“CAN PNG be kind?”

“PNG can be KIND.”

A PNG Social Media Awareness Campaign

created by Men At Work Agency

Papua New Guinea’s beauty can be found in its abundantly diverse culture, with over 800 different languages, pristine geography and its uniquely beautiful people. To safeguard this treasure, our campaign will be spreading a simple message to the people of PNG and the world.

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We will create a ‘PNG Can Be Kind’ FB, Twitter and IG Presence.

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This simple message will be the cornerstone of making a stance against

the current climate of violence and civil unrest.

We will capture 1000 PNG faces, 1000 PNG voices, in 100 days, on video.

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Men At Work PNG will we employ a PNG videographer and Social Media Community Manager to walk the streets and villages and ask the question “Can PNG be kind? How?”

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(Answers to be no longer than 30 seconds, to retain viewer attention)

(English Version)

(Pidgin English Version)

Former PNG Kumuls Captain, Mark Mom has his say...

We will post one person’s comment every hour from 10am - 8pm.

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That is 10 messages every single day from a PNG citizen.

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These messages will be heard & shared across the globe over 100 days.

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The campaign will begin as “Can PNG be kind?”

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The campaign will finish as “PNG can be kind.”