Project: The Happy Mama

Team: What To Expect

Hala Shandi

hshandi@umich.edu

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Garrett Smith

gssm@umich.edu

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Sruthee Kunnavakkam Vinchimur

stazkv@umich.edu

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Introduction

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User Research & Analysis

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Ideation & Conceptual Design

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User testing, Results & Conclusion

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Agenda

Detailed Design,Prototyping & Implementation

Introduction

In-depth project description

This project comes from the idea that there is not a smooth way for mothers to connect locally online. Enabling them to connect with other mothers and Professionals near them for support and tips from a social view aspect. As well as the ability to see upcoming events and support groups for new mothers. This leads to the idea for a fast and simple multi-faceted application that allows mothers to connect with other mothers in their local area based on the child's age group. As well as usability for mother and baby tracking patterns such as sleeping, Pumping, feeding, eating, medication, saving

important dates, Milestones, etc..

Current Objectives of Project

• Seamlessly integrate our key functions together in a high fidelity prototype to simulate the real experience a mother would have using our product
• Give mothers the ability to time manage and overall increase the quality of life
• Make sure all the functions fit well with mothers to give them the best experience overall

User Research & Analysis

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Literature reviews

Focus groups interviews

Benchmarking

Personas

User case scenarios

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Methods used, Findings and Themes

Literature insights:�

• Social media helps keep mothers connected and plugged in.
• New moms are using the internet to get information about motherhoods.
• Local online networking helps mothers to develop in person interaction with their children and themselves
• New moms face a lot of common problems including depression , baby blues, Nutrition and feeding struggles.
• “84% of new mothers considered their social media friends to be a form of social connection.”

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Interview & FGI

• 5 focus group interviews
• 2-4 pertecipent in each group
• 45-60 minutes
• Virtually ( by zoom)
• Interviews were recorded and saved in secured drive after taking the participants permission
• All team members where available.

Participants general information

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• 13 participants (11 Mothers, 2 fathers)
• Ages range 25-40
• Parents of children (below the age of 10)
• Living in the US
• Different cultural backgrounds
• 91% of the participants are married , the rest are single parents.
• 77% currently studying/working , the rest are stay home parents.

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Common Trends for Interviews

• Normalization for pregnancy
• What is normal and what is abnormal about moms and baby
• Participants have high phone usage
• Postpartum issues (Psychological problems) after birth
• Desire for a sense of community
• Tips for feeding
• Dads were great help
• Real daily ( life videos, stories vlogs,like instagram stories)
• Found videos and Scientific articles help
• Professional credibility
• Help in finding the right product or essentials for the pre and post pregnancy use and child care.

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Benchmarking

Key Points

• Users like simplicity and easy to pick up and navigate sites and apps
• Security on personal information and data is a huge issue
• Many results under one topic to see the full net of such
• Free to use and ad-free are two large positives

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Ideation & Conceptual Designs

Summary of External/Internal User Requirements Key Insights

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Organization and Brainstorming

• Started with 4 separate categories (Pre pregnancy , post pregnancy, psychological and user problems) of ideas and had a post it note session where we all wrote down and categorized our ideas with post it notes
• From this we were able to obtained 32 ideas
• Then further expanded on our ideas in the idea book
• After we narrowed down ideas to see which ones were similar and what ideas already were being used
• Concluded based on the filtered ideas to get our key functions with 3 criterias using a rating scale of 1-5
• Usefulness
• Innovativeness
• Feasibility

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Target Platform

Our target platform will be a mobile phone application

• Using data gathered from participants we found this to be the most desirable platforms among mothers
• This was decided upon to keep up with mothers busy lifestyles and on the go activities
• As well as stay relevant with the younger generation of mothers

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Main functions

Homepage

Nutrition Tab

Service Tab

Log Tab

Homepage

Description

• A scrolling feed, based off of applications like Facebook and Myspace
• Has community oriented features as well as private messaging
• Main goal is to facilitate a sense of community and familiarity among users within a set geographical location

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Home Page

Nutrition Tab

Description:

• For the betterment of mothers health
• This Tab within our mobile application allows for mothers to have personal fitness plans that cater to the needs of mothers both pre and post birth
• As well as personalized nutrition plans for mothers and their children to lead them both down a healthier happier lifestyle.
• Tips and tricks for both topics to allow for a healthier mother pre and post birth

• Usefulness: 5
• Innovativeness: 4
• Feasibility: 4

Nutrition

Fitness

Nutrition Page

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Pre pregnancy health plan

pregnancy health plan

Post pregnancy health plan

Healthy plans for children

Post pregnancy

At home workout

Pre Pregnancy workout

Personal training

Service Tab

• Description Also letting professionals upload resumes and profiles onto the application to allow for moms to quickly search
• Helping to quickly choose professionals of various fields such as nannies, photographers and psychiatrists
• Allowing for users to search specific services up within the application at the simple touch of a fingertip

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• Usefulness:4
• Innovativeness: 4
• Feasibility: 3

Service Page

Psychiatrists

Nannies

Main functions

• Homepage
• Nutrition Tab
• Service Tab
• Log Tab

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Home Page

Nutrition

Fitness

Nutrition Page

Service Page

Psychiatrists

Nannies

Logs Page

Daily activities

Symptoms

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Pre pregnancy health plan

pregnancy health plan

Post pregnancy health plan

Healthy plans for children

Post pregnancy

At home workout

Pre Pregnancy workout

Personal training

Mom

Mom

baby

Detailed Design, Prototyping, & Implementation

Interface and Metaphor

Text font for “The happy Mama” - Poppins & PT sans

tools

Adobe XD

colors

Font type

Miro

Adobe photoshop

Logo

High Fidelity Prototype

Home page

Health

Calendar

Change made:

• A/B test
• 10 moms from michigan were asked to choice either A ( the Calendar) or B (the Tracker )
• 8 out of 10 voted for calendar

Service

Chat and Video Call

Settings

Prototyping

User testing, Results & Conclusion

Methods

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• Interviews (one to one)
• Surveys (system usability scale)
• Usability testing

Interviews (one to one )

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• Material used storyboards and high fidelity prototype using adobe Xd
• 11 participants (all parents from USA ,age 25-50)
• collecting method was both online and in person
• Participants had to see the the storyboards and have a brief explanation about the project
• Participants had the chance to look at the prototype and be familiar with the design
• Observation were made by the team members and details were recorded.

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Survey System usability scale

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• Qualitative analysis
• Likert Scale which includes 10 questions .
• Participants ranked each question from 1 to 5 based on how much they agree with the statement they are reading. 1 means they agree completely, 5 means they disagree.
• 11 Participants (all parents from USA age 25-50)
• Data collected online by making the participants to use online google from
• Participants were asked to add any opinion or thoughts at the end of the Survey

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Usability Testing

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• 11 participants (all are parents from USA, age 25-50)
• We assigned each participants 6 different tasks to perform
• locate the DMs
• use the baby filter On/Off - Video call
• find during pregnancy fitness plan
• Go to user profile
• go to the settings and change Enna (voice assistant) voice
• find a babysitter from the Services tab

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• Each task was timed and notes were taken
• Online (data were recorded in google form)

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Results and Reflections

• 63% of our participants says they would like to use our app
• Found that three functions had certain pain points from user feedback and time taken from them

reflections of Survey

From survey

Common Insights

• Participants requested more information about the baby filter and how it works
• Participants were confused about the voice assistance “Enna’ voice functionality
• Participants liked the idea of having recommendation of the available babysitters been linked to the calendar, they suggested to have other professionals recommendations to be linked to the calendar.
• Participants requested a quick access for specific heath topic.

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Changes That we Made

• Add notification window to the baby filter function, this will shows when start a video call.
• Add notification window to the Enna voice assistance tell the user about the new customizing voice
• Add search bar to the calendar
• Add search bar to heath tap for keywords quick access
• Window tab shows through as different color when on specific screen

• Add search bar to the calendar
• Add search bar to heath tap for keywords quick access

Old Design

New Design

New Design

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• Added an information box to inform and navigate the user
• This box can show when user click ‘change voice’

Old Design

• Added an information box to inform and navigate the user
• This box can show when user start using the video call

New Design

Old Design

Re-testing our prototype after changes me made

• After we made the changed depending on the user requirement , we tested our application using the same procedure used with our 12 participants
• 5 participants (all parents from USA, age 25-50) interviewed
• They had the chance to try our high fidelity prototype and give further opinions
• Data been recorded both in person and online using google sheets

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Re-testing Results:

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Our data shows great improvement as the following:

• Participants used less time (44% faster) to locate and change Enna's voice assistance.
• Participants used less time (48% faster) to locate and use the baby filter tool.
• Participants said that the process of following up and moving from one page to another was smooth and easy.
• No negative comment about any tool was recorded.

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Conclusion

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Summary:

From our initial research into the issues of mothers and identifying the three key pain points, physical need, social need, and health needs. That we observed we were able to

formulate possible solutions to implement into a working prototype to help alleviate these issues. Through the second round of user testing, we were able to see that a large percentage of users would be interested in our application and found it as easy to use as many of the other ones already on today's market. The final four were chosen with these base issues in mind. We offer a unique experience for mothers to locally connect with others in a safe, healthy way. At the same time, the other features, such as the health tab, enable mothers the motivation and guidance to be healthy in many various ways. In contrast, our service and log tabs help to plan and navigate a mother's schedule to maximize time for themselves while taking care of their children.

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Expected Contribution of Project Outcomes:

• It will help facilitate meaningful connections between mothers to other local moms.
• Will save mothers time on the day today.
• It can be used to integrate into other applications to branch out.

Limitations:

Time constraints on the project, within the limited time, we had to do user testing and prototyping. We were unable to fully gain as many participants as was desired. This leads to not being able to get the high-fidelity prototype tested to the fullest extent.

Microsoft XD limits certain things within user testing. This made it hard to thoroughly test our high fidelity prototype within the constraints given.

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Recommendations and Future Work:

Have a professional or professional user test review and critique the application for future work and recommendations. This will lead to further considerations in redesigns of the prototype, facilitating us in taking the project to the next step. Then gaining more user testing in a broader range of mothers to ensure a large target audience to market to. Further design to make a fully working functioning prototype to be able to release a mock-up for the market.

Thank you

Questions?

Hala Shandi

hshandi@umich.edu

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Sruthee Kunnavakkam Vinchimur

stazkv@umich.edu

Garrett Smith

gssm@umich.edu

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