A Children's Educational Toy Brand
by Athallia Dewayanti
Table of Contents
Campaign Goals & Objectives
01
Content Plan and Calendar
Target Audience Analysis
Platform Selection
Engagement Strategy
Example Content
02
03
04
05
06
Toy company founded in 1932, known for its iconic interlocking plastic bricks that inspire creativity and play worldwide
Campaign Goals & Objective
Boost Engagement
Community Building
Achieve 25% increase in engagement rates within 3 months
Build an online community using #BeCreativeWithLEGO
Drive Sales
Generate 20% more sales by the end of campaign
Target Audience
Stage of Life | Lifestyle | Value | Age & Gender |
Parents with children aged 6-12, teacher looking for creative tools | Family-oriented, active on social media, engaged in creative activities | Creativity, fun education, building meaningful connection | 25-45 years old, 70% female and 30% male |
Target Audience
Occupation | Salary | Following | Platform |
Employee, entrepreneurs, housewife, teacher | Venus has cold planet | Parenting and family, toy stores, DIY | Instagram, TikTok |
Demographics
Indonesia
Indonesian parents actively use social media to find inspirations and parenting tips, while seeking educational entertainment solutions for their children at home in the middle their busy lives.
Buyer�Persona
Natalia Ru
A young mother with one child, 25 years old, employed as a digital marketing staff in Surabaya, prioritizing to family life
Lifestyle
Social Media
Goals
Challenge
Platform Selection
Share visually appealing, creative content for parents and kids.
Fun, trend-based content targeting younger audiences and creative challenges.
TikTok
Content Plan and Calendar
| | | 1 | 2 | 3 | 4 |
| | | Welcome to #BeCreativeWithLEGO | LEGO Build of the Day | Speed Build Challenge | Parent-Child LEGO Fun |
5 | 6 | 7 | 8 | 9 | 10 | 11 |
DIY LEGO Ideas | | Creative LEGO Build Time-Lapse | Vote Your Favorite LEGO Set | STEM Learning with LEGO | Tips & Tricks: LEGO Hacks | DIY LEGO Ideas |
12 | 13 | 14 | 15 | 16 | 17 | 18 |
LEGO Creation of the Week | Parent-Child Challenge | | Guess the Build | | LEGO for Beginners | LEGO Brick Art |
19 | 20 | 21 | 22 | 23 | 24 | 25 |
Add Yours | User-Generated Content Highlight | Guess the Build | Behind-the-Scenes with LEGO Builders | | DIY LEGO Ideas | |
26 | 27 | 28 | 29 | 30 | 31 | |
Daily LEGO Inspiration | User Creations Spotlight | LEGO Masterclass: Advanced Builds | Family LEGO Fun Compilation | Thank You for Building With Us | Campaign Highlights Video | |
Week | Date | Type | Title | Caption |
1 | 01/01/2025 | Feed | Welcome to #BeCreativeWithLEGO | "Unlock endless creativity with LEGO! 🧱✨ Join our #BeCreativeWithLEGO campaign and discover fun ideas to inspire your little builders!" |
02/01/2025 | Story | LEGO Build of the Day | Today’s inspiration: A colorful LEGO house 🌈. Try building your own version! | |
03/01/2025 | Reels and TikTok | Speed Build Challenge | Watch the excitement as kids race to build their favorite LEGO sets! Can you beat them? #BeCreativeWithLEGO | |
04/01/2025 | Feed | Parent-Child LEGO Fun | "LEGO brings families together! 🧱✨ It’s not just for kids – create, play, and bond as a family with endless possibilities. #BeCreativeWithLEGO #LEGOFamilyFun" | |
05/01/2025 | TikTok | DIY LEGO Ideas | Use LEGO to create something unique! Today’s challenge: Build a small robot 🚀. Share your version with #BeCreativeWithLEGO |
Week | Date | Type | Title | Caption |
2 | 07/01/2025 | Reels | Creative LEGO Build Time-Lapse | Watch creativity come to life with LEGO bricks! What will you build today? Share it with us! #BeCreativeWithLEGO |
08/01/2025 | Story | Vote Your Favorite LEGO Set | Which is cooler: Coffee Shop ☕ or House 🏠? Vote now! | |
09/01/2025 | Feed | STEM Learning with LEGO | LEGO isn’t just a toy—it’s a STEM learning tool. Build your child’s future with #BeCreativeWithLEGO | |
10/01/2025 | Reels | Tips & Tricks: LEGO Hacks | Discover clever ways to make the most out of your LEGO bricks! Watch now 🔧 | |
11/01/2025 | Story | DIY LEGO Ideas | Use LEGO to create something unique! Today’s challenge: Build a small robot 🚀. Share your version with #BeCreativeWithLEGO | |
12/01/2025 | TikTok | LEGO Creation of the Week | This week’s masterpiece: A unique LEGO castle 🏰. What will you build next week? Share it with #BeCreativeWithLEGO |
Week | Date | Type | Title | Caption |
3 | 13/01/2025 | Reels | Parent-Child Challenge | Who’s faster at building—a parent or a child? Try this fun activity at home! #BeCreativeWithLEGO |
15/01/2025 | Story | Guess the Build | Can you guess what this creation is? Comment below! | |
17/01/2025 | Feed | LEGO for Beginners | New to LEGO? Here are simple tips to kickstart your creative journey! | |
18/01/2025 | TikTok | LEGO Brick Art | Art with LEGO? Absolutely! Watch kids create extraordinary artwork using LEGO bricks! | |
19/01/2025 | Story | Add Yours | What have you built on this week? #BeCreativeWithLEGO |
Week | Date | Type | Title | Caption |
4 | 20/01/2025 | Story | User-Generated Content Highlight | Check out these amazing creations shared by YOU! Keep inspiring the world with #BeCreativeWithLEGO |
21/01/2025 | Feed | Guess the Build | Let’s create a LEGO world! What would you add to our LEGO city? 🏙 Show us your builds using #BeCreativeWithLEGO | |
22/01/2025 | TikTok | Behind-the-Scenes with LEGO Builders | Ever wondered how kids come up with creative ideas? Watch this behind-the-scenes reel of young LEGO masters in action! | |
24/01/2025 | Reels | DIY LEGO Ideas | Today’s idea: Build a futuristic car 🚗. What will your version look like? Share it with us! #BeCreativeWithLEGO. | |
26/01/2025 | Story | Daily LEGO Inspiration | Explore what they are building today |
Week | Date | Type | Title | Caption |
5 | 27/01/2025 | Story | User Creations Spotlight | Take a look at these brilliant builds shared by our LEGO community! Share your wonderful creation! #BeCreativeWithLEGO |
28/01/2025 | Feed | LEGO Masterclass: Advanced Builds | "Level up your LEGO skills! Here are expert tips for building more complex creations 🏗 | |
29/01/2025 | Reels | Family LEGO Fun Compilation | Here’s a compilation of the best family LEGO moments from the campaign. Join the fun with #BeCreativeWithLEGO! | |
30/01/2025 | Story | Thank You for Building With Us | This is the end of #BeCreativeWithLEGO, but your creativity continues! Keep building, sharing, and inspiring! | |
31/01/2025 | Reels and TikTok | Campaign Highlights Video | Relive the best moments of the #BeCreativeWithLEGO campaign! Thank you for being part of this amazing journey. |
Engagement Strategy
1
Respond to comments and messages within 24 hours
Use interactive content (polls, Q&A sessions, giveaway) to boost engagement
2
Partner with influencers, educators, and parenting bloggers
3
Encourage followers to share their creations using a hashtag #BeCreativeWithLEGO
4
Example Content
Welcome to #BeCreativeWithLEGO
Parent-Child LEGO Fun
"LEGO brings families together! 🧱✨ It’s not just for kids – create, play, and bond as a family with endless possibilities. #BeCreativeWithLEGO #LEGOFamilyFun"
"Unlock endless creativity with LEGO! 🧱✨ Join our #BeCreativeWithLEGO campaign and discover fun ideas to inspire your little builders!"
Add Yours
Watch creativity come to life with LEGO bricks! What will you build today? Share it with us! #BeCreativeWithLEGO