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READING

WALTHAM

BANGALORE

BEIJING

SHANGHAI

SINGAPORE

TOKYO

ZURICH

Board of Directors Meeting

ABA Discussion

100% 50% 75% 25%

Bright Blue

5% Charcoal

Indigo

Red

Bright Teal

Bright Green

IQVIA Tech Template (V3.1.0)

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Marketing vs Functional Teams of an Organization 

Social & Display

Teams

Campaign 

Marketing

Teams

Marketing

Automation

Team

Web Ops &

Analytics

Team

Brand & Creative

Teams

Marketing

Team

Marketing Organization

Sales Toolbook, Battlecards, pdfs, generating leads

How to promote new innovative ideas through digital channels

Resources, training, marketing budget, platform and media spend

Functional Teams

Content and SME copy needs identified

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R&D

Sales

Product

Finance & HR

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SAI MED PARTNERS

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DIGITAL DEFINITION

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly through the Web, leading from display advertising, Search, Social, e-Mail, Analytics, Automation, AI, and any other digital medium.

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SAI MED PARTNERS

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DIGITAL CHANNELS

Channels in digital include:

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  • Social media
  • Programmatic Display
  • Google/Adobe Analytics/PowerBI
  • Google Adwords
  • Audience Management (DMP)
  • CRM
  • CMS
  • Loyalty Marketing
  • Buyer Persona/Customer Journey
  • Responsive Design and Build
  • Influencer Marketing
  • Market Research
  • Email Marketing
  • SEO/SEM
  • Content Marketing
  • IoT
  • AR/VR

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SAI MED PARTNERS

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DIGITAL JOBS IN MARKETPLACE

Jobs in digital include:

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  • Social Media Manager/Director
  • Account Manager/Director
  • Campaign Marketer
  • Global/Regional Market Development
  • SEO/SEM Analyst/Manager
  • Web Architect/Developer
  • Marketing Technology Manager/Director
  • Creative Analyst/Manager/Director
  • UX/UI Manager
  • CRM/e-Business Manager/Director
  • Operations Manager/Director
  • Project Manager
  • Analytics Analyst/Manager/Director
  • Copywriter/Content Writer
  • Media Buying/Planner
  • Photographer/Videographer
  • Events Manager/Director

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SAI MED PARTNERS

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VALUE BASED LEADERSHIP

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SAI MED PARTNERS

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VALUE BASED LEADERSHIP

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Confidential

SAI MED PARTNERS

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Business Soft Skills

Personal skills - things you do that make you a great employee outside of the technical skills that are needed for the job. 

Creative Problem Solving & Innovation

Communication Skills

Time Management

Emotional Intelligence

Collaboration

Adaptability

Active Leadership & Listening

Soft Skills

Growth Mindset

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Focus On Your Value – Long Game

Highlight the unique skills and knowledge you can offer them.

Determine What You Want

Begin by seeking out “lateral connections” within your organization, or people who are at your same job level to learn from.

Do Your Homework

How the organization is structured, its culture, and relevant industry trends

Tell a Good Story About Yourself

Tell powerful personal stories that connect the company to your own experiences, values, and achievements

Use LinkedIn to start, but its both ways

Consider using it to offer your knowledge, skills, advice, or expertise to other people

Practice and Follow-Up

You are preparing a character, a confident, competent, likable, flexible version of yourself

Interviewing & Networking

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