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Market�Research

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Market Research – The Foundation of Strategy

Welcome to the Market Research Section!�This section lays the groundwork for your entire marketing strategy.�Key areas you will explore:

  1. Product Understanding – Learn what makes your insurance plans attractive and how to best present them.
  2. Target Audience Persona – Identify your ideal customers and tailor your approach accordingly.
  3. Competitor Analysis – Study competitors to uncover weaknesses and find ways to stand out.

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Understanding Your Product & Selling It Effectively

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  • Define the key benefits of Life & Health Insurance Plans.
  • Highlight why customers choose your insurance (e.g., affordability, coverage options, customer support).
  • Identify pain points and how your insurance solutions address them.
  • Use the Marketing Strategy Guidebook to refine messaging and sales techniques.

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Target Audience & Competitor Analysis (1)

Creating a Target Audience Persona

  • Who needs life and health insurance? (Families, seniors, self-employed, etc.)
  • What are their main concerns? (Affordability, coverage, claims process, etc.)
  • How do they make decisions? (Online research, referrals, consultations)

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Target Audience & Competitor Analysis (2)

Competitor Analysis

  • Identify key players in the market.
  • Study their strengths and weaknesses.
  • Differentiate by offering superior service, pricing, or unique benefits.

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Applying Market Research for Strategy Success

  • Use copy-paste prompts in ChatGPT to refine your strategy (see next page).
  • Follow step-by-step guidance to structure your marketing approach.
  • Document insights in the Marketing Strategy Guidebook for easy reference.
  • Develop expertise in market research to apply in real-world insurance marketing.

💡 Next Step: Begin your market research and refine your insurance marketing strategy!

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Here’s how to generate a tagline for yourself:

Step 1: Go to ChatGPT.

Step 2: Enter the following prompt: Act as a digital marketing expert, give me 10 taglines to use on my website called [URL] selling [PRODUCT] for [NICHE].