Tour.

 

ATF Young Tennis Stars Program – New Program has been launched in the Junior Player Development Pathway, to help foster young players from ages of 3-5, to imbibe tennis and encourage their growth through the dedicated program. The Program has been launched in Pilot stage in Uzbekistan, Philippines and Nepal in 2025, to focus on increasing the bench strength of players and importantly to help develop the skill set of coaches, who are focused on junior development pathway and help support the growth of tennis in the nations and beyond.

In order to make a world-class product ATF entered in partnership with top market experts «Comooon» & «Evolve 9» for top-notch delivery of the program and efficient transfer of expertise to the nations.

ATF President`s Statement

New Key Programs and Initiatives

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ATF’s Initiative to Asian National Standings – new initiative has being launched by the ATF to help create a recognition of the immense hard work being put in by the National Federations, creating players and teams competing in various levels – by launching an Asian Standings for the Federations. This is launched to help the National Federations have another platform of recognition, which can help benefit them with the Governments as well as Olympic Bodies and receive valuable credit for the immense hard work.

 

ATF’s Recognition Program for Tennis Clubs & Centres in Asia – In order to help spread our reach and recognize the large network of established Tennis Clubs and Centres in Asia, ATF has launched the ATF’s Recognition of Tennis Clubs & Centres. This is to create a big connect amongst our Asian community and creation of a ready database of good, certified Centres in various nations, promoting the use as well as maintaining good standards.

 

The program has received energetic response and the network of our tennis community is looking to become wider and stronger over time.

 

 

ATF President`s Statement

New Key Programs and Initiatives

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Pioneer edition Launch of “Asian Coaches Workshop” – another New step in Education Pathways by ATF. We are pleased to have launched the first edition of our Asian Coaches Workshop in partnership with Philippine Lawn Tennis Association to help bring together the great developing minds in same dynamic space with the global experts to learn, interact and work together for the growth of the Asian coaching community.

 

This has been a dedicated step by us in the growth ladder of the important Education levels for our Key contributors of our Tennis Ecosystem – Coaching Fraternity. The forum developed into an amazing platform for our fraternity to engage, exchange and evolve with the new evolving dynamics of our sport.

 

ATF helped bring together experienced and skilled speakers, in collaboration with our International Partners to create a memorable and enriching experience for our Mentors shaping the tennis of our region.

 

ATF President`s Statement

New Key Programs and Initiatives

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With the spirit of engagement and growing our bonds, I am also pleased to share that our key pillar of international collaborations has strengthened more in this year too.

 

In continuation of our ongoing collaboration with Tennis Australia and French Tennis Federation, we worked together towards strengthening of the junior player development pathway for our Asian budding champions through the special programs of “Junior Elite Trophy event” and the “Roland Garros Junior Series Program”.

 

It has been heartening to see good cooperative synergistic relationships developing between regional federations and it is great to have more development initiatives grow in this manner. Taking forward our collaboration approach, we have been engaging strongly with other federations too, to help strengthen and share the best resources amongst the regions of the world. ATF is proud to have collaboration MOUs with Regional Bodies of OTF, CAT, COSAT & Tennis Europe. 

 

ATF President`s Statement

ATF`s Collaborations

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In keeping with our strong working approach, We also extended invitations to teams from many other regions to participate in our ATF Intercontinental 12&U Team Competition, supported by KTF for 2025 edition. This event has been our natural progression ladder, leading up from our strong Asian 12&U Team Competition and has now grown bigger and stronger with broader representation of world players with Asian teams competing with teams from Australia, New Zealand, Pacific Oceania, South America & Africa. COSAT also extended invitation to an Asian team to participate in COPA COSAT event in November and I am thrilled that our Asian flag flew high with team of Chinese Taipei taking the title in Boys event in Lima, Peru.

 

ATF President`s Statement

ATF 12&U Team Competition

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I would like to also place on record our great strong collaborative working with all the department of the ITF. I would like to personally thank the ITF President for his support. ATF is committed and is working cooperatively with them to help deliver the development pillars of ITF in the region of Asia.

 

Another good establishment during the year has been the signing of MOU between ATF and the Edge Management – for expanded working with them for development initiatives for ATF and all Asian nations, ranging further beyond the wild cards offered to the federation for the Junior Orange Bowl. There is a lot of statistical and tactical support being shared by them for Asia and for having a training base for an Asian team in Europe.

 

ATF President`s Statement

ATF`s Partners

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I am also pleased to share that In keeping with the financial conscientiousness and helping strengthen the corpus of funds for development purpose, we have worked with focussed approach of our Budgets and thrust has been generated towards generation of sponsorship income as well as opportunities of sustainability & financial development of the Institution. Institution is working Professionally and steps are being continuously initiated to make it more stronger and well placed for the benefit of our region.

 

Importantly I would like to once again place on record the appreciation for the continued Development Fund Donation from Mr. Bulat Utemuratov for One Million Dollars for the year 2025. We value the contribution and look forward to continuing to deliver ahead. We also thank him and the KTF for hosting our Asian Tennis Family and AGM in the beautiful city of Almaty during the Almaty Open 2025. The gathering was like a beautiful family get together for all of us to be together and share our experiences and valuable uptakes from the year. Celebration together of our great players and the rise of our Continent as a whole.

 

ATF President`s Statement

ATF`s Financial Side

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Friends, we are energised and lots and lots more to bring to you. I remain committed to serve you and keep working together for our Vision 2027.

 

I continue to look forward to a great, active interactive working for the strong region and members of our region. The various sub-committees helped us immensely and the new ones from 2026 will continue to meet during the year and updates and recommendations will help us bring more dynamics in our system.

 

I would again like to assure you all the complete support on behalf of myself, fellow colleagues on the Board of ATF, as well as the whole team of ATF Executives who are committed to deliver the vision 2027.

Assuring you of our full co-operation and support from the ATF Team always.

Thank you all for helping us achieve a “SHINING ASIAN YEAR 2025!!”

 

ATF President`s Statement

Working Together Towards Vision 2027

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Complete Branding

and Identity Revamp

Creation of New Development Pathways

Roland Garros Junior Series Launch

Attracting Sponsorship Support

International Collaborations

Strengthened ATF Tour Calendar

Strengthening the Professional Team

Digital

Transformation

Performance and Development Grants

ATF President`s Statement

President`s Key Achievements of ATF

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ATF Governing Body

Vice Presidents

IRODA TULYAGANOVA

Vice President Development (UZBEKISTAN)

JIANBIN WAN

Vice President East Asia (CHINA)

TEP RITHIVIT

Vice President Southeast Asia

(CAMBODIA)

SALIM SAIFULLAH KHAN

Vice President South Asia (PAKISTAN)

TAREQ ZAINAL

Vice President - West Asia (QATAR)

EZIZ DOVLETOV

Vice President Central Asia (TURKMENISTAN)

NASER AL MARZOOQI

Treasurer

(UAE)

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ATF Governing Body

Board Members

ARIJ ALMUTABAGANI

Board of Director

(SAUDI ARABIA)

CHEON JIN CHOI

Board of Director

(KOREA)

ANIL JAIN

Board of Director

(INDIA)

MIRZAN MAHATHIR

Board of Director

(MALAYSIA)

NG MUI SOON GILBERT

Board of Director

(SINGAPORE)

SOHAIB ISMAIL

Board of Director

(JORDAN)

PHILIP MOK

Board of Director

(HONG KONG, CHINA)

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ATF Structure

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With vision 2027 and principles of transparency, communication and active coordination, ATF actively engaged and worked with Various Sub Committees during the year.

The duties of each Committee and Commissions are derived from the ATF Constitution, and they fulfil their duties in a manner that is consistent with the ATF values of good governance, inclusiveness, innovation, ambition, collaboration, integrity, and trust. The roles and responsibilities have been circulated and detailed on ATF Website. All the Committees and Commissions are administered and assisted by the professional team of the ATF.

ATF

Development

Advisors

Group

ATF

Finance Committee

ATF Legal, Constitution & Ethics Committee

ATF Juniors & Coaches Development Committee

ATF

Marketing & Sponsorship Committee

ATF Tournaments & Officiating Committee

ATF Seniors, Wheelchair and Beach Tennis Committee

ATF

Advantage

All

Committee

Chair:

Bulat Utemuratov

Chair:

Naser Al Marzooqi

Chair:

Salim

Saifullah

Chair:

Tep

Rithivit

Chair:

Sohaib

Ismail

Chair:

Gilbert

NG

Chair:

Philip

Mok

Chair:

Arij Mutabagani

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ATF Committees

Explore the ATF Committees

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Pivoting on key vision of strengthening and binding together our Regional Strengths, focus and impetus was laid on interactions of the 5 ATF Regional Stakeholders Engagement Taskforce under the Chairmanship of our Regional Vice Presidents from East, Southeast, South, West and Central Asia.

Key Goals Identified & Delivered by the Committee

  • Active engagement between the member nations of the Region
  • Cohesive planning of events & symbiotic working.
  • Delivery of all ATF initiatives and uptake of unique requirements

With active discussions, spread of information, introduction of initiatives and receipt of feedback and needs for the regions; it has been fruitful and valuable exercise of communication.

We thank all our member nations – Presidents, Secretary Generals and Chief Administrators and our ATF Vice Presidents for this forum.

ATF Committees

ATF Regional Stakeholders Engagement Taskforce – East, Southeast, South, West & Central Asia

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This core committee of ATF has been our Guiding force towards helping us achieve the development objectives for the Asian Tennis Community.

Our Chair & Mentor – Mr. Bulat Utemuratov, set aside the core principle of the Group which has been directed to help generate more strength and impetus towards the various development pathways of the institution. He energized the whole system through his personal gracious monetary contribution, which forms the backbone of all the various exercises undertaken.

The committee during their interactions have helped identify key areas and also encouraged President, Board of Directors and the professional team to keep focused in helping all developing nations along with Players, Coaches & Officiating Community 

ATF Committees

ATF Development Advisors Group

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The Committee under the chairmanship of our Treasurer, Mr. Naser Al Marzooqi, who has extensive experience in the financial sector, keeps an update on the annual ATF Budgets and projections to help us deliver to our stakeholders.

Important new steps have been identified in the meetings to share with the Board of Directors to move towards the key vision point of strengthening the financial standing of our Institution further. Annual accounts are also duly discussed and accordingly presented to the Board of Directors and further to the Council by the Chair & Treasurer.

Key Goals Identified & Delivered by the Committee

  • Financial transparency in working of the Institution
  • Financial strengthening of the institution
  • Audit formalities to be in line and presentation of the Accounts to the Board of Directors 

 

ATF Committees

ATF Finance Committee

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The Committee works saliently on upholding the principals of our Constitution and has been instrumental in helping us to evolve our documents in line with the international practices as well as policies of the International Tennis Federation.

The experienced and learned minds of our committee help us to move dynamically with the world practices, and we are grateful for the kind support and understanding of the Chair’s and Members.

Key Goals Identified & Delivered by the Committee

  • Abiding of the Constitution at all time
  • Addressing any legal matters, if addressed or need to be worked
  • Upkeep of the ITF Code of Ethics
  • Formation of ATF Code of Ethics
  • Dynamic enhancement of the Constitution  

ATF Committees

ATF Legal, Constitution & Ethics Committee

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Committee under Co-chairmanship of Mr. Tep Rithivit & Mr. Fuad Alrowaie has taken instrumental decisions to help strengthen and elevate the Junior Development Pathway and importantly in year 2025, helped embarked the ATF in taking monumental step by hosting the pioneer edition of “Asian Coaches Workshop” – solid step towards coach education pathway.

Active participation and intense engagement is the essence of the committee and we appreciate the great positive insights received through such meetings. They have helped deliver huge steps towards the key mission and Vision 2027.

Key Goals Identified & Delivered by the Committee

  • Enhancement of the ATF Junior tour
  • Introduction of new age category of U12
  • Spread of information and discussion on rules and

encourage more members to actively host

  • Introduction of Coaches education pathway
  • Host Asian Coaches workshop

ATF Committees

ATF Juniors & Coaches Development Committee

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 The committee under the leadership of our Co-Chairs has been extensively meeting and working strongly on creation of the strong market standing of our Institution and the Brand ATF.

Keeping key vision 2027 in mind and directions from Finance, Board & Development Advisors Group; this group has been focused to increase our network bandwidth and inclusion of market partners to harness and enhance our financial standing.

Many innovative steps are being taken, and new announcements will be forthcoming.

Key Goals Identified & Delivered by the Committee

  • Key focus of Network enhancement strategy
  • Ideology to work with Inwards to Outwards, help engage with more people for the marketing and sponsorship for the institution
  • Sharing innovative ideas and generation of steps to help capitalize of Brand ATF

ATF Committees

ATF Marketing & Sponsorship Committee

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Committee under Co-chairmanship of Mr. Gilbert Ng and Mr. Jianbin Wan helped in making dynamic transitions and new opportunity breaks in our coveted ATF Junior Circuit. One of the major accomplishments post the suggestion of the Committee has been the introduction and implementation of the “ATF Officiating Structure”, in collaboration with the ITF Officiating department and dedicated to help our National Federation members in enhancing their local Officiating education levels and standards.

Key Goals Identified & Delivered by the Committee

  • Active collaboration of tournaments in the circuit
  • Introduction of new set of tournament structure – U12
  • Introduction of Officiating Structure for Asia
  • Assisting nations in their needs for officials
  • Spread of tour information and helping more nations

to come on board

ATF Committees

ATF Tournaments & Officiating Committee

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The committee has completed the base work to engage and understand the position of the Asian continent in all these three important areas with the International Tennis Federation as well as our National Member bodies.

Focus will be now on creation of new opportunities, circuits and collaborated efforts to include new nations to embrace the three pillars of the Tennis. Under our committee Chair, focused work is being done in alignment with the international principles of the ITF and their various departments managing the three streams separately.

ATF Committees

ATF Seniors, Wheelchair and Beach Tennis Committee

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Committee under chairmanship of Ms. Arij Al Mutabagani has taken enormous strides to help deliver the core principle of “Opportunities for All” & “Spread of Opportunities with adoption of ATF Prodigies” in the years.

Regular webinars have been held, and the committee is engaging to elevate the message to far greater heights.

Three core pillars have been identified for working – Coaching, Officiating & Administration and we have mentor programs working in all these directions.

Active tie ups and engagements for the initiative have been done with Tennis Australia and the program of LTA. Key sources and workings are also done in coordination with the ITF Committee and department.

 

Key Goals Identified & Delivered by the Committee

  • Education cum opportunity driven work approach
  • Adoption and mentoring of Prodigies
  • Active engagement with core members
  • Active engagement with our key international partners and Grand Slams

ATF Committees

ATF Advantage All

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Core Vision – 2027

Capitalizing on strengths of the Regions

To help Asia achieve the Vision 2027, key storyline stems and pivots around the creation of the strong Interweaves of our Regions, leading to our binding strong Asian Continent’s Tennis Fabric.

ATF structure is designed & dedicated towards supporting the growth tapestry and help form multifarious development pathways for all aspects of our sport.

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  • Asia has the largest share of the global playing population, followed by Europe, then North America.

  • Asia contributes the highest number of tennis players (35.3 million) amongst the 199 nations, with one third (33.4%) of the total playing population coming from Asian countries

  • Asia has the highest ratio of Courts to Club with more than 7 court per club, amongst all regions

  • Just under a quarter (22.3%) of coaches are female and it’s Asia that leads the way with 28% of its coaches being women, slightly ahead of Oceania (27.4%)

Core Vision – 2027

Global distribution of all Tennis Player

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Asian Tennis Federation

with the objective and

core working for the development & Consolidation of the Tennis Ecosystem of Asia Has

Key focus pillars co-aligned with the needs of the region.

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ATF Strategic Objectives

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ATF Strategic Priorities

COLLABORATIONS & ENGAGEMENTS

ENERGISING THE ASIAN SYSTEM

DEVELOPMENT INITIATIVES & SUPPORT PROGRAMS

PLAYER PATHWAY

ADVANTAGE ALL

SPONSORSHIP & MARKETING

NEW PROGRAMS & INITIATIVES

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Inclusive and Transparent system of working, harnessing the personnel and experience strength of the region.

Focus and help increase the Bench strength of Asian Players and opportunities focused on their needs.

Programs to strengthen the Coaches Education & launch of New Education & Learning Pathways.

Creation of Touring Team of ATF with qualified accompanying team of coaches, trainers, and mental toughness analysts.

Programs to strengthen the Officiating Structure & Co-work with the ITF International standards.

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ATF Strategic Priorities

Priorities in Action & Delivery Mode

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ATF Strategic Priorities

Collective Strength of Association & International Collaborations

STRIDES HAVE BEEN MADE IN SOLIDIFYING THE COLLABORATIONS AND RELATIONSHIPS BETWEEN KEY STAKEHOLDERS

    • ATF has signed 4 important MOUs with Regional Bodies to increase & enhance opportunities of growth for our region and players
      • COSAT
      • CAT
      • OTF
      • Tennis Europe
    • ATF also has partnership with EDGE Management – helping achieve the important Wild Card opportunities for the Junior Orange Bowl & newer opportunities for 2025 and beyond

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ATF Strategic Priorities

ATF with its Vision 2027, has strongly delivered on expansion of our international partnerships and collaborations, not only with the Grand Slams but essentially with the Other Regional Federation Bodies across the world.

 

ATF through its partnerships and MOU share with Tennis Europe, Oceania Tennis Federation, Confederation of South American Tennis and Confederation of African Tennis works closely in a creation of non-conflicting event calendars and alignment of opportunities and resources across regions.

 

Through the development pathway of U12 Team Competitions – Intercontinental event hosted in Asia; teams from other regions are invited and compete with the top Asian teams. ATF provides for travel grants as well as other unique developmental opportunities during the stay in the region.

 

Proposals are under discussions to create new events and opportunities to align and work together to help harness the good potential from each of the regions.

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Collective Strength of Association & International Collaborations

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ATF Key Partners

ATF

AO & TENNIS AUSTRALIA

US OPEN

FFT& Roland Garros

WIMBLEDON

Organizations

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World Tennis

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ATF Key Partners

Regional Associations

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Oceania Tennis Federation

Confederation of African Tennis CAT

Tennis Europe

COSAT

COTTECC

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ATF’s Mission & Vision to Creating a Tennis Community & enlarging the scope of engagement.

Establishing structured pathways for all levels of tennis players.

Cultivate dedication and passion within the tennis community.

Promote growth and advancement of tennis in the region.

Direct connect with the Builders & Promoters of Tennis – Clubs, Academies & Tennis Centers who are the arms of our National Bodies.

Connect with More and Spread a more direct message as well as pass benefits to all.

ATF Recognition Program

New Initiative introduction of an ATF Recognition Program

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ITF National Tennis Centre Recognition – is a niche high level dedicated, intensive program Nation wise.

ATF Program is a New International Recognition system for individual tennis clubs and academies for Asia.

Creation of a uniform platform to validate their standards, ATF aims to help standardize by providing recognition and credibility with aim to improve.

THE GAP WE’RE FILLING

ATF Recognition Program

New Initiative introduction of an ATF Recognition Program

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Recognition Program To

Niche Positioning in the Asian Tennis Ecosystem...

International Benchmark: Standardized parameters to celebrate excellence

Increased Visibility: Broader Audience & Connectivity with tennis community

ATF Recognition Program

New Initiative introduction of an ATF Recognition Program

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SILVER RECOGNITION

BRONZE RECOGNITION

GOLD RECOGNITION

ATF Recognition Program

3 Tier System

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BRONZE RECOGNITION

4+ Courts | 20+ Trainees

2 Coaches | Basic & Intermediate Programs

Sports Physio & First Aid

1-Year Certification | Optional Yearly ATF Event Hosting

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SILVER RECOGNITION

6+ Courts | 35+ Trainees

4 Coaches (Min. 2 ITF L2)

Gym, Cafeteria & Doctor on Call

1-Year Certification | Optional Yearly ATF Event Hosting

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GOLD RECOGNITION

8+ Courts | 50+ Trainees

6 Coaches (2 ITF L2, 1 ITF L3) |

Advanced & Tournament Level Programs

Gym, Lodging, Rehab & Sports Science Facilities

2-Year Certification | Compulsory Yearly ATF Event Hosting

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Free Almaty Open Tickets & ATF Promotion

Tickets on demand for ATP Next Gen & ATP events in HKG/SIN

1 Free Spot at Asian Coaches Conference 25% Waiver on ATF Admin Fees

Entry for 1 Team in ATF Inter-Club Tournament

Australian Open & Almaty Open Tickets 1 Free Spot at Asian Coaches Conference

ATF Promotion on Website & Social Media 50% Waiver on ATF Admin Fees

Entry for 1 Team in ATF Inter-Club Tournament

Wimbledon, Australian Open & DC Final Tickets 2 Free Spots at Asian Coaches Conference

Premium ATF Promotion & Admin Workshop Invite 75% Waiver on ATF Admin Fees & Sanction Fees Entry for 2 Teams in ATF Inter-Club Tournament

GOLD RECOGNITION

SILVER RECOGNITION

BRONZE RECOGNITION

ATF Recognition Program

Advantages

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  • Data Collection and infrastructure mapping: Identify & track clubs and academies

  • Potential Hosts: Identify future event venues.

  • Access Point of Recognized Facilities in a Nation for the Tennis Community

  • Showcase Nation’s Growth: Demonstrate national progress with an increasing number of recognized clubs.

ATF Recognition Program

National Association Benefits

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GSPDP/ITF

FUNDED

PROJECTS

Asian 16U Teams

Development

Championships - Finals

Development

Championships - Regionals

Asian 14U tour

Asian 14U team

to Dev. Champ

Asian 14U

team to Europe

Asian Junior

Championships

Training Camps

Collaboration work with ITF

ITF&RA Regional Priorities

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ATF Player`s Pathway

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ATF Player`s Pathway

Age Groups

Asian Tennis Federation has a comprehensive and focused pathway for all age groups of tennis players which provides adequate platform for them to excel.

ATF has undertaken various activities to enhance the performance of the deserving and talented players across all age groups with being on the following segments:

  1. Young Tennis Star Program (ATF Kids program - 10&under)
  2. 12& Under
  3. 14& Under
  4. 16& under
  5. 18& Under

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Age Group

Activities

3-5 Years

ATF YTS -Kids Tennis

7-10 Years

ATF YTS-Performance Tennis

Under 12

ATF Circuit

(from 2026)

12U Team competition

12U Intercontinental

12U Team to COPA COSAT

Development grant to players

Under 14

ATF Circuit

Team Competition

Development Tournaments-ITF/ATF/GSPDP

Teams and camps

WC and Development grants

Under 16

ATF Circuit

Team Competition

Development Tournaments-ITF/ATF/GSPDP

RG Junior Series

WC and Development grants

Under 18

ITF WTT circuit

Wild cards Opportunities

Professional

ITF WTT Circuit for Men and Women

ATP/WTA Tournaments

Table – age groups with specific events in each (ease to understand all the way)

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ATF Player`s Pathway

Young Tennis Stars

Key is to start early. Early start puts you ahead of the crowd and make you lead the crowd and with this aim in mind ATF is set to start “Young Tennis Star Program” for the Asian Players.

The program starts with the kids’ tennis for age group of below 5 years, by generating interest in tennis and motivating them to aim for professional career in the lovely sports of tennis. A series of promotional activities through videos, on court sessions and educating the coaches equipped to train this age group of players are being planned along with the players. The primary focus is to prepare kids for the ITF JTI, educate the coaches and more importantly the parents for efficient grooming of the young stars. ATF YTS program is structured for complete eco system around the kids tennis. Smaller nations in particular will be beneficiary at large with a proper and focused approach of ATF YTS.

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ATF Player`s Pathway

Reaching for the Stars together

Fuel: Kinder Tennis — spark kids’ love for the game early.

Foundation: Build skills, technique, and mindset.

Booster: Orange & Green stages — performance level and competition.

Driving Force: ITF’s JTI supports YTS structure.

Wings: Federations & sponsors help YTS grow.��

A Program by ATF for Developing Tennis form age 3 to 10 in Asia

This triangle shows the three key relationships in kids’ sports:�Coach & child — trust, learning, and motivation.

Parents & child — love, care, and support.

Coach & parents — a healthy collaboration, based on openness, respect and teamwork for the child’s benefit.

When all three sides work together, the child grows confidently — both as an athlete and as a person

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Young Tennis Stars

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ATF Player`s Pathway

B) Stage 2 - Performance Tennis

(ages 7–10)

Partner: Mike Barrell / Evolve9

  • Strategic partnership agreed with Evolve9
  • Seminar programs, educational modules, and coach standards prepared
  • Infrastructure requirements aligned
  • 3 Performance Tennis seminars across Asia in Philippines, Nepal & Uzbekistan with more than 85 coaches

A) Stage 1 - Kinder Tennis (ages 3–6)

Partner: COMOOON (Comooon Your Tennis!)

  • Official Memorandum of Cooperation signed between ATF and COMOOON
  • Innovative play-through-movement methodology
  • Multimedia courses, coach learning platforms, and child-friendly content
  • Implementation plan for kindergartens, schools, and tennis clubs
  • First Kinder Tennis seminar held in Uzbekistan (Tashkent) with 30 coaches

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Young Tennis Stars

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ATF Player`s Pathway

Summary of 2025 Achievements

  • Two major continental partnerships signed (COMOOON & evolve9)
  • Launch of Kinder & Performance Tennis under ATF�4 YTS seminar successfully conducted in Uzbekistan, Philippines and Nepal for more than 110 coaches from 7 nations
  • YTS brand introduced at ATP 250 Almaty Open
  • Social media platforms launched yts.asiantennis
  • Country communication pipeline established
  • Increased visibility and trust towards ATF’s new kids’ tennis strategy

Plans for 2026

  • Monthly online support for countries
  • Expansion of social media and educational content
  • Presence at ATP/WTA/ITF events
  • Development of training materials for parents
  • Large-scale festivals and kids’ events
  • KPI and reporting framework for countries
  • New Kinder & Performance seminars across Asia
  • Strengthening the network of YTS country coordinators
  • Implement the program in countries: Bahrain, Turkmenistan, China, Mongolia and Cambodia.

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Young Tennis Stars

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ATF Player`s Pathway

12&U Age Group

Moving from grass roots and kinder stage will be the focus on the 12U age group. It is crucial age group, where in appropriate focus and hard work is required to set the tone for the tough professional development in a player’s career as a tennis player.

ATF comes in handy here with an established 12U team competition. The 12U team competition supported by KTF has been running successfully in Asia for many years now. The nations are keen in participation and take pride to be part of it. We had 37 Asian nations participating at the 12U team competitions in 2024.

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ATF Player`s Pathway

12&U Age Group

Wild card opportunities have been created for the top performing players at 12U finals, where the top payers from each region gets a WC into the Grade A event and the second-best players from each regions gets a WC into any other event than the Grade A event.

A development grant is now also offered to top 3 boys and girls from the 12U finals.

ATF is further committed to give an ideal participation platform to the players at 12U age bracket.

• 12U regionals

• 12U finals

• 12U intercontinental

• 12U COPA COSAT

ATF is currently evaluating prospects of starting a circuit for 12U age group from 2026. The circuit once launched will give competitive platform to the kids in this age group.

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ATF Player`s Pathway

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ATF 12&U Team Competition Supported by KTF

A total of USD 260005 is expenses on this project for 2025 as compared to USD 222750 actual spent in 2024

A total of USD 107000 is expenses on the project 12&U Team Competitions Intercontinental

Total No. of Nations Participated 2023

Boys – 36 Girls - 26

Total No. of Nations Participated 2024

Boys – 38 Girls - 29

Total No. of Nations Participated 2025

Boys – 36 Girls - 27

ATF initiatives of Wildcard and financial grants at 12U finals is in place with USD 10000 additional spent

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c

Teams Qualified

Boys

Girls

China

China

Chinese Taipei

Chinese Taipei

Iran

India

Kazakhstan

Iran

Korea

Jordan

Malaysia

Kazakhstan

Pakistan

Korea

Saudi Arabia

Malaysia

Singapore

Singapore

Sri Lanka

Sri Lanka

Thailand

Thailand

Uzbekistan

Turkmenistan

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ATF Player`s Pathway

ATF 12&U Team Competition Supported by KTF

Top 3 Teams- Girls

China , Korea, Chinese Taipei

Top 3 Teams- Boys

Chinese Taipei, China , Korea

TOTAL 15 COUNTRIES REPRESENTED IN FINALS

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ATF Player`s Pathway

Giving a platform to represent their nations at a tender age of less than 12 years is an unmatched pride and motivation for the top 12U players from nations to excel at higher age groups and ultimately in their careers as a tennis player.

The team competition is extensive project covering all Asian Nations with 5 regional events leading up to finals where the top 12 teams compete.

ATF in 2024 created a 12U Intercontinental tournament, where in 5 Asian team competed along with teams from Australia, New Zealand and Oceania, there by extended the tournament beyond Asian borders.

The event further grew in magnitude in 2025, with two more intercontinental teams invited from our partners- Africa & South America, taking it to a 12 team Draw event

ATF 12&U Team Competition Supported by KTF

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Shymkent, Kazakhstan� 29 September – 04 October

Increased Travel Grant to Nations for 2025

TOP 3 Boys Team

1. AUS, 2. KOR & 3. CHN

Participated Nations

AUS, KOR, CHN, KAZ, PAK, THA, COSAT, TPE, NZL, CAT, HKG, POC, IRI

TOP 3 Girls Team

1. CHN 2. KOR & 3. CAT

ATF Player`s Pathway

ATF 12&U Team Competition Supported by KTF

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ATF Player`s Pathway

14&U Age Group

In the past we have seen many winners at professional tournaments who are around the age of 14. This becomes a very important age group for the players, which is a make or break in a player’s pathway. We need to have a solid platform for our players so that they are well nurtured and groomed to become better and stronger professional players.

ATF has built up right platform and created opportunities for the players in this age group to help and support our Asian players.

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ATF Player`s Pathway

ATF 14&U Circuit

We have a well-established ATF 14U circuit of tournaments, consisting of various grades of tournaments to match the levels and capabilities of different players. With more than 120 tournaments in 2025, 10000 active players and more than 3000 players on ATF 14U rankings, the ATF 14U circuit is pride of ATF.

ATF 14U circuit is not only giving an ideal platform for the players to compete but it has many other frills attached to benefit the top and deserving players.

Development Grants

Development grants to year end top 3 boys and girls do provide financial support to 6 players and motivate the players to have a podium finish.

Wild card support

Year End top players are eligible for the wild cards into the ITF Junior WTT events.

The circuit:

Grade A

Category 1+

Category 1

Category 2

Category 3

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ATF Player`s Pathway

14&U Age Group

ATF Camps

 

ATF started regional camps for the 14U players. 2 camps were held in 2024 – one for players from West / Central Asia and other for the players from East/ South East / South Asia. The camps were held before Asian Junior Championship to encourage active participation and minimise the travel costs. The camps will be back in ATF projects in 2026.

 

ATF Teams to Grade A

A new ATF initiative launched in 2024. ATF send a team of 2 boys and 2 girls with a coach to each of the 5 Grade A tournaments of Asia. The players are selected out of the entered players in the Grade A tournaments, who are outside the top 5 ATF rank. This initiative carries forward the benefits to the deserving players who are outside the top ranks and support them to move in top ranks.

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ATF Player`s Pathway

Acceptance Ranking Analysis of Direct Acceptances

Tournament

Boys

2024 2025

Girls

2024 2025

Top

Cutoff

Top

Cutoff

Top

Cutoff

Top

Cutoff

Grade A West Asia

2

177

1

59

1

337

2

125

Grade A East Asia

16

261

2

50

7

582

5

183

Grade A Central Asia

4

102

6

50

4

80

3

78

Grade A South Asia

1

90

2

66

8

181

3

203

Grade A Southeast Asia

4

57

6

34

4

48

4

52

SIGNIFICANT IMPROVEMENT IN LEVEL OF PARTICIPATING PLAYERS

14&U Age Group

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ATF Player`s Pathway

14&U GSPDP/ ITF/ ATF Team to Europe

This is a GSPDP funded project administered by ATF. A team of 6 boys and 6 girls are sent to Europe to participate in rigorous Tennis Europe tournaments. The team is accompanied by 3 coaches.

 

The team extensively travel in Europe and participate at 4 tournament and a camp before the tournaments to prepare the players for the tour.

The selection criteria are well established and extensive to include the best of players from Asia, while giving chance to many players to stand a chance to be selected.  

Players are selected based on performance at World Junior Tennis Competition final qualifying and Development Championships Finals. 2 Boys and 2 girls are further selected based on rankings. With maximum cap of 2 boys and 2 girls from a nation, it gives chance to players from many different nations to be selected.

This is most sought for team for top players, as it does provide opportunity for the players to excel, face different conditions and opponents under the watchful eyes of travelling coaches.

Asian players have been performing exceedingly well at the tournaments covered by the team.

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ATF Player`s Pathway

5 Boys and 6 girls along with 3 coaches were part of the team

The team played 4 tournaments in Europe along with 1 Training camp

14&U GSPDP/ ITF/ ATF Team to Europe (11 Jul – 08 Aug)

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ATF Player`s Pathway

Name

Gender

Best results of 4 tournaments: Open Stade Francais, TE 14&U d`Annecy, Int. Deutsche Tennismeistershafen and Young Championship Cup

Ethan Jake

Boy

Lost in R2/Doubles QF

Lost in R3/Doubles QF

Quarterfinal in Singles and Doubles

Siyun Kim

Boy

Lost in R3/Doubles QF

Runners Up In Singles

Semifinals in Singles/ Doubles QF

Yuting Wu

Boy

Lost in R3/Doubles QF

Lost in R2/Doubles QF

Lost in R3/Winner in Doubles

Singles Winner/ Runners up in Doubles

Eyad Saleem

Boy

Lost in R1/Winner in Doubles

Lost in R2/Doubles QF

Bing-Huan Tsai

Boy

Lost in R2/Winner in Doubles

Lost in R2/ Runners up in Doubles

Yerin Lim

Girl

Quarterfinal in Singles and Doubles

Ke-Chieh Hsu

Girl

Lost in R3/ Doubles QF

Lost in R2/Winner in Doubles

Lost in R1/ Runners up in Doubles

Srishti Kiran

Girl

Quarterfinal in Singles/ Runners up in Doubles

Jiarui Sun

Girl

Lost in R3/Doubles QF

Quarterfinal in singles

Seohyeon Kim

Girl

Lost in R3/ Doubles QF

Quarterfinal in singles

Shivali Gurung

Girl

Lost in R2/Winner in Doubles

Lost in R1/ Runners up in Doubles

Semifinals in Singles/ Runners up in Doubles

14&U Team Perfomance

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ATF Player`s Pathway

ITF Asia 14&U Development Championships

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Final

(16 Countries + 2 ITF Teams)

WA & CA Qualification

EA, SEA & SA Qualification

All Asian nations are grouped into regional qualifying and finals based on performance. Each year 2 nations are promoted from the qualifying events to the finals and likewise 4 nations are relegated to qualifying from the finals. All promotions and relegations are affected for following year.

 

The structure is very unique, being individual in nature but giving enhanced motivation to the players to be playing for the nations, as each performance and result count to the nations ultimate standing effecting the status of next year.

 

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ATF Player`s Pathway

Road to Championships – Wimbledon For 14&U

ATF in collaboration with the Wimbledon has this another performance platform for the top performing juniors.

We have created an opportunity for 2 boys and 2 girls to be part of elite group of players and go to play at the “Championships 14&U” during the Wimbledon. Another Grand slam experience at such young age and to compete with best players from across globe is certainly an unique experience for the young stars.

We select the top 2 boys and 2 girls from the GSPDP/ITF Development Championships Finals to be part of this Asian team.

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ATF Player`s Pathway

Elite Trophy For 14&U

 An excellent platform for the top boys and girls from Asia to perform at top level and have the grand slam experience as well at young age, setting the early launch to their tennis career. A joint initiative of ATF and Tennis Australia started few years back is already famous amongst the young tennis guns in Asia.

 

5 boys and 5 girls are selected from Asia to go and play at Australian Open venue and feel the buzz of AO. They compete with 3 other players from Australia, New Zealand and Oceania Region.

 

Playing at AO venue, under different conditions and against different opponents is a life time opportunity which any player will relish in 14U age group.

 

Asian Players have shown great results in the past at the event and hopefully the trend will continue and the Asian players will keep impressing the world.

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ATF Player`s Pathway

16&U Age Group

ATF, in last 2 years have managed to plug in the gap, which was obvious from 14&U to 18&U. There was not much in plate for the players at this age, where the players tend to take the ultimate leap into the professional tennis of to the higher 18& U age group.

Contents Page

The circuit

    • Grade A
    • Category 1
    • Category 2

ATF started the 16& U circuit 2 years back and it is slowly and steadily gaining popularity, with more than 4000 active players in this age, who have participated in various tournaments in our circuit at ATF. There are more than 40 tournaments on the ATF junior circuit for this age group in 2025, with over 1100 players on the ranking list.

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ATF Player`s Pathway

Roland Garros Junior Series For 16&U Age Group

ATF in collaboration with RG has launched the RG Junior Series of tournament in Asia, where the winning boy and girl is given a direct entry into the RG Juniors. This is an excellent opportunity for the top players to compete and try to gain access into the Junior GS on clay - French Open.

ATF on its behest also added two regional qualifying events which gives chance many more players to be part of this excellent competition and stand chance to play at finals to gain direct entry to RG.

  • WA–CA Qualification:�📍 Venue: Gorky Tennis Park, Almaty, Kazakhstan�📅 Dates: 4–9 August 2025

  • SA, SEA & EA Qualification:�📍 Venue: Roland-Garros Club, Hainan, China�📅 Dates: 18–23 August 2025

  • Main Event – Roland-Garros Junior Series by Renault:�📍 Location: Tokyo, Japan�📅 Dates: 15–19 October 2025

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  • Winners from both boys' and girls' categories will earn direct entry into Roland-Garros Junior Championships 2026 and ATF will cover their travel from home to Paris and back

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ATF Player`s Pathway

32 players participated in the tournament from 7 countries same as last year.

Boys

Mansur Sainov (KAZ) – Winner

Akmal Abdullaev (UZB) – Runners up

Girls

Adiya Omerbek (KAZ) – Winner

Yerkezhan Zhanatayeva (KAZ) – Runners up

Roland Garros Junior Series By Renault Qualifying

West & Central Asia, Kazakhstan

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ATF Player`s Pathway

48 players participated in the tournament from 11 countries

Boys

Tien Anh Le (VIE) – Winner

Yashwin Dahiya (IND) – Runners up

Girls

Anandita Upadhyay (IND) – Winner

Siqi Wang (CHN) – Runners up

Roland Garros Junior Series By Renault Qualifying

EA/SEA/SA Hainan, China

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ATF Player`s Pathway

32 players participated in the tournament from 11 countries

Roland Garros Junior Series By Renault, Finals, Tokyo, Japan

Winners

Kanta Watanabe (JPN) – Boys

Yui Komada (JPN) – Girls

Runners up

Motoharu Abe (JPN) – Boys

Ran Wakana (JPN) – Girls

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ATF Player`s Pathway

ATF will release nation’s standing at 14&U and 16&U team competitions very soon.

An elaborate system accounting results from all ties played at pre qualifying , final qualifying and at finals

Weighted average is calculated giving more prominence to recent results.

The standings will help nation boost of their leadership at Pan Asian Levels. Also Help them look at to past to plan future

The Nations will be able to showcase the dominance to their stakeholders including local government.

Junior Team Competitions – WJTC, JDC, JBJKC

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ATF Player`s Pathway

Final Standing (Boys)

KOR – 3rd

JPN – 7th

KAZ – 11th

HKG – 13th

Asian Nations

Boys - KOR, KAZ, JPN & HKG

Girls - CHN, KOR, TPE & JPN

Final Standing (Girls)

KOR – 4th

TPE – 6th

CHN– 7th

JPN – 11th

World Junior Tennis Competition, Finals

(Boys & Girls) Prostejov, Czech Republic

Contents Page

Junior Team Competitions – WJTC, JDC, JBJKC

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ATF Player`s Pathway

Final Standing (DCJ)

JPN – 2nd

KOR – 6th

CHN – 12th

TPE – 14th

Asian Nations

DCJ - CHN, KOR, JPN & TPE

BJKCJ - KAZ, JPN & TPE

Final Standing (BJKCJ)

JPN – 5th

TPE – 8th

KAZ – 13th

Billie Jean King Cup Junior and Davis Cup Junior, Finals, Santiago, Chile

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Junior Team Competitions – WJTC, JDC, JBJKC

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ATF Player`s Pathway

18&U Age Group

This age group is more for competition and the players tend to play many tournaments to move higher up in the rankings. There is an extensive and well-established ITF WTT Junior circuit of various grades for the benefit of the players. Many players at this age already move on the professional man and women circuit.

From 2025, ATF provided financial and organizational support to few selected nations for conduct of ITF WTT Tournaments.

ATF as the regional body is deciding the hosting of the 2 J300- formerly termed Asian B1 tournament, which is one for Asia Oceania region and other for only the Asian players. These 2 events serve as ideal platform for the top Asian Junior 18& under player to excel and gain valuable points to go up higher in ranking in their quests to get entry into the Grand Slams.

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ATF Tournaments & Officiating

MARCH

APRIL

APRIL

JULY

SEPT

Establishment of the ATF Officiating Structure

Approval by the ITF Officiating Department

Appointment of the ATF Officiating Coordinator

1st Yellow Badge School (Philippines)

1st Orange Badge School (Korea)

01

02

03

04

05

Year At A Glance

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ATF Tournaments & Officiating

ATF Officiating

Coordinator

Dharaka Ellawala (Sri Lanka) – ITF Silver Badge Referee

Course

Material

ATF-specific rules, regulations

and exam papers were developed

1st Yellow Badge School –

Manila, Philippines (July)

Seven Chair Umpires

were qualified

1st Orange Badge School – Chuncheon, Korea (September)

Eleven new Chair Umpires & three new Referees were qualified

The ATF Officiating Structure

Chair Umpire & Referee modules (Yellow & Orange)

Registration of

ATF Officials

Registration functionality for ATF Circuit Officials was successfully implemented on the

ATF Officiating Portal

Achievements Of Year 2025

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ATF Tournaments & Officiating

National Official Registration

Initiate the registration of all national officials in the region on the Officiating Portal and ensure completion of the process.

ATF Officiating Portal

Upgrade the existing portal on the ATF website to enable officials to record and manage their work history alongside registration.

Schools

Plan to conduct five Yellow Badge and five Orange Badge Schools during the year to enhance the pool of certified officials.

Online

Seminars

Initiate monthly online seminars to enhance referees’ knowledge of ATF rules and regulations and to strengthen their proficiency in the Tournament Management System (HitCourt)

Achievements Of Year 2025

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ATF Tournaments & Officiating

Total Tournaments – 153 (28 Host Nations)

First time hosts – BRUNEI, BHUTAN, KUWAIT

Annual Tournaments Overview

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ATF Tournaments & Officiating

Total Matches Played 21,565

Registered

Players 17,340

Ranked

Players 3,421

Players & Matches

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ATF Tournaments & Officiating

Rules & Regulations

    • The 2026 ATF Tournament Rules and Regulations will be implemented in accordance with the ITF Rules of Tennis

Tournaments

    • Expand the ATF Tournament Circuit by onboarding a minimum of eight member nations that have not yet hosted an ATF event.

Ranking

    • Introduce and integrate the ITF WTT Junior Ranking system into the ATF 14&U Circuit.

Mobile Application

    • Create a mobile application designed to centralize player information, streamline updates, and deliver real-time tournament data to support a more efficient player experience

The Road Ahead: 2026

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GSPDP/ITF/ATF Development Activities

Development Projects

  •  ITF/GSPDP/ATF run many development projects and activities for the benefit of the players.

  • These projects very important and integral part of the player development pathway.

  • These projects are not only performance related but also nourishing players with camps / teams and other important grants.

  • Many projects supported by ITF and GSPDP. While many are run at the own initiative of ATF.

  • Development grants provide some financial support to deserving players.

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GSPDP/ITF/ATF Development Activities

Importance of Projects

  • Performance platform to players to excel and grow

  • Integral part of overall tennis eco system

  • Opportunity to players to showcase talent at high level tournaments

  • Higher player retention at 12/14/16 age groups

  • Player identification at younger ages to focus on best of talent

  • Selection benchmark to select players at teams/ camps and interregional events

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GSPDP/ITF/ATF Development Activities

Objectives of Development projects

  • Help and support players at younger age groups

  • Talent hunt and help focus on best of national and regional talent

  • Smoothen the transition to higher age groups with higher retention rate of players

  • Provide opportunities to players to showcase their talent

  • Team events generate sense of representing nations at young age & help overall player development

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ATF Projects

ATF

Projects

ATF 12&U Team Competition

ATF 12&U Team Competition Intercont.

12&U Team to Copa COSAT

Team to Grade A Events

Coaches Workshop

Development Grants and Wild Card Opportunities

Road to 14&U Championship - Wimbledon

Roland Garros

Junior Series

Elite Trophy

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ATF 14 & Under Grade A East Asia

Zi Che CHEN (TPE) - Boy

R. Mane (IND) - Boy

Naila Shen (CHN) - Girl

ATF 14 & Under Grade A South Asia

Chanmyung Seo (KOR) - Boy

Neha Marreddy (IND) - Girl

Annaya J Norbet (SRI) - Girl

ATF 14 & Under Grade A West Asia

A. Challani (IND)- Boy

K. Saleem (SYR)- Boy

N.Hudaykuliyeva (TKM)- Girl

L. Hakim (IRI) - Girl

ATF 14 & Under Grade A Central Asia

Yaroslav Bobrov (KAZ) - Boy

Polina Lazarenko (KAZ) - Girl

ATF 14 & Under Grade A South East Asia

Rungu TIAN (CHN) – Boy

A. MIKHEICHEV (CAM)- Boy

Khushi KADIAN (IND)- Girl

Ella Paglalunan (PHI)-Girl

Wild card opportunity provided to 16 players from 11 Nations

Wild Card Opportunities

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ATF Development Grants

USD 20000 distributed to 12 players from 7 Nations

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Development Grant Distributed for Top Players

Under 16

Boys & Girls

Ryo Tabata (JPN) – 2500$

Zangar Nurlanuly (KAZ) – 1500$

Amonov Somon (TJK) – 1000$

Kanon Sawashiro (JPN) – 2500$

Suha Lee (KOR) – 1500$

Yasaman Yazdani (IRI) – 1000$

Under 14

Boys & Girls

Dharma P. (THA) – 2500$

Dongjae Kim (KOR) – 1500$

Ramtin Raffei (IRI) – 1000$

Siyun Kim (KOR) – 2500 USD

Karthika Padmak. (IND) – 1500$

Paweenon Nualsri (THA) – 1000$

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ATF Development Grants

Yanke Wang (CHN) – 2500 USD

Mariya Guliya (KAZ) – 1500 USD

Yunti CHU (TPE) – 1000 USD

Girls

Rui He (CHN) – 2500 USD

Cheng en Tsai (TPE) – 1500 USD

Michan Kwon (KOR) – 1000 USD

Boys

USD 10000 distributed among 6 players from 4 Nations

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Development Grant Distributed for Asian Junior Championship

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ATF Development Grants

RG Kazakhstan

RG China

Junior Orange Bowl, Florida

Girls

Adiya Omarbek(KAZ) – 2000$

Yerkerzhan Zhan.(KAZ) – 1000$

Other placement Grants – 1100$

Boys

Mansur Sainov (KAZ) – 2000$

Akmal Abdullaev(UZB) – 1000$

Other placement Grants – 1100$

Girls

Anandita Upadhyay (IND) – 2000$

Siqi Wang (CHN) – 1000$

Other placement Grants – 1100$

Boys

Tien Anh Lee (VIE)- 2000$ (NE)

Yashwin Dahiya (IND) – 1000$

Other placement Grants – 1100$

Girls U14

Yerin Lim (KOR) – 3000$

Yasim Dyussemb. (KAZ) – 2500$

Sofiya Malysheva (KAZ) – 2000$

Girls U12

Yeonkyung Lim (KOR) – 3000$

Yoonseol Choi (KOR) – 2500$

Fangqiao Zou (CHN) – 2000$

Boys U14

Siyun Kim (KOR) – 3000$

Xiande He (CHN) – 2500

Bing Huan Tsai (TPE) – 2000$

Boys U12

Cheng-en Tsai (TPE) – 3000$

Yeseong Lee (KOR) – 2500$

Bhasura Udom. (THA) – 2000$

USD 38900 distributed to 36 players from more than 15 nations

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Development Grant Distributed

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ATF Coaches Workshop

Nine distinguished speakers shared their expertise through focused presentations, contributing greatly to the success of the workshop.

Over 135 coaches from 16 nations took part in the workshop, engaging in key discussions and learning opportunities across two productive days.

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Asian Coaches Workshop2025 21-22 November , Philippines

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ATF Live Stream and Score Review

In 2025, we successfully organized and held 160 tournaments using a professional real-time results broadcasting system (Live Score).

The implementation and stable operation of Live Score significantly increased the interest of spectators, partners, participants, and fans, and confirmed the high level of convenience and transparency of refereeing.

Holding 160 tournaments with Live Score was an important step in the development of tennis in our regions and confirmed the ATF's status as a leader in the use of modern digital technologies to promote tennis in Asia.

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ATF Social Media Channels Review

The Asian Tennis Federation strengthened its digital communication strategy through the creation and active use of its official X (formerly Twitter) account.

While the account was formally launched in May 2024, its subsequent activity, engagement patterns, and content evolution demonstrate a clear upward trajectory.

This report narrates the growth of the ATF X page from inception to the present day, highlighting follower count development, the nature of its most successful posts, and its increasing emphasis on Grand Slam coverage.

Twitter / X

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ATF Social Media Channels Review

The Asian Tennis Federation’s X account has demonstrated steady progress since its launch. From a functional information channel in mid‑2024, it has evolved into a dynamic digital platform that:

• promotes Asian tennis achievements,

• amplifies junior development,

• celebrates regional talent on global stages, and

• engages a growing community of tennis followers.

Twitter / X

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ATF Social Media Channels Review

Instagram

Throughout the year, extensive and systematic work was carried out to develop the social media platforms of the Asian Tennis Federation (ATF).

The main focus was on strengthening video content, improving overall content quality, launching new engagement-oriented formats, and enhancing communication with national federations. As a result, all goals set for the year were successfully achieved, significantly improving the effectiveness of ATF’s digital presence.

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ATF Social Media Channels Review

A series highlighting key moments and milestones in the development of the Asian Tennis Federation.

One of the historical stages in the development of ATF is highlighted — the period when the Asian Tennis Federation was formed as a regional organization and began uniting the national tennis federations across Asia.

This was the “foundation” and consolidation phase of the federation, marking its early years of operation.

ATF History

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ATF Social Media Channels Review

  • Inspirational posts featuring notable tennis players from Asia and their career achievements and journeys.

This content highlights current Asian tennis stars, attracts match viewers, and inspires aspiring tennis players.

  • Educational posts with interesting and informative facts about tennis increase saves, shares, and engagement.

This content helps aspiring tennis players learn more about their favorite sport and attract the attention of non-tennis audiences to our sport.

Asian Tennis Stars and Tennis Facts

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ATF Social Media Channels Review

ATF has collaborated with Dylan Gee @tenniswithdylan – Tennis Influencer with reach of more than 6 Million followers and have a PR Tour planned in October 2025 – spanning:�

  • Almaty, Kazakhstan
  • Jordan
  • Hong Kong, China

Collaboration with Dylan Gee

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ATF YouTube Review

YouTube traffic compared to 2024

Thanks to the increase in the number of tournaments broadcast, we were able to increase the number of online views, and our viewers also regularly rewatch old broadcasts on YouTube.

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ATF Website Review

  • An events calendar was developed and subsequently updated several times throughout the year The calendar within the event was updated and modernized, note: Including the addition of a function in the calendar so that the Live Score widget is displayed on the internal tournament page.
  • A new menu for the site has been developed and implemented
  • Many new pages have been added for new sections in accordance with the new site structure from the updated menu
  • The photo gallery now has a feature for sorting photos by year
  • The functionality for adding banners to the first screen of the website's main page was redesigned and modernized, including the ability to publish banners without news.
  • Adding a block with live stream broadcasts to the website's main page
  • A forum for the website has been developed and is now fully ready for launch

Highlights

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ATF Website Review

Website traffic for 2025

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ATF Website Review

Website traffic compared to 2024

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ATF Design and Branding Review

Highlights

  • Created templates for Grade 1, Grade 2, Grade 3 tournaments, as well as for tournaments and events under ITF, which helped unify the visual style and speed up material preparation.

  • Produced individual graphic illustrations for 12U, Grade A, Grade A 16&U, and YTS tournaments.

  • Redesigned the atf.hitcourt.com website, updating the visual style and improving the overall layout

and presentation of materials.

  • Together with the team, launched and designed the “History of ATF” content series, which allowed us to start presenting the organization’s development on a regular basis.

  • Created and designed the “Stars of ATF” content direction, highlighting athletes and their achievements.

  • Prepared visual designs for posts featuring quotes from well-known tennis players, expanding the variety of content available to our audience.

  • Launched the YTS project, including the development of its visual style and initial content materials.

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ATF Design and Branding Review

Annual Update

Each year, we maintain the core concept but update the details to maintain a cohesive and fresh look. This results in a refreshed design that remains true to our vision and highlights key elements.

2024 Design Examples

2025 Design Examples

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ATF Design and Branding Review

Educational Section: ATF History, Stars, and Values

We created an educational section to highlight ATF history, key figures, and achievements, and to inspire the next generation.

Purpose :

  • Teach juniors ATF history
  • Inspire with real success stories
  • Preserve our legacy
  • Connect generations

Quotes Section:�Shows that every athlete has a unique path, professionals also struggle, and progress comes through overcoming challenges — supporting a healthy, growth-focused mindset.

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ATF Design and Branding Review

Update ATF Website

We redesigned the ATF website to be modern, dynamic, and fully aligned with our identity.

Key Improvements :

  • Updated visuals and animations
  • Faster, simpler, fully responsive UX/UI
  • Clean, minimal layout
  • Clear structure for quick access
  • Strong alignment with ATF brand

 

We build a unified, evolving visual identity for ATF. It stays recognizable, adapts each year, and connects all categories through shared colors, shapes, and dynamics — forming one cohesive visual system for the entire Federation. Ex:

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ATF Design and Branding Review

Young Tennis Stars

Core Idea:

�Growth and movement. The logo evolves from the ATF symbol; smooth, rounded shapes create friendly energy.

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ATF Nations Recognition Awards

Presented at the ATF AGM 2025

ATF annually presents “ATF Development & Recognition Awards” to deserving Nations in 2025

  • East Asia - Korea
  • West Asia - Bahrain
  • Central Asia - Uzbekistan
  • South Asia - Pakistan
  • South-East Asia - Philippines

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ATF Nations Recognition Awards

East Asia

Korea

Received recognition with their continuous support of ATF development Programs, hosting B1Competition, Officiating schools to help development pathways. Testament is the presence of good junior players in all the ATF/ITF Teams and giving great results, amongst the strong presence in international rankings as well.

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ATF Nations Recognition Awards

West Asia

Bahrain

Received recognition with their continuous support of ATF development Programs, hosting Asian Junior Tour events of all age categories. They have also hosted Davis Cup team competitions and hosting of ITF Officiating school level 2 amongst other programs to support development pathways.

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ATF Nations Recognition Awards

Central Asia

Uzbekistan

Received recognition with their Renewed energy and strong thrust towards spread of development calendar and opportunities in the nation. They hosted 12&U Team competition and are actively engaging for more programs. Hosted 2 ITF WTTs already and two more planned in the year. Exhibited active participation in ATF events as well.

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ATF Nations Recognition Awards

South Asia

Pakistan

Received recognition for active working towards hosting events and active engagement with ATF. They have displayed keen interest to host ATF initiatives in the country. Many development initiatives including ITF WTTs and ATP Challengers being hosted to help energize the growth graph of the nation.

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ATF Nations Recognition Awards

South - East Asia

Philippines

Received recognition with their renewed energy and hosting many ATF and ITF events. Hosted GSPDP Championships, HPTC, Administrators Workshop and hosting of the pioneer Asian Coaches Workshop. Hosted first officiating school and active participation in junior events

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With the power of unity,

We deliver more