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PC�Creation�

I have just start my journey in Digital marketing. I became fascinated by the idea of discovering the world through my skills

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About�Company

We, believe in Growth, fast paced Growth !

Our agency was started in 2021 with a goal to provided top notch Digital Marketing services. we started off with just 3 clients and today we have more than 500 clients across the world.

We have worked with some of the most successful business in industries like education,IT,Finance,FMCG etc

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About Akasa Air

Akasa Air, a brand of SNV Aviation Private Limited, is an Indian low-cost airline headquartered in Mumbai, Maharashtra, India. It was founded by Vinay Dube The airline began commercial operation with its first flight service from Mumbai to Ahmedabad on 7 August 2022, after receiving its first Boeing 737 MAX aircraft. Akasa currently connects Mumbai, Chennai and Bangalore

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Industry Analysis-Aviation

The civil aviation industry in India has emerged as one of the fastest growing industries in the country during the last three years. India has become the third largest domestic aviation market in the world and is expected to overcome UK to become the third largest passenger market by 2024

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Industry Analysis -Aviation

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Buyer’s Journey Framework

Customer journey/Buyer’s journey	Awareness Stage	Consideration Stage	Decision Stage
What is the customer thinking or feeling	They want to go anywhere	I am inform here	You info here
What is the customer’s action	You info here	Shortlist 4-5 company	Your info here
What or where is the buyer researching	You info here	On Google or any other searching engine	Your info here
How will we move the buyer along his or her journey with us in mind	You inform here	You inform here	Give discount and more Services

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Buyer’s Journey Framework

Customer journey current state	Step 1	Step 2	Step 3	Step 4	Step 5
Customer thinking	Go anywhere	Your inform	Your inform	Your inform	Your inform
Customer actions	Your inform	Shortlist 2-3 company	Your inform	Your inform	Your inform
Customer touch point with business	Your inform	Your inform	Affordable price and discount	Your inform	Your inform
Change about this step	Your inform	Your inform here	Because this section is for customer and above this for business	Your inform here	Your inform here
Why will make this change	Your inform here	your inform here	Your inform here	Your inform here	With the help of social media

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Buyer’s journey framework

Lead Nurturing	Stranger	Subscriber/lead	MQL	Opportunity	Deal closed
Lead thinking	to get email id and contact number	Your inform here	Your inform here	Your inform here	you inform here
Lead hearing from or talking to	Your inform here	Your inform here	Your inform here	Your inform here	Your inform here
Lead interacting	Your inform here	Your inform here	Sales team	Your inform here	Your inform here
Expedite this process	Your inform here	Your inform here	Your inform here	Customer intention	Your inform
Lead comfortable decision	Your inform	your inform	Your inform	Help of social media, Tv ads	Your inform

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Buyer’s journey framework

Future State	Step 1	Step 2	Step 3	Step 4	Step 5
Thinking/feeling	They want to go anywhere	Your inform here	Your inform here	Your inform here	Your inform here
Customer action	Your inform here	Short list 2-3 company	Your inform here	Your inform here	Your inform here
Customer touch point with the business	Your inform here	Your inform here	They need good services	Your inform here	Your inform here
Above section differ than current state	Your inform here	Your inform here	Your inform here	Your inform here	Your inform here
Customer journey	Your inform here	Your inform here	Your inform here	Your inform here	Through the customer review

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Buyer’s journey framework

A day in the life	Early Moring	Late Moring	Afternoon	Evening	Night time
Thinking	some of passenger travel in early morning	Maximum passengers travel this time	Your inform here	Your inform here	Your inform here
Customer actions	Your inform here	Your inform here	Your inform here	Your inform here	Your inform here
Biggest pain points	Your inform here	Many new passenger fair	Your inform here	Your inform here	Your inform here
Customer interact	Your inform here	Your inform here	Your inform here	Your inform here	Your inform here
Better utilized at this product	Your inform here	Our inform here	Your inform here	Through customer review	Your inform here

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Offer and Discount

Location
Distribution Channel

Advertising
Public reaction

Start from 1200
Km basic charges
Over 4 people free

Hotels
Car rental
Baggage delivery

Product

Price

Place

Promotion

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Offer and Discount terms and condition

Hotels are booked per day wise charges of hotel defined market search
For holiday plane charges are vary give some extra discount
For long booking need some extra facility to provided our customer and if possible give some free small services
For five star hotel charges may be different
for car services price should be decided market research
Try to provided km base charges rather than hour base charge
Over 4 people some services free (but it applicable 4 people segment charges like 8 people 2 services charges are free which decided by company

We advertise through social media, you tube ads, Google search ads
For our web site we needed excellent home page just like our competitors
Need pop up query instruction
Show case our tie up company
Ties up master card, visa, Rup pay cards

for excitements deal

Show case special holiday plane
Honey moon special package
Try to target audience through what's app

Try to engage with public and gathered information what they needed what they like our services most
Put some public reaction from our competitor

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Strategy and Target

From location wises which state how many flights are run to be observe
Which places booking are maximum should be watch
Which time passengers book maximum should be noticeable
Our main target to improve our domestic flight then generate revenue
Flight tickets are reasonable ,mainly target middle class families
Tickets price should decided by market research

Location

Abase air motto is to reach every people who have desire to travel by flight
So we targeted popular airport also target local airport those have new launch
Our government desire to reach flight journey to every common people so with this initiative we must go forward and target local flights as per required
We must aware new launch Airports passengers demand
Targeted small route journey as minimum price though we have noticed how the revenue generate for this route

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Distribution channel

Does Akasa air have international flights?

As of 17 August 2022, Akasa Air serves a total of 8 destinations, all being domestically located within India. Most flights are operated with daily frequencies. There have also been plans to launch international flights as well.

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Data and Analysis

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Data and Analysis

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Data and Analysis

Coast share of I Indian Airlines

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Market share of Indian Airlines

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DATA and Analysis

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LANDING PAGE

Before

After

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LANDING PAGE

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Organic Strategy

Current Title & Meta Description

Updated Title & Meta Description

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Lead generation ads

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Instagram paid ads

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Email marketing Strategy

THIS CHRISTMAS AKASA AIR GIVES YOU 10% OFF !ALL FLIGHTS

Body- Thank you to trust on AKASA air ,we believe your expectation is our priority, our services all over India,grab this christmas deal

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Product Life Cycle