CONFIDENTIAL MATERIALS
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�An Independent Company
Ripsaw LLC is an independent financial software company. The low fixed-cost subscription platform, WealthFluent (formally Ripsaw Wealth Tools), is designed to allow anyone to focus on achieving their investment objectives with a set of tools for net worth portfolio construction, monitoring and revision decisions.
WealthFluent (Ripsaw LLC) Mission
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Table of Contents
Ripsaw LLC Capital Raise Overview
Innovative Solutions (Exhibit A)
Competitive Landscape (Exhibit B)
Ripsaw Scalability and Management (Exhibit E)
Variable Cost and Net Revenue Per User (Exhibit F)
Estimated Fixed Costs After Capital Raise Implementation (Exhibit G)
2024-2026 Expected EBITDA with Standard Tier Only (Exhibit H)
EBITDA by Product Price and Number of Subscribers (Exhibit I)
Potential Future Valuation by Subscribers, EBITDA and P/E Ratio (Exhibits J-L)
Term Sheet (Exhibit M)
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Get.com
David J. Kon co-founded and now serves as the CEO of Ripsaw LLC. He has a wide range of executive experience in data, finance, and technology including serving as the Chief Data Officer at NISA Investment Advisors, a $500bn+ pension manager. David has built and led highly functioning teams throughout his career that deliver above and beyond solving the hard and complex problems. He has always focused on improving the productivity and effectiveness of users through data and technology solutions.
Prior to NISA David worked in Collaboration Technologies at Vail Resorts, Inc. Before that, he worked in Data and Technology at Smith Breeden Associates as a Vice President. Prior to that he was a technology risk consultant at Protiviti, Inc.
David also has extensive investment and consulting experience in various industries and disciplines such as telecom, banking, government, hospitality, government analytics, healthcare, technology, data and content management, consumer electronics, and system design and development.
BS in Business Administration with an emphasis in Information Systems from the University of Colorado, Leeds School of Business.
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Leadership Team
The WealthFluent team has vast combined experience in Finance, Economics, Data, Analytics, Solutions, Product, Marketing, Software, and Technology. They all share the vision of making Wealth Management more accessible.
David J. Kon
CEO and Co-Founder
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Stanley J. Kon, PhD is the Editor of the Journal of Fixed Income (2001-present) and Chairman of Ripsaw LLC. His 25-year academic career includes Professor of Finance at the University of Michigan, New York University, University of Chicago, University of Wisconsin-Madison and Duke University. He also served on bank and holding company boards and as a consultant to government, business and financial institutions.
Professor Kon has written extensively in the areas of investment management, performance measurement, asset pricing, statistical models of stock returns and mortgage-backed securities. He has published articles in the Journal of Financial Economics, Journal of Finance, Journal of Business, Journal of Empirical Finance, Journal of Fixed Income and the Financial Analysts Journal. Dr. Kon is also the author of Do-It-Yourself Wealth Management.
Dr. Kon also founded Modern Portfolio Strategies Inc., a software company that created a complete professional workstation of analytical techniques for investment management. The software was used in top business schools.
Dr. Kon also has 15 years of institutional investment management experience as Director of Research and Co-Director of the Investment Management Group at Smith Breeden Associates, Inc.
Dr. Kon is now focused on (1) financial education, (2) financial planning and (3) wealth management innovation for individuals and families and the surrounding ecosystem.
GetRipsaw.com
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Stanley J. Kon, PhD
Chairman and Co-Founder
Leadership Team
(Continued)
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As CTO Joshua P. Kon oversees software design and engineering as well as technology infrastructure. He has extensive software engineering experience in and out of financial services. Prior to Co-Founding Ripsaw LLC Joshua served in software development roles at Flatirons Solutions where he pioneered work on microservice architectures; Credit Suisse where he was responsible for a system that recorded billion-dollar transactions; and PRI Investments where he led the development of their accounting reporting tooling.
BS in Computer Science with a minor in Mathematics from the University of North Carolina at Chapel Hill where studies included algorithms, artificial intelligence, economics, enterprise architecture, and advanced computer programming.
Joshua P. Kon
CTO and Co-Founder
Jules Kramer has ten-plus years of expertise driving product, brand, and customer-led growth in complex industries, including defense, raw materials, tourism, education, and hospitality. As CMO, Jules brings this startup experience leading all marketing strategy and customer efforts at Ripsaw LLC.
�Most recently, Jules served as VP of Customer at Biofire, a Founders Fund-backed startup. At Biofire, he designed the national go-to-market strategy and built and managed marketing and content teams to launch the world’s first biometrically enabled handgun for home defense. Jules was responsible for over $40mm in presales.
�Before Biofire, Jules was Director of Policy at Glowlit, a machine learning startup creating price transparency in global raw materials. At Glowlit, Jules facilitated entrance into new markets, built and ran B2B and B2C marketing campaigns, and executed product feature developments based on regulatory and customer requirements.
Jules W. Kramer
Chief Marketing Officer
Leadership Team
(Continued)
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GetRipsaw.com
Advisory Board
Frank J. Fabozzi is an American economist, educator, writer, and investor, currently Professor of Practice at The Johns Hopkins University Carey Business School.
Dr Fabozzi has taught at EDHEC Business School, Yale, MIT, Princeton, Carnegie Mellon, and NYU. He holds the CFA and CPA professional designations. Frank has authored more than 100 books and edited two popular industry reference books (The Handbook of Fixed Income Securities and The Handbook of Mortgage-Backed Securities). He has served on several fund boards and an advisor to several asset management firms, investment banks, and government entities. Since 1985 he has been the editor of The Journal of Portfolio Management.
Shaun William Davies, PhD is a Professor of Finance and the Research Director of the Burridge Center for Finance at the Leeds School of Business at the University of Colorado at Boulder. Shaun also worked in industry as a researcher at Smith Breeden Associates, developing advanced financial models and analytics.
Dr. Davies earned his PhD at UCLA Anderson’s Graduate School of Management in 2013, his MA in Economics at UCLA in 2010, and both his BS in Applied Mathematics and BA in Economics at the University of Colorado in 2005. Dr. Davies is also a CFA Charterholder.
Frank J. Fabozzi, PhD
Shaun W. Davies, PhD
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GetRipsaw.com
Advisory Board (continued)
Amos Nadler, PhD is the Founder, CEO, and Chief Scientist of Prof of Wall Street, the world’s first behavioral fintech venture. Amos taught at Ivey Business School, Western University, the University of Toronto, and the Claremont Colleges. He served as the first Chief Economist in the digital assets space and as a due diligence expert for private wealth management.
Dr. Nadler earned his MA in economics and PhD in behavioral finance and neuroeconomics at Claremont Graduate University. He was awarded the Kaufman Fellowship, GDP Forecasting prize, and served as Senior Researcher at the Center for Neuroeconomics Studies.
Danna Gilbert is the Vice President, Head of Investment Data and Systems at Reinsurance Group of America (RGA) where she responsible for data and technology vision, strategy and execution. Danna spent 21 years at NISA Investment Advisors, LLC in various roles across operations, information technology, and enterprise data.
Danna received a BA in Mathematics from McKendree University while playing four years of Varsity Basketball and Softball. Danna received her MS in Economics and Finance from Southern Illinois University at Edwardsville.
Amos Nadler, PhD
Danna Gilbert
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Lifetime Wealth Planning
A comprehensive solution is obtained for the simultaneous decisions required for planning goals and investment objectives given the current market’s forward-looking lifetime probability distribution of outcomes.
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Exhibit A: Innovative Solutions
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A view into what the market is currently offering for the future.
VIX and the U.S. Treasury yield curve are vital up-to-date information sources about the markets’ assessment of risks and compensation in the future.
U.S. Yield curve analysis includes expected compensation per unit of interest rate risk.
Risky bond sector analysis includes expected returns for interest rate, credit and prepayment risk dimensions with their correlations.
Stock market sector analyses employ asset pricing models with time-varying expected returns, variances, and correlations.
Market Analysis
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Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
Exhibit A: Innovative Solutions
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Managing Net Worth is the holistic approach.
Holistic approach to all assets includes accounts for retirement, brokerage, checking, savings, primary home, vacation home, investment properties, business income, private investments, restricted stock and options, social security, pensions, and annuities.
Liabilities include mortgage, auto, student, business, credit card and unsecured loans as short (borrowing) bond positions.
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Complete Net Worth
Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
Exhibit A: Innovative Solutions
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Wealth Portfolio Dashboard
The ultimate wealth aggregation of descriptive information and risk dimensions of all assets and liabilities across all accounts. All measured against a unique personal benchmark.
Current wealth portfolio market value, yield, expenses, capital gains and breakdown among real assets and 56 risk dimensions for cash, bond, and stock portfolios.
Current benchmark portfolio contains the same information as for the current wealth portfolio for executing and maintaining a disciplined investment process.
A traffic light monitoring system for wealth portfolio deviations from its benchmark.
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Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
Exhibit A: Innovative Solutions
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All accounts with the ability to change investment weights in existing securities, add new investment opportunities, place constraints on holdings, transfer cash and securities between accounts.
Consider “what if?” portfolio revisions for the entire portfolio before making any actual trades. Analyze new investment opportunities with an enhanced screener; alter the amount invested in each security; consider a partial or full pay down of your mortgage; all while observing the revised (middle) row net effects in your Wealth Portfolio Dashboard.
Tax efficient, tactical, and strategic asset allocation strategies can be implemented with position sizes and constraints that maintain intended risk exposures while minimizing unintended exposures.
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Portfolio Revisions
When a user is satisfied with their final asset allocation, it can be saved and implemented with a list of the trade executions to be implemented at their financial institutions (i.e., in another window) and see the results in WealthFluent when the account data refreshes.
Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
Exhibit A: Innovative Solutions
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Solves for the user’s preferred asset allocation of securities in each and all accounts simultaneously by minimizing the deviations of all 56 risk dimensions between the user’s wealth portfolio and its benchmark strategic asset allocation with one click!
Able to simultaneously handle many accounts with numerous securities in each account.
This is not the optimization used for defining portfolios on the efficient frontier. That requires estimates of expected return for each security and a covariance matrix. That is the methodology for what the market is offering in our wealth planning tool. The required data for that optimization is generally unavailable for many assets and liabilities in a holistic approach.
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Optimizer
The WealthFluent Optimizer provides a holistic solution by replicating, as close as possible, the user’s strategic asset allocation benchmark.
Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
Exhibit A: Innovative Solutions
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Identifies underweights in your initial portfolio optimization, screens for available investments that satisfy those characteristics, adds them to your account(s) and performs an updated optimization.
The results of a portfolio optimization include its percentage reduction in deviations from the benchmark. 100% reduction is a perfect match. Not easy to reach in a holistic approach, especially if the necessary investments are not in any accounts. Assist searches the market for the investments that need to be made available.
This methodology provides the user with the maximum control over their disciplined investment process with the least amount of effort.
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Assist
Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
Exhibit A: Innovative Solutions
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WealthFluent engages the user at the start by collecting the required data and information. Then, the platform guides them though adding all their assets and liabilities. A persistent task manager helps the user know what to do next. Financial Education, alerts, and tasks continuously give the user the prompts to help them keep their Complete Wealth Picture accurate and up to date.
A well-organized dashboard provides not just data, but user information about all aspects of their financial life at a high level and with the ability to drill into details.
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User Onboarding and Engagement
Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
Exhibit A: Innovative Solutions
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Copyright © 2024 Ripsaw LLC. All rights reserved. Learn more at WealthFluent.com
People lack a platform for complete wealth management that can:
They generally end up in one of these three categories:
Exhibit B: Competitive Landscape - Problem Statement
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Competitive Landscape (Exhibit B - Continued)
Many tools aggregate or, budget or, advise or invest. None provide people with a complete integrated wealth management platform. We are the first movers in a new category.
Net Worth Aggregators | Budgeting/Cash Flow Tools | Investment Tools | Robo Advisors | Financial Advisors |
Kubera | Empower (Personal Capital) | Traditional Institutions | Betterment | Vanguard Digital Advisors |
Janney | Credit Karma / Mint | Empower (Personal Capital) | Future Capital | Schwab Wealth Advisory |
Monarch Money | Rocket Money | Brokerage Accounts | SoFi | Edward Jones |
Simplifi | YNAB | M1 Finance | Wealth Front | Facet |
Tiller | PocketSmith | Robinhood� | Fidelity Go | UBS |
WealthFluent spans the total needs of the user; all the above only do a portion each. WealthFluent also can compete with and work with these five categories. | ||||
Let's Compare (Exhibit B –Continued) | | | | | | Digital Advisor® | Wealth Advisory | | |
Net Worth & Account Aggregation | Advanced Beyond All Competitors with Risk Management Tools | ✓ | ✓ | x | x | x | x | ✓ | ✓ |
Transactions/Cash Flow Tracking | ✓ | x | ✓ | x | x | x | x | ✓ | ✓ |
Portfolio Management Toolset | ✓ | x | Limited | Limited | Limited | Limited | x | x | x |
Robo Advised Portfolios | The automation like robo, but with holistic human decision making. | x | x | ✓ | ✓ | ✓ | x | x | x |
Financial Advisory Services / Selling Financial Product | X | x | ✓ | ✓ | ✓ | ✓ | ✓ | x | ✓ |
Dynamic Lifetime Wealth Planning | ✓ | x | x | x | x | x | x | x | x |
Market Analysis | ✓ | x | Limited | x | x | x | x | x | x |
Includes Illiquid Assets/Liabilities with Valuation Models | ✓ | x | x | x | x | x | x | x | x |
Detailed Wealth Portfolio Data | ✓ | x | Limited | Limited | Limited | Limited | x | x | x |
Wealth Portfolio Management and Optimization | ✓ | x | x | x | x | x | x | x | x |
Enhanced analysis to add securities | ✓ | x | x | x | x | x | x | x | x |
Set Goals and Strategies | ✓ | x | Limited | x | x | Limited | x | Limited | x |
Collaboration/Workspaces | ✓ | x | x | x | x | x | x | Limited | x |
Custom Benchmark for Strategies and Performance Measurement | ✓ | x | Only Standard Indices | x | x | x | x | x | x |
Advisory Fees | NONE | x | 0.89% | 0.25% | 0.25% | 0.3% | 0.8% | x | x |
Fixed-Cost Subscription | ✓ | ✓ | x | x | x | x | x | ✓ | Ad/Cross Selling-Supported |
BOTTOM LINE (Annualized for $1Million Portfolio) | $300 | $225 (just net worth) | $8,900 | $2,500 | $2,500 | $3,000 | $8,000 | $95 (just budget) | Ad/Cross Selling-Supported |
(Formally Personal Capital)
Solution (Exhibit B - Continued)
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The Mass Affluent
Exhibit C: Target Market Entrance
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Mass Affluent Households ($100K to $1m net worth)
32.3M
10.8 M
Sources: 3/9/22 MarketResearch.com Web Site; 2/17/22 Forbes; 1/9/20 Pew Research Center Report; 2/19 John Hancock Report (Secure Retirement Institute); Tiburon Research & Analysis; Spectrum Group Climbed to Record Levels in 2020 After Rebounding From the March Pandemic-Related Market Crash; Rethinking36.com Financial Planning for the DIY Investor; annuity.org Mass Affluent; 2022 Investment Trends Survey Shows DIY Investors Continue to Build Steam, But Financial Advisors Are Still a Mainstay, eMoney Survey
Total Addressable Market (TAM)
Mass Affluent Households who manage all
their own investments (DIY Investors)
| | Subscribers as Percentage of TAM | ||||
| TAM | 2,000 | 10,000 | 20,000 | 30,000 | 40,000 |
Mass Affluent Total | 32,300,000 | 0.006% | 0.031% | 0.062% | 0.093% | 0.124% |
DIY Subset | 10,800,000 | 0.019% | 0.093% | 0.185% | 0.278% | 0.370% |
The Mass Affluent
Households $100k to Single/Double Digit Millionaires. They remain underserved, have complex financial needs, and want to keep a close eye on their goals and wealth accumulation. They have the incentive to understand their finances and reduce unnecessary fees. Educated, diverse, capable, and motivated.
A key subset is the DIY Investors: Millennials, gen Z, spreadsheet enthusiasts , Bogleheads®. This group already likely to manage their own wealth.
University and Continuing Financial Education
WealthFluent to be used for teaching wealth and portfolio management in university courses. Direct course offerings. WealthFluent integrates financial education into the wealth management journey.
Employer Plan Benefits
With collaboration support advisors can work with their clients closely and effectively. Monitoring of planners/advisors and engagement from advisor strengthens relationship while still maintaining client ownership. Efficient and personalized client onboarding.
Employers looking to add additional benefits to the list can give financial wellness as a perk. Employer retirement plans only cover part of the picture; WealthFluent can help employees understand the rest.
Large Platform White Labeling
Exhibit C: Future Markets
Retirement planning
Retirement planning is a huge service. Consumers at any stage can use WealthFluent for Retirement Planning and answer the big questions for themselves.
Financial Planners and Advisors
Additional add value to customers of the brokerage and banking institutions under their brand in their platform.
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Ripsaw LLC - Confidential Materials
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WealthFluent Essentials ($10 per month)
WealthFluent Premium ($25 per month)
WealthFluent Premium+ ($45 month)
(Consumer and Wealth Manager versions available)
In Progress:
WealthFluent Pro(Future) ($100 per month/ $1200 annually)
Exhibit D: Product Tiers
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Ripsaw LLC - Confidential Materials
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Exhibit E: WealthFluent Scalability and Management
Built lean and scalable from the start
Business Philosophy
Our business philosophy at Ripsaw LLC is centered around agility, innovation, and mission. We believe in a lean approach to business, which means being efficient, flexible, and responsive. Our focus is on delivering much more value than the price of our services to customers, and to continuously improving our products and services. We are a software (SaaS) company. We do not advise or manage financial assets.
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THANK YOU!
Please contact ir@ripsaw.co for questions and participation.
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This presentation is for informational purposes only and does not constitute a binding commitment by any party. Yields referred to herein do not reflect terms of any future offering, nor is this an offer to sell or the solicitation of an offer to buy any transaction described herein.
The information contained in this presentation is highly confidential. Except as required by law or regulatory requirements, by participating in this presentation, you agree to maintain the confidentiality of the information contained herein and agree that you will not reproduce or distribute such information to any other person or use such information for any purpose other than to evaluate your potential participation in an offering of the securities described herein.
There can be no assurance that the targeted returns, results, diversification, capitalization or asset allocations will be met or that the partnership will be able to implement its investment strategy and investment approach or achieve its investment objective. Actual returns on investments will depend on, among other factors, future operating results, the value of the assets and market conditions at the time of disposition, legal and contractual restrictions on transfer that may limit liquidity, any related transaction costs and the timing and manner of sale.
Certain of the information contained in this presentation represents or is based upon forward-looking statements or information, including descriptions of anticipated market changes, projected returns from unrealized investments and expectations of future partnership activity. The Company believes that such statements and information are based upon reasonable estimates and assumptions. However, forward-looking statements and information are inherently uncertain and actual events or results may differ materially from those projected. Therefore, undue reliance should not be placed on such forward-looking statements and information. Certain of the economic, financial market and real estate market information contained herein has been obtained from published sources and/or prepared by third parties. While such information is believed to be reliable for the purposes used herein, none of the Company, Manager or any of their respective partners, members, directors, officers, employees, agents (including, but not limited to, Ripsaw LLC) or affiliates assume any responsibility for the accuracy or completeness of such information.
This presentation is not an offer or invitation for subscription or purchase of or a recommendation of securities. It does not take into account the investment objectives, financial situation and particular needs of the recipient. Each recipient should conduct its own independent investigation and assessment of the contents of this presentation and make such additional inquiries, as it deems necessary or appropriate.
The use of this presentation in certain jurisdictions may be restricted by law. Prospective investors should inform themselves as to the legal requirements and tax consequences of an investment in the partnership within the countries of their citizenship, residence, domicile and place of business.