2 of 12

Introduction to Indian Fashion Market

In spite of its overwhelming presence in newspapers, magazines and on television, the fashion industry in India is young. The first professional fashion show was held in this country just over 20 years ago.

The word 'fashion' brings on images of glamour. The onset of the worldwide fashion market in India has given a thrust to the fashion industry. This has attracted so many young people to this industry.

This Photo by Unknown Author is licensed under CC BY-NC-ND

3 of 12

Introduction to Indian Fashion Market

Today, there are a couple of hundred Indian fashion designers peddling designs and wares. Some are well known and are expanding, slowly but surely, into the international market. India's romance with fashion design has just begun and is bound to grow by leaps and bounds. Glamour has caught on. Young women want to emulate models and the designer wear of Hindi film stars.

Fusion of Indian and western looks are all the rage. Then, there is everything from pure ethnic wear, highly suitable for Indian bridal collections to purely Western style designer wear for the red carpet. India loves fashion!

India hosts its own fashion weeks in Delhi and Mumbai which seem to be getting bigger and better every year. The names are getting known as well - Rohit Bal, Tarun Tahiliani, Ritu Kumar, Manish Malhotra, Ritu Beri, Manish Arora, Satya Paul, Rocky S --- the list just keeps growing.

This Photo by Unknown Author is licensed under CC BY-SA

Traditional Indian clothing for women in the north and east are saris worn with choli tops; a long skirt called a lehenga or pavada worn with choli and a dupatta scarf to create an ensemble called a gagra choli; or salwar kameez suits, while many south Indian women traditionally wear sari and children wear pattu langa.
Perfect to be worn with both Ethnic and Western wear palazzos are fashionable and comfortable too. Style these with trendy tunics, kurta or tops to complete your casual look. One of the latest fashion trends online, dhoti pants have secretly made their way to the wardrobes of all the fashionistas

The Punjabi suit is the traditional dress of women in the Punjab region. It is made up of a kurta or kameez and a straight cut salwar. In some parts of the Punjab region, men also wear the Punjabi suit.
The women of Kerala wear traditional costume called Mundum Neriyathum. The mundu is the lower garment and neriyathu is the upper one worn over a jacket or a blouse. The lower part of the dress consists of two pieces of cloths. Mundu is worn below the naval and is made of cotton

This Photo by Unknown Author is licensed under CC BY-NC-ND

80s fashion in India was more about brown and mustard colors for men. Flared pants, high waist and printed shirts were common. women shorter bottoms and baggy tops. ... 20s saw more defined fits, low waits and neural colors.
The black or red leather (or pleather) pants, fitted shirts, halter tops, cropped tanks, flared pants, and platform shoes. The color palette brightened up from the darker grunge tones to plums, navy's, and reds
Sarees are the traditional costume of India, but it came in 2000 with a knack. It came out in a slinky, glamorous, re-incarnation as the saree worn with deep-cut, in fabrics like net, satin, chiffon and lace

MUGHAL CLOTHING

Men wore long and short robes and coats including the chogha (clothing), a long sleeved coat. A "pagri" (turban) was worn on the head and "patka", an adorned sash, was worn on the waist. "Paijama" style pants were worn (leg coverings that gave the English word pajama).
A Peshwaz is one of the most opulent forms of Mughal clothing designed for women. This garment can be described as a tunic and is comprised of a fitted bodice and skirt. Similar to a robe, it was worn and tied at the waist.
Akbar wore a small rounded turban on his head studded with precious stones which was a clear mark of his prestige and honourable persona, along with which he wore a long Kurta, on top of which he wore a jacket which resembled the modern day Sherwani.�

SHOPPING PLATFORM FOR CLOTHS IN INDIA

Jabong was once thought to own one-quarter of India's fashion e-commerce market, making it the chief threat to Myntra. eBay– eBay India, one of the earliest online marketplaces in the country. Fashioner – Fashioners is India's one of the largest fashion apparel store.
Hill Road-This is one of the best clothing markets in Mumbai
Chandni Chowk, Delhi-This place without any doubt is the most famous of all markets in India. It is the largest wholesale market where you can find everything.

Initiatives Taken by Government to Promote Indian T&C Industry�

100% FDI has been allowed in textile sector via automatic route.
Upgradation of labour’s skill-set through allocation of funds and implementation of National Skill Development Programme in the T&C sector.
To improve the status of power loom weavers, a mega package has been planned that includes social welfare schemes, insurance cover, cluster development and upgradation of obsolete looms along with tax benefits and marketing support.
To promote high-quality handloom products, the government has started promoting the “India Handloom” initiative on social media to connect with young customers.
An MoU has been signed between CMAI (The Clothing Manufacturers’ Association of India) and CCCT (China Chamber of Commerce for Import and Export of Textile) to increase T&C exports from India.
Effective implementation of sector-related policies, substantial financial support from government and creation of investment opportunities will help this industry contribute significantly to the “Make in India” initiative.

ROLE OF CLOTHSING INDUSTRY IN INDIAN ECONOMY

A third of India's textile production is exported. India's Textile Exports was worth US$37.74 billion in 2017-18. The US and the European Union are the two largest markets for Indian textile exporters, followed by various Asian countries.
The domestic textiles and apparel industry contributes 2.3% to India's GDP and accounts for 13% of industrial production, and 12% of the country's export earnings.

This Photo by Unknown Author is licensed under CC BY-SA

FAMOUS FASHION DESIGNER IN INDIA

This Photo by Unknown Author is licensed under CC BY-SA-NC