COVID-19
June 23, 2020
COVID-19
4 month update
July 23, 2020
How are you?
Agenda
Hypotheses
#1
Last Man Standing
#2
Short Dip
25
+/- 25%
Data Tools
Select + Compare
March 9
Traffic +25%
Conversion Flat
Members Net Change +45%
40 days in...
Traffic +20%
Conversion Flat
Re-opening
Traffic +16%
Conversion -18%
Net Member +16%
Cancellations -13%
July 23
Traffic -9%
Conversion -11%
Net Member -9%
Cancellations -8%
March 14
Traffic +25%
Conversion +25%
Members Net Change +326%
40 days in...
Traffic +22%
Conversion +22%
June 23
Traffic +23%
Conversion -26%
Members net -1%
Cancellations -10%
July 23
Traffic -2%
Conversion +3%
Members net +10%
Cancellations -5%
South Korea Singapore
Taiwan Hong Kong
+/- 10 days
Traffic +5%
Conversion +10%
Last 30 days
Traffic +12%
Conversion -20%
40 days in...
Traffic - Flat
Conversion - Flat
July 23
Traffic +22%
Conversion - Flat
Cancellations +16%
Members net +10%
March 20
Traffic - Flat
Conversion +7%
Quarantine?
40 days in...
Traffic +25%
Conversion +26%
Net member 104%
June 23
Traffic -7%
Conversion - Flat
Net member -8%
July 23
Traffic - Flat
Conversion +6%
Net member +14%
40 days in...
Traffic +16%
Conversion Flat
June 23
Traffic +13%
Conversion -18%
Members Net +29%
July 23
Traffic +28%
Conversion +11%
Members Net +27%
Risk
Chargebacks - June
Chargebacks - July
Refunds - June
Refunds - July
Forecast
+30 days? …+60 days?
+30…+60 days
Decrease in Traffic
Decrease in Conversion
Increase in Cancellation
July Forecast
+30 days? …+60 days?
The New Normal
+30…+60 days
Traffic Flat
Conversion Increase
Cancellation Increase
Takeaways
Conversion
+
Retention
Risk Mitigation