GTM AUTOMATION

STARTS HERE

How non-engineers can use Claude Code to build real marketing

workflows… starting with personalised video at scale

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Lisa Vecchio

THE PROBLEM

PERSONALISED

VIDEO DOESN'T

SCALE.

UNTIL NOW.

Industry data suggests personalised video increases reply rates by 2x to 3x compared to a standard text email. The baseline is already low: cold email averages 1 to 5% reply rate. Even doubling that changes your pipeline math significantly.

01

MANUAL DOESN'T SCALE

Recording individually maxes out at

10–15 contacts before it breaks your week

02

GENERIC DOESN'T WORK

Same message to 500 accounts reads

as spam. Especially in ABM.

03

OPS HAS OTHER PRIORITIES

Building this automation usually sits

in a backlog for months

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THE BIGGER PICTURE

Where this

is all

heading

Full GTM automation with Claude Code is a journey.

Today we're showing one part. The rest is where teams are heading.

FULL VISION

Your contacts & intent export

↓

TODAY'S DEMO

PERSONALISED VIDEO GENERATION

↓

Slack: human approval

↓

Outreach / Salesloft / HubSpot

↓

Responses feed back to CRM

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We're zooming in on one node — the rest is where you go next

CLAUDE CODE

Not a chatbot.

A doing machine.

CLAUDE.AI / CHATGPT

· Lives in a browser tab

· Suggests things for you to do

· You copy, paste, run it yourself

· One response at a time

CLAUDE CODE

· Works on your computer directly

· Writes the code and runs it for you

· Handles multi-step workflows end to end

· You direct — it does

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The shift: from thinking partner to doing partner

TWO THINGS WORTH KNOWING FIRST

What is an API. What is Fal.

API

A door into software

An API lets two pieces of software talk to each other. You send a request, you get a response back. No interface. No clicking. Just data in, data out.

THINK OF IT AS

A waiter. You tell them what you want, they go to the kitchen and come back with it. You never see the kitchen.

FAL

Where the model lives

Fal is a platform that hosts AI models — including VEED's Fabric 1.0. You call the API, Fal runs the video generation, and sends you back a link.

THINK OF IT AS

A factory you can rent by the second. You send the instructions, they make the thing, you get it back. You never need to own the factory.

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You don't need to understand how they work — Claude Code handles the conversation with both

BEFORE YOU START

Four things.

Then you're ready.

01

Install

Claude Code

Download the Claude desktop app from claude.ai. No terminal needed.

02

Get the VEED Fabric Fal API key

Sign up at fal.ai. Copy your API key — you'll add it to the end of your prompt.

03

Prepare your

contact list

Export from CRM. Add one personalisation hook per contact.

First | Company | Hook

Sarah |Acme

scaling pipeline

James | Jones

new product

Priya | Northstar

board pressure

04

Add your

headshot

One photo of the presenter in the same folder. The face in every video.

YOU'RE READY TO GO.

Don't have hooks yet? Ask Claude.

Give Claude the company names & it suggests a hook & scripts for each one. Best hooks come from real signals: a funding round, a job post, something they said on LinkedIn. Claude gets you 80% there in two minutes.

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THE WORKFLOW

End to end

01 — YOU PROVIDE

Your inputs

Contact list with hook column

One headshot of the presenter

→

02 — CLAUDE CODE

The automation

Reads every contact one by one

Writes a personalised script

Sends each to the VEED API

→

03 — VEED FABRIC API

Video generation

Receives script + headshot

Syncs mouth to spoken words

Returns a video link

→

04 — OUTPUT

One link per contact

Sarah at Acme → her video

James at Greenfield → his video

50 contacts = 50 videos

05 — BEFORE YOU SEND

Human review — not optional

Watch 5–10 videos. Check lip sync, script accuracy, correct names. One bad video to the wrong person is worse than no video at all.

06 — OUTREACH

Drop links into your sequence

Paste into HubSpot, Outreach, Salesloft, or LinkedIn DM. One column, 50 rows, done.

COST REALITY CHECK

~$1–2 per video

50 contacts ≈ $60-800 in API fees — less than an hour of agency time. 720p · 45s · commercial use permitted.

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WHAT YOU ACTUALLY SAY TO CLAUDE CODE

"

I have a contacts.csv file and a headshot called lisa2.png in the folder ~/Desktop/veed-demo. For each contact, write a personalised 15-second script using their name and hook, then call the VEED Fabric API at veed/fabric-1.0/text using my headshot, the script as the text field, professional warm conversational american woman as the voice description, and 480p resolution. Save all the video URLs to output_log.csv when done. Use <insert> as FAL KEY

01

THAT'S THE WHOLE INSTRUCTION

No code. One sentence.

Describe the outcome.

02

IT MAY ASK A QUESTION OR TWO

Answer in plain English.

It's figuring out the best approach.

03

ITERATE IN PLAIN ENGLISH

"Skip failures."

"Add job title to the script."

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The shift: from writing code to directing outcomes

LIVE

DEMO

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FROM PROOF TO PRODUCT

Wrap a UI

around the

same API

Claude Code proves the logic.

Lovable makes it usable for the whole team.

CLAUDE CODE

1:many at scale — 500 video links out.

LOVABLE

1:1 ABM. SDRs pick a lead, one video, send.

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WHAT TO DO ON

MONDAY

THIS WEEK

Get a Fal API key. Open Claude Code.

Ask it to call VEED Fabric with your headshot and a test script. See a video come back. Budget: ~$1.

THIS MONTH

Build the loop for your top 20 accounts.

QA every video before you send. Send five manually. See what reply rates look like.

THIS QUARTER

If it works, productise it.

CRM integration, Slack approval, automated send. The logic is already proven.

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You don't need to code everything from scratch to start.

COMMON QUESTIONS

Questions you probably have.

COST & ACCESS

Do I need to pay for Fal?

Pay as you go. ~$3–4 per video at 480p. Free credits to test — enough for a few videos.

Does VEED charge separately?

No. Fabric 1.0 runs through Fal. One bill, one place.

Do I need to pay for Claude Code?

Yes — Claude Pro plan or higher from Anthropic.

THE WORKFLOW

Can I use my own voice?

Yes. Use the veed/fabric-1.0 endpoint with your own audio file instead of the text endpoint.

Can I change the avatar?

Yes — swap the image file for any headshot you want.

How long does 500 contacts take?

~2–3 mins per video. Run it overnight. Wake up to 500 links.

SCALE & COMPLIANCE

Is this production ready?

Not yet — proof of concept. A production version needs CRM integration and error handling.

What about GDPR?

Generating personalised content from contact data counts as data processing. Check your agreements.

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