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Tweets, Tags, and TikTok: �Social Media for the Neonatologist

Nicholas Carr, DO

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Attending Neonatologist, Assistant Professor in Pediatrics

Associate Medical Director, NICU | Primary Children’s Hospital

Medical Director, Neonatal Transport | Intermountain Life Flight

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Disclosure

I have no conflicts of interest to declare.

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I will discuss common social media platforms but do not endorse or receive financial support from them.

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What do these people have in common?

(wrong answers only)

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To be discussed �(and what will not be)

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Start with the why?

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Keeping up with the millennials?

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Generational adoption of social media for healthcare utilization continues to increase��This is increasingly reflected in the NICU

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Neonatal intensive care is becoming more family-centric��However multiple studies highlight gaps in support filled by online health communities

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Online Health Communities

  • 56% of NICU families participate in online health communities as a major source of education and experience sharing

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What about the outcomes of our patients?

  • Parent stress
  • Parent satisfaction
  • Readiness for discharge
  • Mortality beyond discharge

… and more

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Tweets, Tags, and TikTok: �Social Media for the Neonatologist

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60% of doctors feel that social media enhances care

Facebook remains most utilized form of social media, followed by Twitter and You Tube

Use of social media has led to increased transparency in healthcare

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Numerous Reasons for Use of Social Media in Healthcare

Raise awareness

Combat misinformation

Crisis communication

Resource sharing

Answer common questions

Public health monitoring

Patient engagement

Patient support

Research recruitment

Marketing

and more...

Learn

Educate

Promote

Personal Branding

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Learn 🤔

It takes a village…

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Engage colleagues, patients, and seek advice

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Stay up to date on current clinical care

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Fill knowledge gaps and/or contribute to group knowledge

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Learn 🤔

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Educate 🤓

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ed·u·cate

give intellectual, moral, and social instruction to someone,

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  • Communicate
  • Collaborate
  • Enhance your field

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Educate 🤓

Communicate

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  • Disburse data
  • Resource sharing
  • Combat misinformation
  • Public health
  • Crisis management

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Collaborate

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  • Partnered care (patients and colleagues)
  • Quality improvement
  • Research
  • Training programs
  • Communities

Educate 🤓

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Educate 🤓

Enhance your field

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  • Advocacy?
  • Change practice?
  • Improve outcomes?

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Promote�Practice 🤯

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The International Society for Evidence-Based Neonatology (EBNEO) was founded in 2015 with a vision that neonatal care should be firmly based on the best available evidence.

https://ebneo.org/about/

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Social Media “Bots”

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Back to these people

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Personal Branding 🥰

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AAP SONPM Section Chair

Utilizing her voice:

  • Vocal advocate
  • Liaison for our section
  • Generation of multiple new subgroups including WiN, MidCaN, WECan, and more…

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HINT: She is our next speaker coming up!

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Personal Branding 🥰

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Personal Branding 🥰

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DR. GLAUCOMFLECKEN - WILL FLANARY, MD

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How many people actually know an ophthalmologist besides this one?

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Personal Branding 🥰

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Shameless plug…

#D8BigSky

@D8Neonatal

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