HACK TRASH NYC 2017
PROBLEM: NYC FOOD CONTAINERS TRAPPED IN A LINEAR PROCESS
Two third of the street is full of litter
‘Recyclable’ packaging rarely recycled, almost
never reused
Assembly lines for
rapid production
MAJOR OBSTACLE: CONVENIENCE
x24,000
in Greater NYC!
Take Away
Food
Container
Reuse
SHAREWARE
Provide
containers
Customer
walks in
Scans
barcode
Gets food
in container
Drops off container
Tracks receptacle
capacity
Pick up when full
Washing service
Back to restaurant
SOLUTION: CLOSING THE CYCLE
Tracks restaurant inventory
STAKEHOLDERS: HOW SHAREWARE HELPS
Food Consumers
Food Sellers
Those Who Pay For Hauling
CHANGE BEHAVIOUR WITHOUT CHANGING EXPECTATIONS
PILOT PROGRAM:
MIDTOWN, NEW YORK
Densely Populated
Active Lunch Crowd
High Commercial Activity
Good Advertising Space
SHAREWARE RECEPTACLE:
A BIN APART: BASELINE FEATURES
Easily recognizable / Operable
Opening fits container & open only with app
Tracking capacity left in container
Space for advertisers
Solar powered
Portable but not easy to move
SHAREWARE RECEPTACLE:
A BIN APART: EXPANDED FEATURES
Advanced sorting of containers in receptacle
Can handle multiple container types
Portable but not easy to move
Talks to people, tells them not to send things to landfill
HOW IT WORKS
Home Screen
SHAREWARE APP: TRACKING & REWARDS
Find Nearby Vendors
Select Vendor
Check Out Container
Return Container
SHAREWARE TO-GO
CONTAINER: Baseline Container
Easily recognizable / Usable
Standard salad, grain, sandwich pack
Single piece with non-removable lid
Thick plastic, microwave & dishwasher safe
400 washes
SHAREWARE TO-GO
CONTAINER: Full Container Line
Additional food container types
Increased functionality - bottom
tray reservoir, heat vents
made from post-consumer plastic or silicon
Ancillary solutions for cutlery and bags
Expenses
New Bins
Re-Usable Container Inventory
Bikes, Bikers, and Trailers
Delivery Bags and Bins
Washers and Washing Locations
FINANCIALS: Is This Viable?
QUICK START COST
~$6,000
per block
Revenue Sources
Advertising = On the bins
Bin Rental = In corporate offices and building lobbies
Container Rental = From the restaurant
Consumer Membership = To use shareware (at least for now)
SCALABILITY: How Big Can This Get?
Midtown Pilot
Common Container
Take-out Only
NYC Expansion
More Neighborhoods
Delivery Too!
New Container
Design
Expansion
Versatile Receptacle
Container Types
Centralized Washing
Reusable Add-ons
Utensil & Bag
Solutions
Additional
Functionality
City Expansion
N.E. US Metropolises
If you can make it here...
THANK YOU
FINANCIALS: Details
$1 / month customer app subscriptions
$250 / month dedicated corporate lobby receptacle
(plus $5 charge every time customer loses container)
+
-
$3.50 per unit manufacturing cost
$1,500 manufacturing cost
$0.10 rental cost to restaurants
$0.01 degrade cost per wash
$0.5
per unit washed
(same as non-reusable
competitors!)
$15 Living Wage!
$0.05 - $0.10
per unit roundtrip:
receptacle > washer >
business
(idle kitchen space for restaurants with no lunch business, mobile washing unit, or 3rd party facilities