Population, Sample & Types
🌍 Population (N)
👥 Sample (n)
🎯 Sampling
What is Probability Sampling?
Simple Random Sampling
Systematic Sampling
Stratified Sampling
Clustered Sampling
What is Non-Probability Sampling?
Convenience Sampling
Quota Sampling
Purposive or Judgmental Sampling
Snowball Sampling
Probability Sampling Methods | Non-probability Sampling Methods |
Probability Sampling is a sampling technique in which samples taken from a larger population are chosen based on probability theory. | Non-probability sampling method is a technique in which the researcher chooses samples based on subjective judgment, preferably random selection. |
These are also known as Random sampling methods. | These are also called non-random sampling methods. |
These are used for research which is conclusive. | These are used for research which is exploratory. |
These involve a long time to get the data. | These are easy ways to collect the data quickly. |
There is an underlying hypothesis in probability sampling before the study starts. Also, the objective of this method is to validate the defined hypothesis. | The hypothesis is derived later by conducting the research study in the case of non-probability sampling. |